Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expa
Discover how to capture the moods and moments of each season to stunning effect with renowned photographer Tom Ang.From photographing a dewdrop in spring to a beautiful frost in winter, you can now fo
From photographing a dewdrop in spring to a beautiful winter frost, follow your hobby throughout the year with renowned photographer Tom Ang. Whatever your level of expertise or type of camera, from t
Discover how to get the very best from your photography with clear step-by-step guidance from acclaimed author, photographer, and digital expert Tom Ang.In this fully comprehensive photography compani
Introducing you to the art, history, and culture of photography, this fascinating all-in-one guide shows you how to take better pictures. A comprehensive guide to all things photographic, Photography
This practical guide teaches you how to take the best possible photo in any situation imaginable with clear, step-by-step guidance from expert photographer Tom Ang.Full of essential advice, hints, and
This practical guide will teach you how to take the best possible photo in any situation imaginable with clear step-by-step guidance from expert photographer, Tom Ang.Full of essential advice, hints,
The career sponsorship relationship is a reciprocal and mutuallybeneficial relationship from which both the sponsor and sponsee can benefit.Jovina Ang presents new and comprehensive insights into care
5th edition of this digital photography bestseller from Tom Ang Renowned photographer and digital expert Tom Ang shows you how to master the essentials of digital photography with the brand new, jargo
Learn how to capture, enhance, and transform your digital photographs taken with any camera, from phones to DLSRs with renowned photographer and teacher Tom Ang.This comprehensive photography companio
Digital Photography Masterclass is a one-on-one photography course, perfect for readers looking to master advanced techniques.Structured around tutorials, assignments, and projects, and featuring key
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Tom Ang's Fundamentals of Photography is the definitive handbook for digital and film cameras. With chapters including Fundamentals of Light, The Camera, Capturing Light, Working with Colour and Proce
An updated guide by leading photographer Tom Ang, now in a newly repackaged edition.Digital Photography Step by Step is the authoritative guide to digital photography from bestselling author and photo
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Tom Ang's Digital Photographer's Handbook, 6th Edition is your ultimate guide to learning how to capture, enhance, and transform your photographs. This best-selling manual outlines key core techniques
Get snap happy with the new edition of the best-selling guide to digital photography from guru Tom Ang. Learn everything you need to know about digital photography with the Digital Photographer's Hand
