This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both consumers as well as organizations and brands in the
This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both consumers as well as organizations and brands in the
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, o
Frank Close, a leading physicist and talented popular science writer, reveals the true story of the cold fusion controversy--a story ignored until now in spite of the glare of publicity surrounding Ma
Frank Close, a leading physicist and talented popular science writer, reveals the true story of the cold fusion controversy--a story ignored until now in spite of the glare of publicity surrounding Ma
The stage is set for the Beijing Olympiad to be the greatest mega-event, sporting or otherwise, in history. Still, the issues taxing many minds include whether the Beijing Games will be successful; wh
The third edition of Modeling and Anaysis of Dynamic Systems continues to present students with the methodology applicable to the modeling and analysis of a variety of dynamic systems, regardless of t
