This book presents a comprehensive approach to the versatile and fascinating field of carbohydrate chemistry. It covers, besides the colorful historical perspective within the utilization of carbohydr
Response-adaptive designs, which aim to reduce the number of patients receiving inferior treatments, are becoming increasingly popular in Phase III clinical trials. Written by leading experts, Respons
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marke
This reference book compiles the recent advances in computational and experimental modeling to screen and manage Alzheimer's disease. The book discusses how computer-aided drug design approaches reduc
In conventional mathematical programming, coefficients of problems are usually determined by the experts as crisp values in terms of classical mathematical reasoning. But in reality, in an imprecise a
When Surya the sun God got married, his wife could not bear the heat of his rays and ran away. Surya was heartbroken, and the world plunged into darkness. A holy sadhu Dwarf, an avatar of Lord Vishnu
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, comm
In production and service sectors we often come across situations where females remain largely overshadowed by males both in terms of wages and productivity. Men are generally assigned jobs that requ
This book serves as an excellent resource for scientific investigators, academician, biochemists, botanists, alternative medicine practitioners who are intended to emphasize the role of phytomedicines
