Social marketing is generally considered to be what takes place in the domain where human interests override commercial ones.The Promise of Social Marketing examines the potential for social marketing
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equippi
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equippi
Editor Elliot (lifelong learning, University of Worcester, UK) brings together international work on the potential for education to bring about social change in this book for policymakers, NGOs, stude
