Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world’s leading scholars. Designed to be accessible ye
In Context and Cognition in Consumer Research, the leading scholar in the field of consumer behavior analysis, Gordon Foxall, summarizes a 30-year research journey to present the most thorough examina
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world’s leading scholars. Designed to be accessible ye
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and product
Gesture has held a crucial role in cinema since its inception. In the absence of spoken words, early cinema frequently exploited the communicative potential of the gestures of actors. As this book dem
Visual Basic .NET (VB.NET) is a multi-paradigm, high level programming language, implemented on the .NET Framework. This book covers the features of the new release of Visual Basic .NET.Sams Teach You
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these science
"By focusing on the 'everyday' and the local, this book presents an understanding of ethnic relations in post-Soviet Russia. It contributes to the construction of a record of history after the collaps
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requir
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodie
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for c
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodie
This book presents the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. The accumulated empirical results, which draw on behavioural economics, psych
Powerful Stories of Mothers Who Have Dealt With The Loss of Their Child Dr. Foxall, author of Pearls and Gems, a collection of inspirational messages, has written a heartfelt book of tragedy and tri
High risk, adrenaline rushes, extreme weather, knife-edge decisions, rivalries and challenges in the toughest environment are all in a day's work for exceptional Irish sailor, Damian Foxall. Ocean Fev
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of co
Acquired at a local Cheshire auction house, several personal albums of WWI photographs taken by their previous gentleman owner, an officer in the Royal Field Artillery (RFA) called Harold Cooper Bebin
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in term
