The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business s
This set features:Survey Methodology, Second Edition by Robert M. Groves, Floyd J. Fowler, Jr., Mick P. Couper, James M. Lepkowski, Eleanor Singer, Roger Tourangeau (978-0-470-46546-2)Nonresponse in H
Praise for the First Edition: "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process." ̵
The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabr
A compendium of up-to-date research in survey nonresponseSurvey Nonresponse compiles theoretical and empirical research by noted experts to provide a current review of the field. It covers the behavio
Noted survey experts present recent developments in telephone survey techniques from around the world, describing work in commercial settings, academic research, and governmental statistical agencies.
A comprehensive framework for both reduction of nonresponse and postsurvey adjustment for nonresponseThis book provides guidance and support for survey statisticians who need to develop models for pos
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of inform
A tough, challenging, and eventful journey is outlined in this cutting-edge business story. Greg, the company President, uses the latest edition of the trusted industry standard, The Oliver Wight Clas
Corporate actions are normally considered as incidental to the business of investing and marketing investments, but in fact they are highly relevant. The aim of this concise guide is to define what co
