The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business s
This set features:Survey Methodology, Second Edition by Robert M. Groves, Floyd J. Fowler, Jr., Mick P. Couper, James M. Lepkowski, Eleanor Singer, Roger Tourangeau (978-0-470-46546-2)Nonresponse in H
Praise for the First Edition: "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process." ̵
A tough, challenging, and eventful journey is outlined in this cutting-edge business story. Greg, the company President, uses the latest edition of the trusted industry standard, The Oliver Wight Clas
The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabr
A compendium of up-to-date research in survey nonresponseSurvey Nonresponse compiles theoretical and empirical research by noted experts to provide a current review of the field. It covers the behavio
Noted survey experts present recent developments in telephone survey techniques from around the world, describing work in commercial settings, academic research, and governmental statistical agencies.
A comprehensive framework for both reduction of nonresponse and postsurvey adjustment for nonresponseThis book provides guidance and support for survey statisticians who need to develop models for pos
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of inform
The quintessential Western saloon---dimly lit, wooden front and back bars---played an essential role in shaping our country. But if those bars could talk, what stories they would tell! Often hauled ac
