Do you sell products or services? It doesn't matter: What you're really selling is customer profit. You help your customers and clients make profitable business decisions, and you are both rewarded wi
Accelerated business growth consultant Hanan presents his formula for achieving sales success. Known as "consultative selling," this approach is based upon the repositioning of the salesman as a consu
Shows sales representatives how to outperform their competition and dominate their market by selling improved customer profits rather than products or services. This sixth edition contains many new st
