Use graphic novels to teach visual and verbal literacy While our kids today are communicating outside the classroom in abbreviated text bursts with visual icons, teachers are required to teach them t
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the ch
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-ol
Coordination between infant and adult is thought to be essential to infant development. However, the study is theoretically and methodologically grounded in a dyadic systems perspective and relational
What's it like to be an adolescent today? This book explores the problems, the pressures, the opportunities, and the excitement of gaining entry into the adult world. It exposes readers to the researc
An accessible guide that contains the tools needed to find trustworthy financial assistance Given the events of the past two years-from bankruptcies to financial scams-it is more important than ever t
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than i
Each chapter reveals a facet of the hospice experience through the stories of patients, families, and caregivers facing death. Issues raised in the stories, such as assisted suicide, pain control, hom
