This monograph arose from lectures at the University of Oklahoma on topics related to linear algebra over commutative rings. It provides an introduction of matrix theory over commutative rings. The mo
The revised fourth edition of Evidence-Based Gastroenterology and Hepatology continues to provide the most current, evidence-based information for determining the appropriate medical and surgical opti
From Paris to San Bernardino, Barcelona to Manchester, home-grown terrorism is among the most urgent challenges confronting Western nations. Attempts to understand jihadism have typically treated it a
From Paris to San Bernardino, Barcelona to Manchester, home-grown terrorism is among the most urgent challenges confronting Western nations. Attempts to understand jihadism have typically treated it a
If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn't have to be this way! The people you work with may be from a di
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated
Chemical Touch In Food And EatingChemesthesis is the chemically initiated sensation that occurs via the touch system. Examples in the mouth include the burn of capsaicinoids in chills, the cooling of
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It con
"By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. Integrates the tradition
"By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. Integrates the tradition
Deliver a better business experience, for every kind of customerA "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs
A fully comprehensive guide to thermal systems design covering fluid dynamics, thermodynamics, heat transfer and thermodynamic power cyclesBridging the gap between the fundamental concepts of fluid me
This unique guide provides an artistic and archaeological journey deep into human history, exploring the petroglyphic and pictographic forms of rock art produced by the earliest humans to contemporary
Turning smart girls golden; the women's guide to personal financeRebranding finance with a feminine spin, It's Your Money, Honey is designed to encourage women of all ages to take a greater interest&#
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today.Successful executives know that marketing as a process and an orientation is a necessity
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandi
Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the
Throughout history, human societies have struggled to ensure that all people have access to sufficient food to lead active and healthy lives. Despite great global effort, rising food prices have moti
Throughout history, human societies have struggled to ensure that all people have access to sufficient food to lead active and healthy lives. Despite great global effort, events of the early 21st cent
This Second Edition arms real estate professionals with a comprehensive approach to the economic factors that both define and affect modern urban areas. The text considers the economics of cities as a
Guide for teachers to keep the fires of learning burning bright year after year No matter how long they've been teaching all teachers need new ideas to keep their classrooms organized, their students
Social Work with Older People provides an authoritative and practical guide to working with older people in a range of settings. It addresses the complexities of individual work with older people, as
An authoritative primer on managing software-based development projects and complex software/hardware systems Managing the Development of Software-Intensive Systems discusses the application of projec
