"By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. Integrates the tradition
Deliver a better business experience, for every kind of customerA "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandi
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the
Guide for teachers to keep the fires of learning burning bright year after year No matter how long they've been teaching all teachers need new ideas to keep their classrooms organized, their students
Unique in its coverage, Urban Economics and Real Estate allows an instructor to teach separate courses in either urban economics or urban real estate, or a blend of the two topics. Provides a comprehe
"This book is the definitive guide for SAP NetWeaver BI professionals. Based on their extraordinary expertise with the product, the authors provide deep insights about key innovations in the areas of
Within Europe, the banking sector is commencing a period of considerable change and consolidation. Advances in technology, competition from the non-banking sector, the introduction of the Euro, a Euro
Time compression technologies such as rapid prototyping and manufacturing offer enormous potential benefits. Where time can be saved in the development of new or modified products, expenditure can als
This monograph arose from lectures at the University of Oklahoma on topics related to linear algebra over commutative rings. It provides an introduction of matrix theory over commutative rings. The mo
The revised fourth edition of Evidence-Based Gastroenterology and Hepatology continues to provide the most current, evidence-based information for determining the appropriate medical and surgical opti
From Paris to San Bernardino, Barcelona to Manchester, home-grown terrorism is among the most urgent challenges confronting Western nations. Attempts to understand jihadism have typically treated it a
From Paris to San Bernardino, Barcelona to Manchester, home-grown terrorism is among the most urgent challenges confronting Western nations. Attempts to understand jihadism have typically treated it a
If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn't have to be this way! The people you work with may be from a di
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated
Chemical Touch In Food And EatingChemesthesis is the chemically initiated sensation that occurs via the touch system. Examples in the mouth include the burn of capsaicinoids in chills, the cooling of
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It con
"By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. Integrates the tradition
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs
A fully comprehensive guide to thermal systems design covering fluid dynamics, thermodynamics, heat transfer and thermodynamic power cyclesBridging the gap between the fundamental concepts of fluid me
This unique guide provides an artistic and archaeological journey deep into human history, exploring the petroglyphic and pictographic forms of rock art produced by the earliest humans to contemporary
Turning smart girls golden; the women's guide to personal financeRebranding finance with a feminine spin, It's Your Money, Honey is designed to encourage women of all ages to take a greater interest&#
