'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies.
Nigel Piercy’s Market-Led Strategic Change has long been the text of choice for lecturers and executives who want an insightful, witty, provocative alternative to by-numbers guides to strategic market
When a Dublin junkie tries to kill a cop in an ill-judged revenge attack, he accidently kills the cop's wife instead. Hell bent on revenge and realising that Ireland's weak judicial system will let hi
The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporate social responsibility
A revolution is taking place in the way companies organize and manage the "front-end" of their organization, where it meets its customers. Traditional concepts of sales management, account management,
A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.Why are some companies able to focus on the important points, while other
The Oxford Handbook of Strategic Sales and Sales Management is an unrivaled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance dri
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance dr
