The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theori
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, vira
The modern successful marketing manager needs to be able not only to use different media channels to reach specific audiences, but also to know through campaign research and evaluation, how the compo
Marketing is firmly entrenched in many societies and seems to be in accord with economic and social developments. It is relevant to literally millions of businesses and 7.1 billion potential customers
John F. Kennedy's advisors were enormously influential in the shaping of American foreign policy at a crucial time. Through an examination of primary and secondary source material, this study argues
The Kitchen Design Idea Book is a Kitchen Design Portfolio of 50 different unique custom kitchen designs. This book contains floor plans and three dimensional perspective drawings of each kitchen. It
Each weekend, BBC's Saturday Kitchen brings us the world's greatest culinary talents and shows us how to cook delicious food right in our own kitchen. The Saturday Kitchen Cooking Bible is a stunning
Ask homeowners to identify the hub of the home and they’ll say, “the kitchen!” This completely revised edition of Kitchen Ideas that Work—the consummate resource for kitchen redesign—features over 350
Kitchen remodeling projects can be expensive, but there are alternatives to a full-scale renovation. Affordable Kitchen Upgrades provides those alternatives by supplying inexpensive design ideas and e
A kitchen organizing guide to make cooking both easy and enjoyable. Take Control of Your Kitchen provides kitchen layouts and more importantly, explains the process of arranging an existing kitchen to
