Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide.Harnessing this power can reap huge reward
How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a
Since the recent fundamental changes in the organisation of primary care, the management of a GPs practice has become more complex, more controversial, and more time consuming. This book discusses the
Almost unimaginably immense, North America stretches from a few degrees short of the North Pole to a few degrees shy of the equator. Archaeologists are now racing to unravel the mysterious past of the
The only guide to understanding and making the most of one of the hottest trends in branding todayNothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a pro
The only guide to understanding and making the most of one of the hottest trends in branding todayNothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a pro
