Get tactical insight from the top business-to-business branding experts—and gain a global presenceThis comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses
Professional guidance on using Microsoft’s Visual Studio toolset for agile project managementFocusing on both process and results, this professional guide offers a practical approach to running
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving met
Question-and-answer format follows the highly successul approach of the first two editions, focusing on key concepts while maintaining an informal tone. Completely revised, this new edition includes t
