Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and
This book is a “go-to” source for industrial energy management programs. It addresses the needs of engineers and managers who are designing and implementing policies and programs for energy management
Management consultant, Tony Rossiter's clear, humorous writing style and comprehensive content make this a compelling read. His management tips and advice will show you:how to manage people: your staf
The training path for engineers focuses intensely on scientific and technical knowledge. Yet, our professional and personal satisfaction and success also depend on other traits that make us more effec
This is the second of two volumes entitled Investigations of Surfaces and Interfaces . Interfaces involving solid, liquid, or gaseous surfaces are considered. The techniques surveyed range from newly
The first volume of a two-volume set considers interfaces involving solid, liquid, or gaseous surfaces in seven papers on: surface techniques and measurement, techniques for the study of adsorption fr
Each volume of this series heralds profound changes in both the perception and practice of chemistry. This edition presents the state of the art of all important methods of instrumental chemical analy
For academic and industrial scientists and engineers in, or entering, such fields as advanced materials research or new, highly sophisticated, automated manufacturing and processing methods, explains
Chiroptical Spectroscopy (A. Drake). Determination of Dipole Moments in Ground and Excited States (W. Baumann). Static Magnetic Techniques and Applications (L. Mulay & I. Mulay). Electron Spin Resonan
Infrared and Raman Spectroscopy (J. Durig and J. Sullivan). Diffuse X-ray Scattering (R. Scaringe and R. Comes). Atomic Spectrometric Methods (Winefordner and M. Epstein). Neutron Activation Analysis
