This step-by-step guide to preventing panic attacks provides simple strategies for stopping a panic attack on the spot and overcoming them in the long-term. Sharing her personal and professional exper
This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both consumers as well as organizations and brands in the
This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both consumers as well as organizations and brands in the
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, o
Text by David Scheinbaum, Malin Wilson, Amy Conger, Christopher Rocca, Jeanne Adams, Milton Esterow, Diana Edkins, Carl Chiarenza, Stuart Ashman, Elizabeth Glassman, Bill Jay.