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How Audiences Decide: A Cognitive Approach to Business Communication
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出版日:2011/01/28 作者:Tepper School O Carnegie Mellon Univer  出版社:Routledge UK  裝訂:平裝
How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findi
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