In His book Gender and the Politics of History (1998), Scott draws attention to the fact that despite gender equality's long-term recognition there has been no genuinely revolutionary change unlike ec
The book will take the reader from the basic principles of electrochemistry, to a range of applications, enabling an appreciation of the unique nature of the technology, and the knowledge to apply ele
The International Encyclopedia of Organizational Communication offers a comprehensive collection of entries contributed by international experts on the origin, evolution, and current state of knowledg
In this revised and updated paperback of The New Rules of Sales and Service, bestselling author David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable g
The thoroughly revised Women in Culture 2/e explores the intersections of gender, race, sexuality, gender identity, and spirituality from the perspectives of diverse global locations. Its strong human
Identity is never just an individual matter; it is intricately shaped by our experiences of social life. Taking a Symbolic Interactionist approach, and drawing on Goffman’s dramaturgical theory, Susie
Identity is never just an individual matter; it is intricately shaped by our experiences of social life. Taking a Symbolic Interactionist approach, and drawing on Goffman’s dramaturgical theory, Susie
Developed for kids, a fun and friendly guide to coding in the popular Python language teaches the basics through a series of step-by-step, hands-on coding projects so that youngsters can expand their
This book describes methods and procedures for preparing PET radiopharmaceuticals, and highlights new methods for conducting radiochemical reactions with carbon-11 (C11) and fluorine-18 (F18), which a
Clarifies modern data analysis through nonparametric density estimation for a complete working knowledge of the theory and methodsFeaturing a thoroughly revised presentation, Multivariate Density Esti
Resolving conflict in the workplace? No problem!Working your way through a conflict in the office can present unexpected challenges, but there's no need to feel unprepared — Workplace Conflict Resolut
The joint IASB/FASB Conceptual Framework retains its role as an important component of this book. As it is further developed, this framework will be an important aspect of the financial accounting env
Earth is the only planet known to have fire. The reason is both simple and profound: fire exists because Earth is the only planet to possess life as we know it. Fire is an expression of life on Ea
Earth is the only planet known to have fire. The reason is both simple and profound: fire exists because Earth is the only planet to possess life as we know it. Fire is an expression of life on Ea
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of successThe New Rules of Marketing & PR, 4th Edition is the pio
Scott (academic development and practice, U. of Worcester, UK) and Spouse, former dean of practice education at St. Bartholomew School of Nursing and Midwifery, City U., London, UK, show health and so
Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the be
Integrates solid-phase organic synthesis with palladium chemistryThe Wiley Series on Solid-Phase Organic Syntheses keeps researchers current with major accomplishments in solid-phase organic synthesis
The ultimate reference guide to the synthesis of radiopharmaceuticalsThe Radiochemical Syntheses series provides scientists and professionals with a comprehensive reference to proven synthetic methods
Launch effective real-time communications to win in today's always-on worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on yo
The Challenge of Transnational Private Regulation: Conceptual and Constitutional Debates presents an extensive treatment of the constitutional dimensions of transnational private regulation, including
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoidPacked with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Soci
This 5-Volume-Set reflects the activity of the Editorial Board of the Encyclopedia of Inorganic Chemistry (EIC) to add new topics and broaden the scope of the Encyclopedia.The first volume gives a sur
This book aims to demystify fundamental biophysics for students in the health and biosciences required to study physics and to understand the mechanistic behaviour of biosystems. The text is well supp
This book aims to demystify fundamental biophysics for students in the health and biosciences required to study physics and to understand the mechanistic behaviour of biosystems. The text is well supp
"This book is something of a 'call to arms'… Towards the end of this carefully-researched and well-argued book there is an exhortation to 'step out', 'be brave', and Scott and Codd have, indeed, writt
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a maili
Praise for Handbook of Workplace Assessment "Wow—what a powerhouse group of authors and topics! This will be my go-to s ource for in-depth information on a broad range of assessment issues."—Wayne F.
A practical workplace guide to handling conflict effectively Managing employees and encouraging them to work together toward a common goal is an essential skill that all leaders should possess. Confl
Linker design is an expanding field with an exciting future in state-of-the-art organic synthesis. Ever-increasing numbers of ambitious solution phase reactions are being adapted for solid-phase organ
This accessible, introductory text explains the importance of studying ‘everyday life’ in the social sciences. Susie Scott examines such varied topics as leisure, eating and drinking, the idea of home
This accessible, introductory text explains the importance of studying ‘everyday life’ in the social sciences. Susie Scott examines such varied topics as leisure, eating and drinking, the idea of home
A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff o
The only source for practical, real-world information on RF measurements for cellular phones and wireless data systems It is predicted that by the year 2010, all digital wireless communications equip
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with
