A comprehensive guide to alternative investments that reveals today's latest research and strategiesHistorically low interest rates and bear markets in world stock markets have generated intense inter
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on adve
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on adve
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in t
Behavioral finance has increasingly become part of mainstream financeuhelping to provide explanations for our economic decisions by combining behavioral and cognitive psychological theory with convent
The most up-to-date guide on making the right capital restructuring movesThe Art of Capital Restructuring provides a fresh look at the current state of mergers, acquisitions, and corporate restructuri
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron
