Tungate, a British journalist specializing in media and marketing, explores the development of the advertising industry from an international perspective. Drawing on interviews with survivors of adver
Tungate, a journalist specializing in media, marketing, and communication, examines the world of fashion from a brand perspective. He draws on interviews with individuals working in fashion to detail
Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competi
Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key
Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade
This is not a world that is easy on luxury brands. Whether they be automobiles, watches, clothing, the combined competition of emerging new luxury brands, less expensive brands, and overall economic c
Branded Male sets out to discover what makes men tick as consumers and how products and services are effectively branded for the male market. Using a day in the life of a fictional "branded male", Mar
Branding practices in the fashion industry are examined in the second edition of this book, which has been revised to include new trends (such as Internet blogging) as well as new companies. Tungate,
