This book contains approaches and practical guidelines to help managers with staff development. It describes how staff development can positively influence results and staff motivation, and outlines h
Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns
The forces of change are all around, in the form of new technological developments, changing legal requirements and new bosses and business partners. In these uncertain times, the success of businesse
How to Motivate People showsmanagers how to inspire individuals or teams to develop. It clarifies the underlying principles for motivating staff to get results and maximize performance and sets
Forsyth is a management, marketing and communications consultant in the UK, and he has written this guide for executives and managers who need to improve their business writing skills when creating do
Persuasion is not the same as negotiation, which is more geared towards a compromise or a degree of backing down. Rather persuasion is the power to convince the opposing party to your way of thinking
The very nature of today's organizational environment means that success is always to be laid primarily at your door; so too is failure. You have to get things right, as you may not get a second chanc
