Mello draws on years of experience in product development, hardware engineering, software development, and marketing, in creating this text for executives and new-product professionals. She presents
Larry Ellison, the founder, president, and CEO of software development company Oracle, is notorious for his aggressive business tactics and flamboyant lifestyle. Drawing upon interviews with his colle
Manufacturing engineer Brethauer walks engineers and managers through 16 tools and techniques for moving new products from research and development through manufacturing to the market. He concludes wi
"Cancelled flights, damaged goods, botched bills, locked-up software--these are the service screw-ups that leave customers angry, disgusted...and determined to never buy from you again! But these mad-
Hammer gives a frank recounting of her mid-career reinvention from a linguistics professor to founder and president of a software company working in data integration management. Lessons she learned on
Getting Your Way Every Day shows you how to easily borrow from the art of classical rhetoric to consistently get what you want in any situation, using ingenious tactics and strategies that have existe
Using wireless technology to create a new kind of brand relationship with customers. ""If you’re in marketing, advertising, or branding, consider this: While it used to take three televisi
Using summaries of 14 actual marketing plans created to launch new products or a brand extension, this book recounts the story behind each marketing plan, explains how the strategies were developed, a
Reveals the author's strategies for taking complete control of one's time and using it to get more done, increasing productivity and income exponentially, including how to make better, faster decision
The author presents his externally oriented business strategy in which managers analyze their industry environments using "competitive intelligence" to develop "early warnings" about emerging structur
Bhote updates his system in light of the challenge to business by the twin disasters of September 11 and Enron. He explains how companies using his system can outpace rivals misguided enough to adopt
Voice coach Grant-Williams explains how to apply the principles she teaches professional singers to using the voice in everyday situations. She discusses voice production, techniques for delivery, adv
Steinbock (researcher, Columbia Business School Institute for Tele-Information) traces the development of the Finnish Nokia Corporation, from its obscure origins to its current status as a global powe
A corporate guide to using statistics to get one's bosses to approve and support proposed projects. Chapters individually cover such concepts as researching the idea, developing a plan, building a sup
With the development of new technologies and new ways of business, the web being a prime example, the sales profession has changed from a hardy army with sample cases to extremely focused people who f
Illustrated with dozens of real-life examples, this guide for business leaders introduces seven techniques for mastering time. The focus is on the development of an intuitive sense of timing known as
Bean and Radford (consultants in marketing and development) argue that many new products fail because companies lack a reliable process for creating and marketing them. In this book, they offer a met
In this update of the 1996 American Management Association edition, Rothwell (learning and performance systems, Pennsylvania State U.) provides a manual for reinventing an organization's training func
How to transform raw data into knowledge--and empower businesses with a significant competitive edge! What is a "data warehouse?" Its a database thats structured to support business decision making. A
