本書是一本專門探討如何向富裕階層與新興精英銷售產品或服務的商業指南。內容基於全面的市場研究，揭示了美國最具經濟影響力階級的消費動機、品牌偏好，以及金融海嘯後的消費習慣轉變。書中也借鑑了如凌志（Lexus）、香奈兒（Chanel）與四季酒店（Four Seasons）等頂級品牌的成功經驗，協助讀者掌握贏得富裕客戶的關鍵祕訣。Based on unprecedented research, "The New Elite" took a behind-the-scenes look at members of America's most powerful and influential class, what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique its interest, and convert it into a loyal customer base.
