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Learn the rules of today’s tech-driven publishing landscape! The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age. It is packed with t

Use the Internet to enhance your company’s brand identity! Marketers, managers, business owners, and entrepreneurs will find a wealth of tips and strategies for building a web presence that can increa

Fine artists are taught many things about the craft of art in the various art schools and university art programs, but rarely do they learn much if anything about how to make a career of their talen

‧ More than 2.5 million Americans divorce each year‧ New section on Do-It-Yourself divorces plus Internet resources, state-by-state charts and laws, and listings of support groups‧ Replaces ISBN 1-581

This groundbreaking resource demonstrates how to use digital imaging and the Internet as the cornerstone of a successful photography business. Topics covered include setting business goals, marketing,

This behind-the scenes look at the Nashville music industry reveals inside tips on how to break through the system and get heard. The new edition includes the latest strategies for Internet marketing,

Syndicated author Sedge offers advice on turning a column or cartoon into a money-making enterprise by syndicating it nation-wide, internationally, and on the internet. Chapters discuss both the crea

A Comprehensive Guide to the Complex World of Public Art Learn how to find, apply for, compete for, and win a public art commission. First-hand interviews with experienced public artists and arts admi

How to find help for any situation.Although we live in the age of information and everyone is bombarded with potential sources of help, sifting through those possibilities can be a chore. This is wher

The Indispensable Roadmap Artists Need to Navigate Their CareersWhile all art is unique, the challenges artists face are shared regardless of background, experience, or artistic medium. With decades o

Master the business side of architecture with advice from an expert architect.

The days in which artists must get their work into galleries in order to gain success and recognition are long over. With that in mind, Daniel Grant gives readers advice on the multitude of options ar

A sophisticated examination of today’s contemporary art market from an art dealer’s point of view, this new book focuses on recent changes in the quickly evolving contemporary art market. With an emph

Legal Forms for Everyone is the ultimate self-help legal guide that will save hours of research time and money in legal fees. Written by an experienced attorney, this book is complete with the most co

Every year, millions of writers struggle to find work, and most don’t to make more than spare change from the assignments they land. With the expansion of the online freelance marketplace, anyone with

With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth inf

This book is for the fans of guitar amplifiers and the history that lies behind them. Starting with early amp models like the Gibson EH-150 that was first used with Gibson’s EH-150 lap-steel guitar an

Drawn from the personal experience of dozens of victims, including the author's own encounters,Scammed exposes the most prevalent consumer and money scams lurking in modern society. With so many peopl

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying prici

The most powerful toolin your book promotion toolkit is your personality. The fact is that personalitysells books.Readers want a relationship with authors of the books they read. If you aren’ta celebr

Not confident with your negotiating skills? This book will cure you! A must-have for any small business owner, The Pocket Small Business Owner’s Guide to Negotiating is full of helpful tips and strate

Music managers and artists will learn the secrets of successful management with scenarios from a manager’s work life along with the legal and business skills to master them. Through stories of real-li

This revised fourth edition from estate-planning expert Harvey J. Platt details the most up-to-date strategies for using a living trust to create a ?exible estate plan. With explanations of the latest

Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choice

Written for designers, directors, and students, this guide focuses on the design of theatrical scenery, costumes, and lighting. Part 1 explores the preliminary design process, with material on script

Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Torto

The theater is in the midst of a digital revolution! This book provides readers with an easy-to-understand overview of the digital technology currently available for the stage. In clear language, Digi

How to tell a story with sound and images--from raw footage to finished film * Everyone is a film editor now--if they want their videos to rise to the top at YouTube * Spells out all the tools of edit

Theater veteran Lisa Mulcahy's extensive professional experiences are supplemented with the wisdom of esteemed theater company heads from highly regarded institutions such as Chicago City Limits, Whe

"Dave's book is a terrific collection of real stories from the animation world. Many of them are proof that a director needs to think with both sides of her or his brain. I don't think they teach this

Leading brand designer Marc Gobe builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers.

Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and br

Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the

The first book to trace the rise of documentaries as mainstream entertainment * Newfound box-office clout makes documentaries big business * Interviews with Michael Moore, Morgan Spurlock, Al Gore, S

The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing one—and now this classic book has been thoroughly updated and revised for

Packed with tips and lavishly illustrated, Designing Logos is an accessible reference for the design and implementation of a logo - from the initial creative thought process, through the presentation

At last! The eagerly anticipated revised edition of the photographer’s "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. U

Do you know what it takes to manage a performing arts organization today? In this comprehensive volume, more than 100 managers of top nonprofit and commercial venues share their winning strategies.* Financial management, building a funding base, labor relations, much more* Explores the realities of running a performing arts organization todayFrom theater to classical music, from opera to dance, every type of organization is included, with information on how each one is structured, key managerial figures, its best-practices for financial management, how it handles labor relations, and more. Kennedy Center, the Brooklyn Academy of Music, Lincoln Center, the Mark Morris Dance Company, the New Victory Theater, the Roundabout Theater, the Guthrie Theater, Steppenwolf Theater Company, and many other top groups are represented. Learn to manage a performing arts group successfully in today’s rapidly changing cultural environment with Performing Arts Management.

Up close and personal with Broadway’s brightest lights of the past, present, and future.* Firsthand accounts, rare interviews, backstage anecdotes* Insider ideas from Disney, Jujamcyn, Mackintosh, Wei