Until recently, profit has been the driving force for most business decisions. However, business leaders must now look more widely at their actions to assess the impact of these on people both inside
B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are imp
In today's volatile and ambiguous world, organizations need to have the capacity and flexibility to respond rapidly to changes in their environment, both internally and externally. The key to retainin
Endorsed by the UK's Chartered Banker Institute as required reading for the Chartered Banker programme, Relationship Management in Banking supports and develops the need to be able to manage key custo
The Agile Leader exposes how leaders can safely guide their teams to organizational stability and prosperity through agile leadership and building an agile culture. With the rise of political unrest,
The Daily Telegraph Tax Guide contains everything you need to know about completing a self-assessment tax return for 2017/18. This is the only credible and practical guide on the market to this perenn
For a company to compete effectively in today's business environment, its employees need to be adaptive and agile so they can develop the required skills and knowledge. To achieve this, L&D profession
It is estimated that between 2 and 5 per cent of global GDP (over $3 trillion) is laundered by criminals around the world every year. Once thought to be a problem which only affected banks and the fin
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enable
Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of comp
Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization
Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dict
The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. Disruptive Sell
Job evaluation is key to ensuring that employees are compensated fairly for their work. It is therefore essential that HR professionals have a robust process in place so that pay and reward are transp
Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with t
Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning
One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growt
In marketing and business contexts, a value proposition is an innovation, service or feature intended to make a company or product attractive to customers. Having a clearly defined, quantified and con
Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being abl
This is your ultimate beginner's guide to the skills of web design. Confident Web Design takes you on a practical journey during which you will discover the techniques to allow you to publish a basic
Data science is the most exciting skill you can master. Data has dramatically changed how our world works. From entertainment to politics, from technology to advertising and from science to the busine
Now in its 48th edition, British Qualifications 2018 is the definitive one-volume guide to every qualification on offer in the United Kingdom. With an equal focus on both academic and vocational studi
This book is not about changing who you are, but becoming the best version of yourself. The Mindset of Success provides a clearly structured set of tools to change the way you think, act and perform,
Armstrong's Handbook of Performance Management addresses all areas of performance management, from performance pay and giving feedback to managing underperformers and having difficult conversations, s
Digital Branding, second edition gives step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. This succinct handbook draws together each of the core
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategi
Supply Chain Risk Management is a practical learning resource assessing the various sources of external threats to the supply chain, such as natural disasters, economic risk, terrorism and piracy. It
Offering comprehensive advice on all aspects of managing a warehouse, the third edition of Warehouse Management is an ideal guide and detailed reference book for anyone looking to gain a real insight
For students of finance at both undergraduate and postgraduate level, or those preparing for professional examinations, Investment and Portfolio Management develops knowledge and understanding of the
Is it really true that working longer hours makes you more successful? Do you really need to hide your emotions in order to gain respect as a manager? Does higher pay really always lead to higher perf
Companies spend time and effort developing their employees - their most important asset - but they often forget to consider the company structure, culture, environment and processes required to help t
Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message?' or 'What is the USP?' This tendency to perpetually
Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative. With a lively, energetic and practical ap
Winner of the CMI Management Book of the Year Awards in the 2012/2013 New Manager category, The Leadership Skills Handbook from best-selling author Jo Owen reveals the essential skills you need to be
A complete guide to Forensic Accounting and Finance, this book is ideal for advanced-level students and new or mid-level forensic accounting professionals looking to boost their specialist knowledge a
Motivated staff are the lifeblood of every business. With the right talent and an engaged team, your company will be empowered to beat the competition and grow its market share. Effective People Manag
Leaders of professional services firms - from law firms to accountancy, consulting and beyond - face an increasing challenge. Client expectations are changing and service models need to adapt. Regulat
An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a
If you are a current manager, or aspiring to a management position, this is your invaluable guide to the skills and techniques you need to succeed. Michael Armstrong's best-selling handbook provides i
In order to buy well it is important to understand a few basic principles and apply a series of tools and approaches in given situations. The Buyer's Toolkit distills all the best practice tools for p
