Aimed specifically at MBA students, Understanding Project Management balances the reflective practice necessary to develop analytical skills and the knowledge needed to utilize different tools and tec
As the landscape of recruiting changes, different methods are needed to reach talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the experti
Using theories and methods rooted in behavioral sciences change management experts James McCalman and David Potteraim to broaden managers' and consultants' understanding of cultural change to help the
Globalization and the rapid increase in world trade in the past decade have contributed to greater demand for international transport and logistics and, consequently, the expansion of the maritime ind
Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer pe
With over 400 practice questions and six mock tests, How to Master the BMAT helps readers maximize their BMAT test score. It focuses on core knowledge in six key areas: aptitude and skills; math; phys
After completing the medical school application comes the last and often most challenging aspect of the school selection process: the interview. Notoriously hard to prepare for, it's difficult to know
"he UK Clinical Aptitude Test (UKCAT) is used by the majority of UK medical and dentistry schools to identify the brightest candidates most suitable for training at their institutions. With over 700 q
“Agility” is the ability to continuously adapt to rapidly changing circumstances, while “resilience” is being able to bounce back from setbacks. Resilience is essential if a company’s benefits are to
Category Management is a technique used to understand markets, analyze spending, and make purchasing decisions that save money. It can mean the difference between accepting mediocre goods and services
As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the
Organizations are constantly under pressure to deliver growth. Hard-hitting management may deliver short-term results but in the longer term, key people burn out or leave, and business performance fal
Fear has become institutionalized in many organizations. Board directors are under pressure from shareholders. Senior executives are attempting to maintain sales in a nervous market, and many people a
Businesses are constantly updating to more sustainable operations due to social and cultural issues, new legislation, and technological factors. However, it is not enough to just be sustainable -- org
Due to the fierce competition among brands for a strong product placement and presentation to attract consumers, many companies are beginning to use merchandising services to help them stand out to th
"For projects to make an impact and add lasting value, the project manager has to be able to strategize, motivate, network, calculate risk and collaborate effectively with different stakeholders. Proj
Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create c
Now in its 45th edition, British Qualifications is the definitive one-volume guide to every qualification on offer in the United Kingdom. With full details of all institutions and organizations involv
Responsible business is something society has come to expect, and organizations such as the Globally Responsible Leadership Initiative and the World Economic Forum are constantly working to promote ac
The Effective Change Manager's Handbook is explicitly designed to help practitioners, employers and academics define and practice change management successfully and to develop change management maturi
Formula 1 racing is one of the world’s most watched sports, with 500 million views worldwide. F1 management decisions and actions are put to the test every two weeks in front of a live global TV audie
The authors present the fatal flaws in traditional leadership and provide concrete solutions, offering a simple framework for a new set of management principles relating to self-management, empowermen
Humanitarian Logistics examines the key challenges facing those whose role it is to organize and distribute resources in the most difficult of situations. This multi-contributor title includes insight
A Business Continuity Management System (BCMS) is a management framework that creates controls to address risks and measure an organization's ability to manage disruptions. The International Standard,
"Employee Risk Management presents a straightforward, legally-grounded process that will enable employers to identify, manage and reduce the potential threats that come with every employee - as well a
"Emerging markets hold the key to the advancement of the global logistics industry over the next twenty years. While developed economies struggle to come to terms with huge levels of debt, newly indus
"Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winnin
"Executive Finance and Strategy works on the premise that financial models can clearly demonstrate where a particular strategy might lead. It enables executives to evaluate past accounts and statement
Performance Management is a guide to the fundamental principles of training, learning, and development. Tailored to the needs of HR practitioners, it offers a complete overview of the field strongly a
"While substantial advances have been made in the L&D profession over the last decade, evaluation remains by far the weakest part of the L&D cycle. Most organizations wish to evaluate the impa
Explaining the context, meaning and value of markets, this book shows how to analyze markets, develop appropriate strategies and respond appropriately to changing competitive dynamics. Debunking myths
Influence is a skill no effective leader can be without, but it can be a difficult one to master. Using a simple new framework, Influential Leadership demonstrates how to become a leader who is strong
At Tesco, one of the leading global retailers, senior leadership made a simple, but game-changing, decision to focus the business on its customers rather than the conventional approach of "competing w
"The Leadership Skills Handbook from best-selling author Jo Owen reveals the essential skills you need to be an effective leader. It shows you what works in practice, not in theory. Each skill is pres
Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningfu
Enterprise risk management (ERM) is a risk-based approach to running a business and strategic planning. An integrated approach to risk management, it ensures that each business function understands th
It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how marketing systematically contributes to shareholder value, but also provides a framework
This book explores common attributes good leaders have and ways to make them more common in organizations by encouraging leaders to think differently. It outlines a framework that focuses on creating
"In today's fast paced, interconnected, and mercilessly competitive business world, senior executives have to push themselves and others hard. Paradoxically, to succeed as leaders, they also need to r
"Edited by leading brand analyst Kartik Kompella, The Brand Challenge provides a comprehensive and topical examination of the application of branding across key branding fields, including luxury goods
