Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword b
Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision mark
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important
Content marketing is the art of communicating with customers and the target audience without selling. It involves the sharing of information, rather than pitching products and services. As traditional
Offering an overview of some of the most effective marketing tools and techniques, High Impact Marketing that Gets Results focuses on how an organization can save time and resources by empowering the
Intended for senior executives who need to measure the impact of marketing activities in order to justify expenditures, this guide describes strategies for data management and the allocation of resour
For senior executives, McDonald (marketing, Cranfield U., UK) and Mouncey, a marketing professional who works in marketing education and consulting, draw on research they conducted at the Cranfield Sc
Although marketing is a well-used and pervasive discipline, there are several issues that often go unaddressed or are unrealized by those in the profession. Written by marketing specialist David Hood
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important
Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting
This text, which in this edition contains information on the internet (reflected in the inclusion of digital marketing in the title), covers the principles of direct marketing, based on the author's e
Written in plain language, this reader-friendly guide shows how to integrate marketing in a business and improve competitive advantage. It highlights issues that are at the cutting edge of marketing p
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the
Digital and social media are essential aspects of a marketing department’s function; therefore, it is important that they are integrated into the organization’s wider goals. Uniting digital marketing
