Lehu (marketing, Pantheon Sorbonne U.) discusses how product placement has permeated all forms of media, not just film. He describes the history of product placement in the cinema, how this associatio
This is a paperbound reprint of a 2005 book for marketing professionals. Drawing upon findings from OMD's international UFO (Understanding Fifties and Over) study, marketing strategy consultant Stroud
Barker provides guidance on how to get meetings right. Readers should be able to reap the rewards from appropriate preparation, maximizing participation, understanding group dynamics, effective chair
A researcher in tele-information, Steinbock argues that it is no longer technological innovation that drives the mobile communications industry, but marketing innovation. He discusses globalization of
In this lively, energetic guide to leadership, highly acclaimed author, trainer, and presenter Sloane shares dynamic techniques that are sure to unleash creative energy and lateral thinking.
Now in its first English edition, this text focuses on the Japanese concept of "kaizen," or "continuous improvement," to demonstrate how smaller, easily adopted improvements can increase performance
Outsourcing is now increasingly used as a competitive weapon in today's global economy. "The Outsourcing Handbook" is a step-by-step guide to the whole outsourcing process. It looks at key factors in
From the top celebrities who have publicly criticized their sponsor's products to corporate photocalls that were a disaster waiting to happen, this book entertainingly exposes some of the world's most
In this guide for small business owners, PR professional and journalist Russell Lawson outlines each stage of a successful public relations campaign. Using jargon-free language, he explains how to use
In this reprint from 2000, Gettins, a copywriter based in London, explains how to produce effective advertising copy, using eight rules: knowing the target market, doing research, answering the brief,
In this comprehensive, fully updated guide, two experts take the reader step-by-step through the entire process. From how to determine when is the right time to sell, to valuing a company, to negotiat
A consultant and advisor to small firms, Morris also teaches and writes for university business schools and other institutes, and contributes a regular column to Better Business magazine. He offers
"This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh think
Thirteen contributions from public relations professionals describe a range of specializations within the field. Gregory (public relations, Leeds Metropolitan U., UK) presents an overview of the profe
Any company operating across culturally different contexts has a need for intercultural management, whether the cultural differences are ""external"" (e.g. different regional cultures) or ""internal""
"Test Your Own Aptitude" has been a bestseller in Britain since it was first published in 1990, and has been adopted as a standard text by official careers services. Translated into numerous language
Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment. But many companies, especially
Facilitation is emerging as an exciting profession. It is being used in a wide range of situations and occupations, including workplaces, leisure and health activities, organizational planning and co
* Highlights the hazards facing intellectual property protection in the information age.* IBM estimates profits from licensing technologies in 2000 were $1.5 billion.* US pharma industries estimate l
Freight transport and logistics operations have become so technically sophisticated that a whole language of generic terms, jargon, abbreviations and management buzzwords, to say nothing of legal term
While peer learning is often used informally by students - and for many can form an essential part of their HE experience - this book discusses methods of developing more effective learning through th
Using creativity as its starting point this fresh approach to training draws on sources as diverse as theatre, accelerated learning, sports, co-operative games and pychology. Whatever series of event
As Norman Longworth shows in this book, lifelong learning has now become a rapidly developing reality. Learning communities, where business and industry, schools, colleges, universities, professional
As line managers take on increasing responsibility for such personnel matters as recruitment, discipline, pay and training, Michael Armstrong takes on a topical issue in his new book, which focuses on
This title outlines a set of principles and analytical methods that can be adapted to different assessment scenarios designed to enable readers to construct their own effective methods for assessment.
An introduction to theories concerning how people learn and what can prevent them from fulfilling their potential. Coverage includes how people learn, self-image and self-esteem, group dynamics, attit
The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with valuable insights and guidance from SMB specialists in finance, HR, marketing, innovation
Covering all aspects of research methodology, this research tool also deals with planning issues and self-management techniques needed by the researcher. It contains information on data analysis and a
Digital and social media are essential aspects of a marketing department’s function; therefore, it is important that they are integrated into the organization’s wider goals. Uniting digital marketing
Neuro-Sell presents a perspective, process and approach to selling that is based on solid research and the lastest developments in neuroscience. By incorporating Prism Brain Mapping -- a personality
Designed to overcome flaws during the planning and design stages of educational or training courses, this guide explains the importance of physical factors in the instructional environment, the roles
This text aims to cover all the main aspects of planning, co-ordinating and assessing a training programme in job-related skills. It considers recent changes in the vocational and educational training
In May 2018 the EU General Data Protection Regulations (GDPR) come into force. Under this legislation, EU domiciled organizations, or organizations that carry out most of their trade in the EU, will n
How would you feel if someone suddenly told you that you had to give a presentation next week?Would you instinctively start planning for the event, or start planning how to delegate the task to someon
