Dealing with Difficult People will help you navigate the bullies, nit-pickers, manipulators and complainers who drive you mad at work. With example dialogue, techniques and tips, it will help you avoi
Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI
Whether it is a relaxing, action-packed or financially rewarding retirement you are planning for, this is the book for you. Revised and updated, The Good Retirement Guide 2019 is packed with hundreds
Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and o
Now in its tenth edition, Accounting for Non Accountants provides the perfect introduction to the basics of accounting and finance. Designed for non-specialists with little or no background in account
Making Sense of Change Management is the best-selling classic text, providing a thorough overview of the subject of change for both students and professionals. Along with explaining the theory and pra
For projects to make an impact and add lasting value, the project manager has to be able to strategize, motivate, network, calculate risk and collaborate effectively with different stakeholders. Proj
Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segme
As concern for the environment rises, companies are taking more account of the external costs of logistics-specifically those costs associated with climate change, air pollution, noise, vibration, and
Editor Adam Jolly presents students, academics, researchers, and professionals working in a variety of contexts with a collection of scholarly papers and academic articles focused on the successful ma
The internet has revolutionized the way brands interact with their customers. In order to gain customers’ attention and improve their engagement, companies need to provide personalization and become a
In recent years globalization and technological advances have changed the business world. Organizations must be sufficiently agile, future-focused, and innovative to keep pace with rapid change. In th
Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword b
This guide to organizational design provides a grounding in organizational theory coupled with practical advice for building fluid and functional organizations from the ground up. The volume is divide
Neuro Linguistic Programming (NLP) provides the linguistic tools to understand the structure of what is being said with the aim of identifying what the “real” issue is and the appropriate
Does your product have enough flaws? Is it difficult enough for customers to buy? Are you raising your prices often enough? Kapferer and Bastien, both affiliated with the Department of Prestige and Lu
Wilson is with the Association for Coaching, a nonprofit organization representing the interests of coaches in the UK and internationally. She also worked at the board level for Richard Branson in Vir
Tungate, a British journalist specializing in media and marketing, explores the development of the advertising industry from an international perspective. Drawing on interviews with survivors of adver
A useful guide to the changes in modern fresh food supply chains and packaging. Demonstrates how to simplify and reorganize supply chains with global case studies and photographs. The supply of fresh
How to Organize Yourself will help you to dramatically improve the way you work. With great tips on how to determine your goals, prioritize your tasks and manage your time, it also includes practical
Who is McLaren's greatest nemesis?What disappoints Ocado about their competitors?What wakes Google up at 4am?Why does Wimbledon sweat the small stuff?Wild Thinking will provide readers with the confid
It is an exciting time to be a market researcher: new technologies and tools are constantly being developed and a wide range of methodologies are now available. With all these resources to
With increased globalization, off-shoring, and outsourcing, global supply chain management is becoming an important issue for many businesses. Global supply chain management shares some of
A new set of organizations have combined customer centricity with innovative power, and they have created an outside-in approach to the market. They are not driven by what they're good at. They start
In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and
When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. In Europe, the process of commercializing IP remains fraught with difficulti
In personal interviews with 50 different leaders Kevin Murray probes how they listen, how they respond, how they have learned to be more focused on relationships, inside and outside their organization
Produced in association with the European Patent Office, "The Handbook of European Intellectual Property Management "shows how enterprises can use the IP system within Europe to develop an effective
Cambie is a cross-cultural communicator who specializes in business journalism and international trade, and she teams with independent writer and social media expert Ooi to examine current internation
This book explains the basic principles of emotional intelligence and how these relate to coaching for performance. It includes practical activities for coaching, as well as interviews with coaches w
"Strategic Alliances and Marketing Partnerships" will help readers understand how partnerships function and how they can manage them more effectively and efficiently. Dealing with key topics such as
Ryan, a marketing and communications specialist, has teamed with Jones, a freelance writer and blogger, to produce this marketing book for companies and individuals who need to become more creative an
An investment expert shares methods that enabled him to retire in his 30s. With minimal jargon, Shipman presents the psychology and rules of a long-term investment system based on investing in stock m
Cushway, an independent Human Resources consultant with over 30 years of experience in HR and employment law, provides guidance for managers faced with creating job descriptions. His book includes mor
Fischer, an industrial psychologist, outlines seven building blocks for executives and managers moving into new positions, and offers advice on establishing effective relationships with both new emplo
Scase combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how those trends will affect individual lifestyles in order to address issues including the
Written by three leading brand consultants, this practical guide provides brand managers with a seven-step plan for revitalization that takes into account the rise of retailer power. Drawing upon case
Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy
Indispensable for anyone involved in vocational education or apprenticeships, The Vocational Assessor Handbook is the only comprehensive guide for assessors and verifiers of vocational qualifications.
