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商品簡介
作者簡介
商品簡介
When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. In Europe, the process of commercializing IP remains fraught with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction.
Chapter topics include: plans for a unitary patent in Europe; IP and open innovation; climate change and clean tech; how to draft a patent; low-cost IP; technology partnerships' how to draft a license; patent values; brand protection; how to file a criminal injunction.
Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, while also offering a template for "best practice" in IP management.
作者簡介
Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the editor of The Innovation Handbook and The Growing Business Handbook, both published by Kogan Page.
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