Measuring and improving performance is critical for managers who want to achieve successful business growth. However, standard key performance indicators (KPIs) can be overly complex and therefore ine
Numerical reasoning and data interpretation tests are routinely used in recruitment procedures. These tests represent a considerable challenge for many candidates, and the prospect of facing them can
Useful for both those entering a profession and those already working in a professional services business, Key Skills for Professionals helps lawyers, accountants, tech developers and consultants acqu
Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era.Springer and
As recruitment becomes ever more important to a business trying to achieve its corporate objectives, professional recruiters and staffers must raise their game, delivering new and innovative solutions
Office politics increases in times of change, particularly when people are fearful - and rising unemployment, austerity measures and global financial uncertainty hardly make for a stable, positive wor
Most large companies have entire departments devoted to communications, but company mission statements and press releases are becoming harder to understand. With the humorous and sometimes poignant st
Barker, who heads a learning consultancy that works to develop creativity and skilled communication, analyzes aspects of holding a meeting and gives advice on improving preparation, participation, cha
Hawkins (leadership, Henley Management College) provides a guide for team coaches and leaders to tools and techniques that facilitate effective leadership team performance. After detailing the key ele
Seventeen contributions offer advice on running a coaching practice, describe the most popular coaching models, provide guidance on cultural and ethical issues, and advocate for coaching supervision a
Successful Project Management will enable any manager to significantly raise the probability of success with their projects and contains practical and well-tested techniques. It covers project concept
Armstrong’s Handbook of Reward Management and Practice is the definitive guide to understanding, developing, and implementing effective reward. It is aimed at both HR practitioners involv
Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation arg
Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and is changing how we fundamentally view and understand work. Superhuman Innovation
Sales enablement is a way of increasing sales results, revenue, profitability and productivity by creating integrated content, training and coaching for the sales function. Powered by technology, it p
Design Management is a discipline in continual motion - changing, responding and adapting to the ever increasing dynamics of social and business transformation. The value of design has grown monumenta
Companies spend time and effort developing their employees - their most important asset - but they often forget to consider the company structure, culture, environment and processes required to help t
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they w
Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segme
Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on experience, advice and tips from dozens of digita
The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and
Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segme
Category Management is a technique used to understand markets, analyze spending, and make purchasing decisions that save money. It can mean the difference between accepting mediocre goods and services
Businesses are constantly updating to more sustainable operations due to social and cultural issues, new legislation, and technological factors. However, it is not enough to just be sustainable -- org
The role of the Chief Procurement Officer (CPO) is becoming more strategic and even more important as procurement is affected by technological advances, changing demographics, geo-political and macro-
The Psychology of Work draws upon existing organizational psychological theories and shows how they can be used in practice through the inclusion of exercises, interviews, reflective practices and lea
With new technology, global markets and increased regulation, the pace and complexity of change is increasing so organizations can maintain a competitive advantage. With the constant scrutiny on inves
The internet has revolutionized the way brands interact with their customers. In order to gain customers’ attention and improve their engagement, companies need to provide personalization and become a
The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and
Content marketing is the art of communicating with customers and the target audience without selling. It involves the sharing of information, rather than pitching products and services. As traditional
Category Management is a technique used to understand markets, analyze spending, and make purchasing decisions that save money. It can mean the difference between accepting mediocre goods and services
2012 marks Walmart's 50th year anniversary. Walmart: Key Insights and Practical Lessons from the World's Largest Retailer highlights how Walmart came to be a global retailing phenomenon and investigat
For senior executives, McDonald (marketing, Cranfield U., UK) and Mouncey, a marketing professional who works in marketing education and consulting, draw on research they conducted at the Cranfield Sc
The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. How to Understand Busi
"Every entrepreneur needs a big idea and Rachel Bridge's inspiring book brilliantly captures the challenge, frustration and excitement of turning a big idea into a successful business. Essential readi
How to Motivate People showsmanagers how to inspire individuals or teams to develop. It clarifies the underlying principles for motivating staff to get results and maximize performance and sets
The 5Ds of discard, deal with, determine further action, direct, and deposit are among the useful techniques a personal development coach recommends to help the disorganized and overwhelmed understand
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the
The second edition" "of" Ads to Icons" examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifie
Aided by case studies and practical examples, this book provides a clear definition and understanding of category management. Jonathan O'Brien presents a step-by-step process for implementing categor
