With new material on crafting mission, vision and value, The Strategic Planning Workbook enables the reader to do the thinking, gather the necessary information, make a decision and translate conclus
PR professionals who need to communicate with journalists and other audiences across cultural and linguistic barriers may find that even writing a basic press release requires a different approach whe
British marketing consultant offers advice in the form of questions and answers about such matters as segmentation, position, the marketing mix, planning, and buyer behavior. He includes a glossary. T
An introduction to theories concerning how people learn and what can prevent them from fulfilling their potential. Coverage includes how people learn, self-image and self-esteem, group dynamics, attit
Business decisions are too often based on fads, fashions, hunches and the success stories of famous CEOs. Making decisions in this way without properly assessing the business needs, capabilities and r
Now in its 21st edition, The Driving Instructor's Handbook is widely recognized in the driver training industry as the authoritative reference guide for both trainee and qualified instructors and is l
In marketing and business contexts, a value proposition is an innovation, service or feature intended to make a company or product attractive to customers. Having a clearly defined, quantified and con
Many coaching tools and techniques are now fairly well established, but how do they actually work? Neuroscience for Coaches equips coaches with information that will help them answer this question and
Now in its 20th edition, The Driving Instructor's Handbook is widely recognized in the driver training industry as the authoritative reference guide for both trainee and qualified instructors and is l
For those applying for graduate or managerial jobs in the UK, Bryon, an author and consultant in psychometrics and training solutions, provides a guide to passing advanced verbal reasoning tests us
The study and practice of operations has shifted to reflect the new challenges and uncertainties of how to thrive in today's ever-changing world. The Operations Advantage identifies the most significa
In Your Creative Element demystifies creativity with inspiration and practical advice for individuals and companies who recognise it as essential for business success but who do not know where to begi
Packed with tips and techniques, Successful Time Management serves as a guide to reviewing and assessing new work practices to improve time management. It includes great time-saving ideas, practical s
Reward Management is a comprehensive guide to all elements of reward in the workplace. From the theoretical frameworks and legal context of reward to pay structures, pay setting, progression and varia
"E-logistics" is the electronization of the logistics process. It can result in faster shipping times, better customer service, and streamlined information within and betwe
Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer pe
A leading textbook in its field, Human Resource Management at Work provides a clear introduction to the multiple meanings of HRM and the relationship between strategy and HRM. Covering international a
Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and eth
Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer pe
Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and eth
"Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their savings, portfolios and pensions. Fully updated for
"Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winnin
Bad company communication can result in high staff turnover, poor results and low morale. Internal Communications draws on examples of best practice in the private, public and non-profit sectors, with
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process – from plannin
As internal coaching programs are becoming a widely used approach to retaining, engaging and developing employees, it is also becoming increasingly obvious that group and team coaching is the most ben
Aimed at both HR practitioners involved in employee reward and students who need to understand the importance of reward and how it can be successfully applied across organizations, this edition contai
Strategy consultant Tony Grundy provides senior leaders and top managers with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thi
As a result of the uncertain corporate job market, entrepreneurship is flourishing. Advice for start-ups is everywhere, in books, websites, newspapers and magazines and it constitutes a body of receiv
Westwood, who has held various senior sales and marketing positions for international companies and set up managed distribution networks around the world, explains how companies of any size or in any
The forces of change are all around, in the form of new technological developments, changing legal requirements and new bosses and business partners. In these uncertain times, the success of businesse
The concept of emotional intelligence, which helps people identify, assess and control their emotions and understand those of the people around them, has been widely used in business for many decades.
The International English Language Testing System (IELTS) is one of the most important accepted international exams and can be a pre-requisite for education and employment overseas. How to Pass IELTS
Oxford and Cambridge Universities, also known as "Oxbridge," are among the most prestigious universities in the world and competition to gain a place is intense. With applicant numbers rising year aft
For those engaged in professional services, consulting or research, there is guidance here on every step in the process of writing bids, tenders and proposals for contracts and project funding. Writte
The development of IT governance - which recognizes the convergence between business practice and IT management - makes it essential for managers at all levels, and in organizations of all sizes, to u
Develop Your NLP Skills will help readers grasp basic NLP concepts and techniques which should result in real improvements in all aspects of their professional and social activities. Using case studi
Develop Your NLP Skills will help readers grasp basic NLP concepts and techniques which should result in real improvements in all aspects of their professional and social activities. Using case studie
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that
Adair is a leading authority on leadership development, and he has created this guide for business professionals who need to select, train and educate potential leaders within an organization. The aut
The Complete Guide to Online Stock Market Investing provides all the information and techniques needed to make money as an online stock market investor. The strategies revealed are tried and tested.
