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英國出版界指標大獎肯定!A.F. Steadman 獲年度作家,《史坎德》系列帶你踏上熱血奇幻旅程
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Diversification Strategy: How to Grow a Business by Diversifying Successfully
90 折
出版日:2009/09/28 作者:Graham Kenny  出版社:Kogan Page Ltd  裝訂:精裝
Kenny, managing director of a company specializing in strategic planning and performance measurement, outlines a blueprint for diversification based on a close examination of the practices of a range
優惠價: 9 1366
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Different Thinking: Creative Strategies for Developing the Innovative Business
90 折
出版日:2009/06/28 作者:Anja Foerster; Peter Kreuz  出版社:Kogan Page Ltd  裝訂:平裝
Different Thinking is a manifesto for a new management. A management that upends long-held industry conventions, fearlessly challenges the old guard, and strives to amaze customers with innovat
優惠價: 9 853
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The Project Management Life Cycle
90 折
出版日:2007/03/01 作者:Jason Westland  出版社:Kogan Page Ltd  裝訂:平裝
The Project Management Life Cycle reveals the unique Method 123 Project Management Methodology by defining the phases, activities and tasks required to complete a project. ? Containing hundreds of p
優惠價: 9 2375
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Category Management in Purchasing ― A Strategic Approach to Maximize Business Profitability
90 折
出版日:2018/12/28 作者:Jonathan O'Brien  出版社:Kogan Page Ltd  裝訂:平裝
Category Management in Purchasing is a comprehensive guide to strategic category management, providing a step-by-step guide to its implementation and use. This book provides the necessary tools, techn
優惠價: 9 2907
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Leading Procurement Strategy ― Driving Value Through the Supply Chain
90 折
出版日:2018/06/28 作者:Carlos Mena; Remko van Hoek; Martin Christopher  出版社:Kogan Page Ltd  裝訂:平裝
Leading Procurement Strategy is a must-read for all senior procurement executives wishing to further enhance their skill set, master the latest developments in procurement strategy and really come int
優惠價: 9 2736
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Supply Chain Risk Management ─ Understanding Emerging Threats to Global Supply Chains
90 折
出版日:2017/11/28 作者:John Manners-bell  出版社:Kogan Page Ltd  裝訂:平裝
Supply Chain Risk Management is a practical learning resource assessing the various sources of external threats to the supply chain, such as natural disasters, economic risk, terrorism and piracy. It
優惠價: 9 2736
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Accounting for Non-Accountants
90 折
出版日:2017/09/28 作者:David Horner  出版社:Kogan Page Ltd  裝訂:平裝
Accounting for Non-Accountants provides the perfect introduction to the basics of accounting and finance. Designed for non-specialists with little or no background in accounting, it guides readers thr
優惠價: 9 1024
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Financial Management for Technology Start-Ups ─ A Handbook for Growth
90 折
出版日:2017/08/28 作者:Alnoor Bhimani  出版社:Kogan Page Ltd  裝訂:平裝
All start up businesses naturally require some technical expertise and an understanding of digitisation as well as awareness of competitive market forces. However, for technology-based start ups,the t
優惠價: 9 1024
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Content - The Atomic Particle of Marketing ─ The Definitive Guide to Content Marketing Strategy
90 折
出版日:2017/06/28 作者:Rebecca Lieb  出版社:Kogan Page Ltd  裝訂:平裝
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. C
優惠價: 9 1930
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The Risk Management Handbook ─ A Practical Guide to Managing the Multiple Dimensions of Risk
90 折
出版日:2016/06/28 作者:David Hillson (EDT)  出版社:Kogan Page Ltd  裝訂:平裝
Risk management is dynamic, with new risks being identified on a continuous basis and risk management techniques adapting to these new challenges.The Risk Management Handbook provides a clear view of
優惠價: 9 2052
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The Psychology of Work ― Insights into Successful Working Practices
90 折
出版日:2016/03/28 作者:Chantal Gautier  出版社:Kogan Page Ltd  裝訂:精裝
Work engagement is an intriguing dimension of workplace psychology. According to a study done by Gallup, 87% of employees identify as either not engaged or actively disengaged, and actively disengaged
優惠價: 9 3762
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Informal Learning ― How to Create a Continuous Learning Culture
90 折
出版日:2015/09/28 作者:Robin Hoyle  出版社:Kogan Page Ltd  裝訂:平裝
New ways of learning, whether they are planned, accidental, or unexpected, happen all the time outside of formal training. For those in charge of learning and development in organizations, understandi
優惠價: 9 1930
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Understanding Social Media ─ How to Create a Plan for Your Business That Works
90 折
出版日:2015/01/28 作者:Damian Ryan; Ed Owen; Calvin Jones  出版社:Kogan Page Ltd  裝訂:平裝
Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create c
優惠價: 9 1732
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Practical Enterprise Risk Management ― How to Optimize Business Strategies Through Managed Risk Taking
90 折
出版日:2014/06/28 作者:Liz Taylor  出版社:Kogan Page Ltd  裝訂:平裝
Enterprise risk management (ERM) is a risk-based approach to running a business and strategic planning. An integrated approach to risk management, it ensures that each business function understands th
優惠價: 9 2723
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Armstrong's Handbook of Human Resource Management Practice ― Building Sustainable Organizational Performance Improvement
90 折
出版日:2014/04/28 作者:Michael Armstrong; Stephen Taylor  出版社:Kogan Page Ltd  裝訂:平裝
A classic text for all students of HR Management, Armstrong's Handbook of Human Resource Management Practice provides a complete resource for understanding and implementing HR. It includes in-depth e
優惠價: 9 2736
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Selling to Win
90 折
出版日:2013/03/28 作者:Richard Denny  出版社:Kogan Page Ltd  裝訂:平裝
Selling to Win has established itself as both an international best-seller and a classic sales text. An inspirational business speaker, Richard Denny has helped countless thousands of salespeople beco
優惠價: 9 1129
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Modern Retail Management—Practical Retail Fundamentals in the Connected Age
90 折
出版日:2013/02/28 作者:Richard Hammond  出版社:Kogan Page Ltd  裝訂:平裝
Taking a highly practical approach, Modern Retail Management is the complete guide to the fundamental principles of retailing. Tailoring to the needs of both professors and students, Hammond uses case
優惠價: 9 2052
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British Qualifications 2013
90 折
出版日:2013/01/15 作者:Kogan Page Ltd. (COR)  出版社:Kogan Page Ltd  裝訂:平裝
Now in its 43rd edition, British Qualifications is the definitive one-volume guide to every qualification offered in the United Kingdom. With full details of all institutions and organizations involve
優惠價: 9 4446
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The Verbal Reasoning Test Workbook
90 折
出版日:2011/08/28 作者:Mike Bryon  出版社:Kogan Page Ltd  裝訂:平裝
Almost every battery of psychometric tests will include a verbal reasoning subtest or series of questions. Employers use them to test your ability to understand, analyse and interpret written informat
優惠價: 9 684
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How to Pass Data Interpretation Tests
90 折
出版日:2011/08/28 作者:Mike Bryon  出版社:Kogan Page Ltd  裝訂:平裝
This study guide contains warm-up data interpretation questions, mini data interpretation tests, and three full-length data interpretation tests, for a total of 330 practice questions with explained a
優惠價: 9 616
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Managing Business Risk: A Practical Guide to Protecting Your Business
90 折
出版日:2011/05/28 作者:Jonathan Reuvid (EDT)  出版社:Kogan Page Ltd  裝訂:精裝
The effective management of risk has become an essential boardroom issue. Companies now realize that while financial integrity and business continuity are still of primary importance, these must be co
優惠價: 9 3386
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A Quick Start Guide to Social Media Marketing: High-Impact, Low-Cost Marketing That Works
90 折
出版日:2010/10/28 作者:Neil Richardson; Ruth Gosnay; Angela Carroll  出版社:Kogan Page Ltd  裝訂:平裝
A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effec
優惠價: 9 511
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The the Handbook of Personal Wealth Management: How to Ensure Maximum Investment Returns With Security
90 折
出版日:2010/06/28 作者:Jonathan Reuvid (EDT)  出版社:Kogan Page Ltd  裝訂:精裝
The Handbook of Personal Wealth Management, now fully updated for this sixth edition, offers authoritative, jargon-free advice on how to structure personal and business-related finances. Now more t
優惠價: 9 3420
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Green Logistics: Improving the Environmental Sustainability of Logistics
90 折
出版日:2010/04/28 作者:Alan C. McKinnon (EDT); Sharon Cullinane (EDT); Michael Browne (EDT); Anthony Whiteing (EDT)  出版社:Kogan Page Ltd  裝訂:平裝
For company managers and policy makers around the world, McKinnon (logistics, Heriot-Watt U., Edinburgh, UK) et al. compile 17 chapters that examine the environmental consequences of the logistics rel
優惠價: 9 1881
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Effective Financial Management
90 折
出版日:2010/03/28 作者:Brian Finch  出版社:Kogan Page Ltd  裝訂:平裝
Financial management comprises more than accounting and reporting. It is crucial at all stages in the business cycle, whatever the state of your business.Though written to help the British entrepreneu
優惠價: 9 547
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Succeed for Yourself
90 折
出版日:2009/12/28 作者:Richard Denny  出版社:Kogan Page Ltd  裝訂:平裝
Succeed for Yourself shows how anyone can transform their dream of success into reality.Using common-sense advice and inspiring ideas, Richard Denny takes readers step-by-step through a p
優惠價: 9 684
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Marketing Accountability: How to Measure Marketing Effectiveness
90 折
出版日:2009/07/01 作者:Malcolm McDonald; Peter Mouncey  出版社:Kogan Page Ltd  裝訂:精裝
Intended for senior executives who need to measure the impact of marketing activities in order to justify expenditures, this guide describes strategies for data management and the allocation of resour
優惠價: 9 853
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Ultimate IQ Tests: 1,000 Practice Test Questions to Boost Your Brain Power
90 折
出版日:2009/01/28 作者:Philip Carter; Ken Russell  出版社:Kogan Page Ltd  裝訂:平裝
Written and compiled by IQ-test experts, this book contains 1000 practice questions organized into 25 tests, with a simple guide to assessing individual performance. The questions themselves are simi
優惠價: 9 614
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Ethics in Public Relations
90 折
出版日:2008/12/28 作者:Patricia J. Parsons  出版社:Kogan Page Ltd  裝訂:平裝
This guide to ethics in public relations is designed to help practitioners maintain credibility and integrity in the field. Parsons (public relations, Mount Saint Vincent U., Nova Scotia) avoids ethic
優惠價: 9 1283
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The Handbook of Model Job Descriptions
90 折
出版日:2008/05/01 作者:Barry Cushway  出版社:Kogan Page Ltd  裝訂:精裝
Cushway, an independent Human Resources consultant with over 30 years of experience in HR and employment law, provides guidance for managers faced with creating job descriptions. His book includes mor
優惠價: 9 5444
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Appreciative Inquiry for Change Managment: Using Ai to Facilitate Organizational Development
90 折
出版日:2008/02/01 作者:Sarah Lewis; Jonathan Passmore; Stephen Cantore; Lutterworth Press (COR)  出版社:Kogan Page Ltd  裝訂:精裝
Appreciative Inquiry (AI) is one of the most exciting and increasingly recognized concepts being used to facilitate organizational change. This book studies AI in depth, illustrating the method of as
優惠價: 9 2052
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The Inspirational Trainer: Making Your Training Flexible, Spontaneous & Creative
90 折
出版日:2001/04/01 作者:Paul Z. Jackson  出版社:Kogan Page Ltd  裝訂:平裝
Using creativity as its starting point this fresh approach to training draws on sources as diverse as theatre, accelerated learning, sports, co-operative games and pychology. Whatever series of event
優惠價: 9 1197
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Develop Your Leadership Skills ― Fast, Effective Ways to Become a Leader People Want to Follow
90 折
出版日:2019/06/28 作者:John Adair  出版社:Kogan Page Ltd  裝訂:精裝
Develop Your Leadership Skills is leadership guru John Adair's most accessible title on leadership. This essential pocket guide will boost your confidence levels, inspire you and guide you on your jou
優惠價: 9 1436
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Omnichannel Retail ― How to Build Winning Stores in a Digital World
90 折
出版日:2019/04/28 作者:Tim Mason  出版社:Kogan Page Ltd  裝訂:平裝
According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from
優惠價: 9 1026
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Omnichannel Retail ― How to Build Winning Stores in a Digital World
90 折
出版日:2019/04/28 作者:Tim Mason; Miya Knights  出版社:Kogan Page Ltd  裝訂:精裝
According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from
優惠價: 9 3078
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Creating Customer Loyalty ― Using Customer Experience Management to Deliver Lasting Client Loyalty
90 折
出版日:2019/04/28 作者:Chris Daffy  出版社:Kogan Page Ltd  裝訂:平裝
Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will lead to increased m
優惠價: 9 1732
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Business Development Culture ― Taking Sales Culture Beyond the Sales Team
90 折
出版日:2018/09/28 作者:Alex Moyle  出版社:Kogan Page Ltd  裝訂:平裝
Business Development Culture defines how to facilitate a sales-oriented perspective throughout a company culture, enabling it to sell more on an ongoing and consistent basis. Highly practical in its a
優惠價: 9 1930
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International Human Resource Management ─ A Case Study Approach
90 折
出版日:2017/11/28 作者:Daniel Wintersberger  出版社:Kogan Page Ltd  裝訂:平裝
In the face of globalization, multinational companies have become the norm, rather than the exception. HR professionals now need to manage across borders, cultures and time zones, meaning that a compl
優惠價: 9 3069
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Disruptive Technologies ─ Understand, Evaluate, Respond
90 折
出版日:2017/05/28 作者:Paul Armstrong  出版社:Kogan Page Ltd  裝訂:平裝
Disruptive Technologies outlines the steps businesses can take to engage with emerging technologies today in order to serve the consumer of tomorrow. This book offers the knowledge and tools to engage
優惠價: 9 1026
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The Outstanding Middle Manager ─ How to Be a Healthy, Happy, High-Performing Mid-Level Manager
90 折
出版日:2016/09/28 作者:Gordon Tinline; Cary Cooper  出版社:Kogan Page Ltd  裝訂:平裝
Recent research shows that the number of people in senior specialist and middle management positions is growing. As organizations continue to flatten, the middle becomes the place where many will spen
優惠價: 9 1930
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