The key institution in PR policies, standards and best practice, the Chartered Institute of Public Relations [CIPR] is the professional body for PR practitioners in the UK. In this anthology of 20 ess
As the pace of change in organizations increases, leaders and HR personnel must support their employees, show understanding as to why employees might react in a certain way, what they need from their
The 30 Day MBA in Business Finance draws on 13 fundamental disciplines that form the basis of a modern MBA finance course. This revised and updated second edition provides guidance on understanding fi
As competition for jobs in all sectors intensifies, employers are looking for more than just the right experience and skills needed for the job. They also want to gauge the potential employee's person
"he UK Clinical Aptitude Test (UKCAT) is used by the majority of UK medical and dentistry schools to identify the brightest candidates most suitable for training at their institutions. With over 700 q
The key institution in PR policies, standards and best practice, the Chartered Institute of Public Relations [CIPR] is the professional body for PR practitioners in the UK. In this anthology of 20 ess
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to incr
We live in a world where people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before.Stickier Marketing takes int
More than any other industry, the auto industry is brand-driven. The history of the industry is largely a history of brands. Industry researcher and branding expert Anders Parment discusses how the le
Minutes are vital to the success of meetings. Attendees rely on them for information they may have missed, and they serve as an essential communications tool for non participants. In addition, the act
With both small and large retailers collapsing, consumer confidence is at an all time low. The Retail Champion provides a practical ten step method showing independent retailers how to map out a uniqu
Exporting is an effective way for companies of all sizes to grow their business, and with many governments offering extensive support for their exporters, there has never been a better time to start.
Management Stripped Bare is a valuable, everyday tool for managers based on Jo Owen's 20 years of working with some of the best, and worst, businesses in the world.Refreshingly honest, Owen provides r
Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. Spending Advertising Money in the Digital Age descri
Many people are too apprehensive of the perceived risk to invest and too intimidated by the complicated jargon to consider finance. No Fear Finance is an accessible guide to the essentials of finance
Each chapter of this overview for business professionals focuses on one of the core subject areas of a typical MBA marketing program. Chapter links lead readers to print and non-print resources, inclu
What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched th
In this work for general readers, Phillips, a UK business journalist, examines the biggest business failures of recent history (plus a few older classics) and analyzes the key decisions that led to fa
Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are
How to Deal with Stress is Written by two internationally recognised experts in the field of stress management. It provides stress-busting techniques and strategies to help you manage the causes of s
How to Sell Yourself gives guidelines on developing and managing one’s personal image. It illustrates how the correct” image is rarely just a projection of one’s personality,
Stewart, a career military man who served over twenty-eight years in such hot spots as Northern Ireland and Bosnia before entering corporate life, provides a hard-hitting, take no prisoners approach t
Lehu (marketing, Pantheon Sorbonne U., France) has written about the history of product placement in films over the last few decades and notes how this practice has been embraced in MP3 downloads, Int
Tesco is the UK's number one retailer, and the third largest retailer in the world. In 1995, the company launched the Tesco Clubcard, the world's most successful retail loyalty scheme. Humby, the chie
Mentoring was once a rather informal operation, with mentors and their charges happening upon each other more or less by accident. Now it has become a formal part of modern management development, wit
"Test Your Own Aptitude" has been a bestseller in Britain since it was first published in 1990, and has been adopted as a standard text by official careers services. Translated into numerous language
Call centers are one of the expanding industries of the 21st century and telesales is an important component of that business. An increasing number of companies are looking to improve their sales thro
This book brings together a wide range of research on how having a clearly defined purpose as part of one's business strategy is a vital element in business success and longevity. Leaders who communic
The seismic impact which digital continues to have on the world is, in reality, still in its infancy. Building Digital Culture argues that what this means for businesses in general, and marketers in p
An organization’s inventory budget is a financial amount set by the group’s board members. The decisions of what inventory to have in stock, how much, where, and when, are details handled by the mana
What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their industries? What does Gucci's approach
A new set of organizations have combined customer centricity with innovative power, and they have created an outside-in approach to the market. They are not driven by what they're good at. They start
A new set of organizations have combined customer centricity with innovative power, and they have created an outside-in approach to the market. They are not driven by what they're good at. They start
Finch, an independent consultant and author, explains exactly how to create a successful business plan. He shows readers how to tell their story in a way which will persuade someone to work with them
"Straightforward, easy to read and practical, How to Deal with Stress, 3rd edition will put you back in charge of your life. Written by two internationally-recognized experts in the field of stress ma
Leadership has been a hot topic for close to 20 years now, however, we seem to be witnessing fewer inspirational examples of good leadership than ever before. Instead, we are faced with corruption and
This is the fifth edtion of a textbook of public relations writing by John Foster. It is recommended for students of the Chartered Institute of Public Relations Diploma, and was designed for the Briti
Anyone with access to a broadband connection can make money online, but how do you connect with your target audience, reach new customers and grow your businesses to make a comfortable profit??Blog, P
An investment expert shares methods that enabled him to retire in his 30s. With minimal jargon, Shipman presents the psychology and rules of a long-term investment system based on investing in stock m
