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This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

A 77-year-old man phones ‘999’ after experiencing severe backache. The paramedics arrive to find him in severe pain, and cold and clammy. While at his house, they note that he smokes and also elicit a history of hypertension.He is tachycardic and hypotensive en route to hospital, and intravenous fluids are started. You have been assigned his initial assessment ... 100 Cases in Clinical Pathology and Laboratory Medicine presents 100 clinical scenarios commonly seen by medical students and junior doctors in the emergency department, outpatient clinic, operating theatre or in general practice.A succinct summary of the patient's history, examination and initial investigations is followed by questions on each case, with particular emphasis on the interpretation of the results and in which an understanding of the underlying clinical pathology is central to arriving at the correct diagnosis. The answer includes a detailed discussion on each topic, providing an essential revision aid as well a

The purpose of this book is to provide an account of survival analysis. The authors intend to accomplish it from two fronts: (i) methods in survival analysis developed over the past two decades and ex

With contributions from several Asia-pacific countries, this book compares performance and productivity in higher education from the perspective of institutional change. The authors focus on shedding

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed.

Sociolinguistics is the study of the interaction between language and society. In this classic introductory work, Janet Holmes and Nick Wilson examine the role of language in a variety of social contexts, considering both how language works and how it can be used to signal and interpret various aspects of social identity. Divided into three parts, this book explains basic sociolinguistic concepts in the light of classic approaches, as well as introducing more recent research.This sixth edition has been revised and updated throughout, using key concepts and examples to guide the reader through this fascinating area, including:• New material on gender, social media and online use of language, codeswitching, and language policy• An updated companion website that is fully cross- referenced within this book and features video and audio materials and links to useful websites• Revised examples and exercises that include new material from Asia and South America• Fully updated further reading a

Surfactant research explores the forces responsible for surfactant assembly and the critical industrial, medical, and personal applications, including viscosity control, microelectronics, drug stabilization, drug delivery, cosmetics, enhanced oil recovery, and foods. Surfactant Science and Technology: Retrospects and Prospects, "a Festschrift in honor of Dr. Kash Mittal," provides a broad perspective with chapters contributed by leaders in the fields of surfactant-based physical, organic, and materials chemistries.Many of the authors participated in a special symposium in Melbourne, Australia, honoring Kash Mittal's 100th edited book at the 18th Surfactants in Solution (SIS) meeting. Each chapter provides an overview of a specific research area, with discussions on past, present, and future directions. The book is divided into six parts.Part I reviews the evolution of theoretical models for surfactant self-assembly, and introduces a model for interpreting ion-specific effects on aggreg

The Russian Revolution in Asia: From Baku to Batavia presents a unique and timely global history intervention into the historiography of the Russian Revolution of 1917, marking the centenary of one of

Second Language Research: Methodology and Design is a clear, comprehensive overview of cure issues in L2 research. Authored by well-known scholars in SLA and supported by a wealth of examples from actual studies and extensive pedagogical resources, this book first introduces students to the key topics and debates in L2 research. It then guides readers step-by step through the research process - from basic principles and collection methods through study design, and reporting - to the point of being able to conduct their own research from beginning to end.This book is an essential text for students and novice researchers of SLA, applied linguistics, and second and foreign language teaching. Key FeaturesA wealth of graphics, visuals and exercises in each chapter. "Time to think" and "Time to do" boxes within chaptersHelpful glossary and extensive author and subject indicesNew to This EditionSubstantially reorganized chaptersSignificantly expanded chapters on qualitative and mixed methodsS

This revised and updated tenth edition of the bestselling textbook Politics UK is an indispensable introduction to British politics. It provides a thorough and accessible overview of the institutions and processes of British government, an excellent grounding in British political history and an incisive introduction to the issues and challenges facing Britain today. This edition welcomes three brand new chapters - 'Elites in the United Kingdom', 'Gender and British politics' and 'UK Immigration policy in hostile environment' - alongside rigorously updated revised chapters.It delivers excellent coverage of contemporary events, with significant new material covering: the Johnson premiership and the national challenge of Covid-19, the end of the May premiership and the implementation of Brexit, the Labour Party's transition from Corbyn to Starmer, infrastructure and innovation, 'fake news', populism and nationalism, the UK's place in a post-Brexit world, climate change, social mobility an

China has become deeply integrated into the world economy. Yet, gradual marketization has facilitated the country's rise without leading to its wholesale assimilation to global neoliberalism. This boo