Text analytics with Python

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book's experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helpi

Learning Analytics in the Classroom presents a coherent framework for the effective translation of learning analytics research for educational practice to its practical application in different educat

Data Analytics in Football provides students, researchers and coaches with a firm grounding in the principles of modern performance analysis. It offers an insight into the use of positional data, expl

This practical text provides the beginning researcher with a breakdown of how applied behavior analysts actually do their work and have it published. In a sequence of ten logical steps, the text cover

This text is designed to provide students and others with a theoretical and factual base for understanding the complex questions posed by continued reliance on nuclear weapons to protect geopolitical

This text is designed to provide students with a solid theoretical and methodological base for understanding how the present international system works, how that system is likely to evolve given curre

Prefaced with a brief introduction to the field of animal studies, the text explores the key influential terms, topics and debates which have had a major impact on the field, and that students are mos

This text introduces readers to the diverse and unique ways art therapy is used with women who are undergoing various stages of the childbearing process, including conception, pregnancy, mi

Written in an accessible style, this introductory text offers students with an engaging account of the way that the various traditions of economic thought have approached the environment, bringing the

This text on fluid power systems and their uses takes a strongly practical approach and covers maintenance and trouble-shooting, with a particular emphasis on safety legislation, codes of practice, te

This timely 6th edition of the classic Cost-Benefit Analysis text continues to build on the successful approach of previous editions, with lucid explanation of key ideas, simple but effective exposito

Comprehensive yet accessible, this classic text, now in its thirteenth edition, follows the evolution of political thought over 300 years. Organized chronologically, with updated examples and data, th

This introductory textbook provides an overview of the concepts necessary for an understanding of agricultural and agribusiness law. The text will help students of land-based industries with little or

With a focus on fostering democratic, equitable education for young people, Ginsberg and Glenn’s engaging text showcases a wide variety of innovative, critical classroom approaches that extend beyond

With the increasing focus on international education and study abroad programmes, Online Intercultural Education and Study Abroad meets the need for a text that addresses ways in which technology may

In this classic text Jarlath Benson presents the basic and essential knowledge required to set up and work with a group. He looks at how to plan and lead a group successfully and how to intervene skil

In this introductory text on thanatology, Alan Kemp continues the first edition’s trajectory of taking on the central question of mortality: the centrality of death coupled with the denial of death in

Working With the Human Trafficking Survivor fills a void in existing literature by providing students, faculty and professionals in applied, helping disciplines, with a comprehensive text about human

Written by an author with a wide range of experience in international affairs, this introductory text addresses both the commonalities and diversity of administrative practice around the world.

This brief text offers an unbiased reflection on the neoliberal debate in Latin America and the institutional puzzle that underlies the region’s difficulties with democratization and development. In a

Jungian Art Therapy aims to provide a clear, introductory manual for art therapists on how to navigate Jung’s model of working with the psyche. This exciting new text circumambulates Jung’s map of the

First published in 1979, Group Counseling has consistently been a widely used and praised text, providing both novice and experienced counselors with a framework from which to expand group counseling

With a clear and humorous writing style and strong examples from the real world, this text covers current statistical techniques at an introductory level and emphasizes the clear presentation of resul

This thought-provoking text provides trainee teachers with an essential exploration of the issues and challenges involved in mobile learning initiatives. With key topics including cyberbullying, socia

Image, Text, Architecture brings a radical and detailed analysis of the modern and contemporary architectural media, addressing issues of architectural criticism, architectural photography and the rol

Policy Making in the Public Interest is the first text and workbook to provide a short and firmly focused introduction to local government policy making techniques. Each chapter introduces core policy

This key text provides essential tools for understanding legislation, policy, provision and practice for children in the early years, particularly young children with special educational needs and dis

Workplace Writing: Beyond the Text draws together a wealth of research into different aspects of writing in workplace settings, creating a comprehensive picture of workplace writing and covering facto

This fully revised text will be essential for teachers seeking subject-specific guidance on meeting their pupils’ individual needs. In line with recent curriculum changes and the new SEN Code of Pract

This clear and engaging book offers readers an introduction to European Literary History from antiquity through to the present day. Each chapter begins with a short extract from a literary text, follo

The first edition of Clinical Management of Sex Addiction was the first primary text for practicing clinicians about how to approach treatment with patients experiencing sex addiction. This new editio

Originally published in 1991, this title is a valuable social work text which demonstrated how to apply family system concepts to clinical situations encountered in work with inner-city populations at

This text takes the guesswork out of using SPSS, with screenshots that show each step for calculating each statistic. It includes extensive coverage of how to format raw SPSS output for inclusion in r

Laboratory Manual for Exercise Physiology, Exercise Testing, and Physical Fitness is a comprehensive text that will provide students with meaningful lab experiences--whether they have access to sophis

Designed as a handbook, this text provides media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical

This clear and accessible text explores Vietnam's successful transition from neo-Stalinist central planning to a market economy―'Vietnamese style.'

This book is both an introductory text and reference guide to the main issues facing journalists today, including social media, fake news, and regulators. The text covers the law of the United Kingdom

Death and Dying is an important core text for students and professionals interested in developing a holistic understanding of death and dying.

Bringing together the experiences of professionals from around the world, this essential text explores the intersections between pedagogy and leadership to consider how effective Pedagogical Leadershi

This thoroughly revised third edition of Allan Moore's ground-breaking book, now co-authored with Remy Martin, incorporates new material on rock music theory, style change and the hermeneutic method d