Native advertising impacts us all. If you own a smartphone, use social media or read content online, you will have been exposed to native advertising - often without even knowing it. Influenced by lea
Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the
An ad tech exec at Hearst reveals the next generation of marketing—and provides the insight you need to use it to beat the competition The Native Advertising Advantage reveals why native content is an
Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing you
Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising ca
Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising ca
Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even
Climate change. Telematic surveillance. The gig economy. Transgender rights at work. Food security. Native advertising. Now you can take a closer look at the hot topics impacting business law and ethi
Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influen
YOUR FACEBOOK ADVERTISING BLUEPRINT Are you looking for a powerful advertising system that brings you perfect and interested prospects for your business?Say no to spending a lo
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students b
Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book
Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice.The book offers clear guid
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA
Mention "advertising," and just about everyone thinks of New York's Madison Avenue, long the center of the nation's advertising universe. The reality is that advertising is everywhere and has been alm
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORI
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern busi
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising alw
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising,
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising,
Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and
Discusses the advertising industry, including how effective ads work, how they affect and conversely reflect society, and the ethical and legal issues concerning advertising.
O'Guinn/Allen/Semenik?s ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today?s fast-paced, exhilarating world of advertising -- demonstrating how good advertising is
This invaluable guide focuses specifically on advertising law and the myriad rules controlling the advertising industry. It covers all aspects of the law as it affects advertising, from European legis
John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works
Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strat
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising al
Hovland (advertising, U. of Tennessee, Knoxville) and Wolburg (advertising and public relations, Marquette U.) offer a textbook for undergraduate and graduate courses in advertising and society that a
An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recen
Jugenheimer (advertising, Texas tech U.) and Kelley, an executive vice president for a national advertising agency, have written this textbook for undergraduate courses in advertising management that
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to
Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a refer
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.Featuring nearly 600 extensively ill
Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Today prov
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? H
