Reputation

Sports figures cope with a level of celebrity once reserved for the stars of stage and screen. In Game Faces , Sarah K. Fields looks at the legal ramifications of the cases brought by six of them--gol

Leverage your company’s most important asset!“Diermeier draws on extensive research and illustrates these insights with rich case studies from a variety of industries. He shows how to integrate reputa

這是一本為你保護創意、守護夢想的法律指南！瀚草影視創辦人暨「合影視」執行長 曾瀚賢——專文推薦 專業律師團隊X藝術傳媒第一品牌角色原型來自真實人物，卻被控侵害肖像權，該怎麼辦？節目內容影射名人，被提告誹謗有罪，真的不能開玩笑嗎？創作靈感取自身邊故事，朋友不願被「借鏡」，這算侵犯隱私？遊戲角色設定與真實運動員過於相似，會踩到人格權紅線嗎？投身文創，你也曾為這些問題感到疑惑或焦慮嗎？從故事人物到行銷形象，從個資蒐集到網路輿論，只要與「人」有關，就可能觸及人格權的界線。本書帶你掌握創作與法律的灰色地帶，了解如何在尊重他人權益的前提下，放心創作、安心經營、聰明行銷！創作不怕踩雷，讓「人物靈感」成為你的創意資產！當故事中的角色、影像或真實事件與「人」相關，你可能同時面臨肖像權、名譽權、個資保護等法律風險。本書從文創產業的角度出發，以多個國內外實際案例解析從創作到行銷的每一個法律環節：・創作人物如何避免侵害真實人物人格權？・節目與影音內容如何拿捏言論自由與名譽界線？・個人資料在創作與行銷應如何合法運用？・當人格權成為商業利益的一部分，創作者又該如何自保？蕭家捷律師與賴文智律師以多年文創產業實務經驗，以最貼近創作者思維的方式，讓你在理解法律的同時，也更理解創作背後的風險與價值。在商業與人性之間取得平衡，這本書是你創作路上最值得信任的法律顧問——一本結合法律思維與創作現場的人格權實務指南！

Jan Svankmajer enjoys a curious sort of anti-reputation: he is famous for being obscure. Unapologetically surrealist, Svankmajer draws on the traditions and techniques of stop-motion animation, collag

Introduction and Notes by Dr Ella Westland, University of Exeter. Illustrations by George Cruickshank. Dickens had already achieved renown with The Pickwick Papers. With Oliver Twist his reputation wa

The Wellington and Napoleon Quartet 2 In the turbulent aftermath of the French Revolution Napoleon Bonaparte stands accused of treachery and corruption. His reputation is saved by his skill in leading

Geronimo Stilton, top reporter for The Rodent’s Gazette, keeps has a reputation of breaking the top news stories first to the citizens of New Mouse City. But lately, Sally Ratmousen of rival Paper “Th

It's not easy being Rafe Khatchadorian's sister. He's got quite a reputation around school, and Georgia's got it hard enough as is! With a super secret crush on her classmate Sam Marks, a Rube Goldber

Typee recounts the exploits of Tom, a runaway sailor, on the South Seas island of Nukuheva, from his capture by the Typees, by reputation "a fierce and unrelenting tribe of savages," to his daring es

Twelve-year old Jason is accused of the brutal murder of a young girl. Is he innocent or guilty? The shocked town calls on an interrogator with a stellar reputation: he always gets a confession. The c

"If you want us to remain silent - if you want to retain your freedom, your job, and your reputation - you need to tell us everything, and I mean everything. . ."We last saw Eve and Villanelle in a sp

Bo Dickinson is a girl with a wild reputation, a deadbeat dad, and a mama who's not exactly sober most of the time. Everyone in town knows the Dickinsons are a bad lot, but Bo doesn't care what anyone

Sparkling new branding for The Worst Witch - the original magical boarding-school series!The third hilarious adventure in the magical Worst Witch series.'The cat is supposed to be on the broomstick, Mildred,' said Miss Hardbroom wearily.The new term spells disaster for Mildred Hubble, trainee witch at Miss Cackle's Academy for Witches. But she is determined to lose her embarrassing reputation as the worst witch the Academy has ever seen. But however hard she tries, things rapidly get out of hand!

Lupin," I said, "tell me something about yourself."Gentleman-thief Arsene Lupin is known as a friend to the poor and enemy of the rich. But how did he gain his formidable reputation?This collection of short stories has Arsene Lupin looking back at some of his most daring exploits in his career as a gentleman-thief. Tales of stolen wedding rings, murder weapon scarves and Lupin's own marriage give an insight into the mind of the master of disguises.

Geronimo has to clean his family's reputation in this newest case!What in gouda is happening to New Mouse City? Thea Stilton is missing and someone has been burglarizing the most popular shops! Are the two connected? Geronimo, the famouse editor-in-chief of The Rodent’s Gazette, is on the case. But Sally Ratmousen, the owner of the Daily Rat newspaper, thinks Thea is the thief! Can Geronimo and his family find Thea and clear her name? Find out in this volume of GERONIMO STILTON REPORTER!

Dugong. Coffin Ray. Convict Blenny. Vampire Squid. Whale Shark.Do these animals sound dangerous or endangered to you? Because of their common names, bizarre looks or large body sizes, some creatures have a bad reputation and possibly instil fear.But are they really dangerous? Are they endangered, too?Come discover the fascinating facts and stories of 25 marine creatures living across the oceans' depths, from the shallow intertidal reefs to the deep abyssal trenches. Find out what makes them dangerous, endangered, or both!In This Book:Written and reviewed by marine biologists and reviewed by marine biologistsLife-like wildlife illustrations

This multi-award winning collection, the first from Ted Hughes, has at its heart the mixture of beauty and violence in the natural world. Dedicated to Sylvia Plath, Hawk in the Rain is a stunning collection of poems on the themes of competition and the struggle for survival. Hughes would go on to become Britain's Poet Laureate in 1984 until his death in 1998.Including many of Hughes' best-known poems, such as 'The Jaguar', 'The Thought-Fox' and 'Wind' - now stapes of British poetry anthologies - Hawk in the Rain is the foundation of Hughes' reputation as one of the twentieth-century's greatest poets.

瑞絲薇斯朋讀書會選書，視角切換間，致命真相呼之欲出。'There's no place like Home . . .The Home Group is a collection of ultra-exclusive private members' clubs and a global phenomenon, and the opening of its most ambitious project yet - Island Home, a forgotten island transformed into the height of luxury - is billed as the celebrity event of the decade.But as the first guests arrive, the weekend soon proves deadly - because it turns out that even the most beautiful people can keep the ugliest secrets and, in a world where reputation is everything, they'll do anything to keep it.If your name's on the list, you're not getting out . . .

Theodore Boone is back! And he's ready for his next big caseBig trouble is brewing for Theodore Boone. While all of Streenburg anxiously awaits the new trial of infamous murder suspect Pete Duffy, problems arise for their own kid lawyer. There's been a robbery and Theo is the accused. His reputation is on the line, and with the evidence building against him--and dangerous threats looming--Theo will do whatever it takes to prove his innocence--even if it means breaking a few rules. Filled with the intrigue and page-turning suspense that made John Grisham a #1 international bestseller and the undisputed master of the legal thriller, Theodore Boone's adventures will keep readers enthralled until the very last page.

When there are mysteries to be solved, the Red Blazer Girls are on the case! The discovery of the Ring of Rocamadour has secured the girls' reputation as Upper East Side super-sleuths, bringing many sundry job requests (no mystery too small, right?) and some unwanted attention from crooks. This time the girls must follow a trail of cryptic clues, involving everything from logic to literature, to trace a rare violin gone missing. But nothing is as it appears, and just as a solution seems imminent, the girls find themselves scrambling to save the man who was once their prime suspect. Bowstrings and betrayal, crushes and codes abound in this suspenseful companion to the Red Blazer Girls' 2009 debut. Recent clues indicate that there'll be more mystery and mayhem to come!From the Hardcover edition.

Meet Maysa and Musa Malik. They might be twins but they are total opposites. And together they make an unstoppable team, especially when trying to solve a mystery! Perfect for fans of Planet Omar and Tom Gates.Meet Maysa and Musa Malik. They might be twins but they are total opposites. And together they make an unstoppable team, especially when trying to solve a mystery!Maysa and Musa are on the case when a priceless emerald ring goes missing during an event at their mosque. But first, Maysa has to cover up one of her lies - which lands her mum in a lot of trouble! Can Maysa save both the ring and her mum's reputation?Infectiously funny, and full of her trademark warmth, Meet the Maliks - Twin Detectives is the brand-new series from Zanib Mian. Perfect for fans of Planet Omar and Tom Gates.

Form Follows Fever is the first in-depth account of the turbulent early years of settlement and growth of colonial Hong Kong across the 1840s. During this period, the island gained a terrible reputation as a diseased and deadly location. Malaria, then perceived as a mysterious vapour or miasma, intermittently carried off settlers by the hundreds. Various attempts to arrest its effects acted as a catalyst, reconfiguring both the city’s physical and political landscape, though not necessarily for the better. Caught in a frenzy to rebuild the city in the devastating aftermath, this book charts the complex interplay between a cast of figures, from military surveyors, naval doctors, Indian sepoys, and corrupt and paranoid officials to opium traders, arsonists, Chinese contractors, and sojourner architects and artists. However, Hong Kong’s ‘construction’ was not just physical but also imagined. Architecture, cartography, epidemiology, and urban infrastructure offer a critical forensic l

Fast answers for busy readers responsible for ensuring great customer service. Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping profits high and customers coming back. Customer service problems can damage not just a company's reputation but its bottom line, so for busy managers -- and business owners with little time to search for solutions -- some fast help is needed. Award-Winning Customer Service offers scores of quick tips for readers looking to improve and then maintain their company's level of customer service. The book is chock full of practical advice on important topics such as: * planning and goal setting * effective communication * leadership * preparing for change * continual learning * coaching and development * effective feedback * motivational and problem-solving meetings * conflict resolution * follow-up and staying on top of the game * and more. Containing 101 effective tips in all, unique ""When this happens, try

TheNew York Timesbestselling author ofAll the Stars and Teethbrings to life a highly romantic, Gothic-infused world of wealth, desire, and betrayal.​Orphaned as a baby, nineteen-year-old Signa has been raised by a string of guardians, each more interested in her wealth than her well-being—and each has met an untimely end. Her remaining relatives are the elusive Hawthornes, an eccentric family living at Thorn Grove, an estate both glittering and gloomy. Its patriarch mourns his late wife through wild parties, while his son grapples for control of the family’s waning reputation and his daughter suffers from a mysterious illness. But when their mother’s restless spirit appears claiming she was poisoned, Signa realizes that the family she depends on could be in grave danger and enlists the help of a surly stable boy to hunt down the killer.However, Signa’s best chance of uncovering the murderer is an alliance with Death himself, a fascinating, dangerous shadow who has never been far from h

Finding Nemo's Marlin and Dory by way of Tim Burton in this darkly humorous middle grade graphic novel! When shy, anxious Milo rings the doorbell of the forbidden Shock City castle on a dare, he gets more than he bargained for when peppy young monster, Sunny, answers the door and labels herself Milo's new BFF. But when Milo returns to tell Sunny he--and the rest of the town's residents--are moving out of the crumbling Shock City, his monster pal refuses to accept it. She soon convinces Milo to join her on a romp around the city to reverse the damages done, and persuade him and everyone else, to stay. But when Sunny learns that her grandfather, the great Darkness Von Shock, was not the revered benefactor she believed him to be, and is actually the cause of everything bad happening in Shock City, Milo confronts his biggest fears to help Sunny save the town and reverse her family's reputation.

Real life and fairy tales collide in book two of this funny and exciting middle grade series from #1 New York Times–bestselling author Melissa de la Cruz.Filomena Jefferson-Cho of nothing-ever-happens North Pasadena teams up with dashing Jack, adorable Alistair, and glamorous Gretel for another adventure in the land of Never After, this time to get the glass slipper back from Cinderella!Neither heroine nor victim, Cinderella is manipulative and cunning, doing anything to be Princess of Eastphalia. Her twin stepsisters, Hortense and Beatrice―Hori and Bea―have been maligned in reputation, their lives upended by Cinderella. For one, Prince Charming has been in love with Hori since they were children, but when King Gregor forces his son to throw a ball to pick a bride, Cinderella steals the spotlight and her happily ever after.While attempting to help her sister, bookish Bea is captured by a terrible beast. Spells abound, and evil will reign . . . or will it?

A timely story of two teenagers who discover the power of friendship, feminism, and standing up for what you believe in, no matter where you come from. A collaboration between two gifted authors writing from alternating perspectives, this compelling novel shines with authenticity, courage, and humor.Malena Rosario is starting to believe that catastrophes come in threes: First, Hurricane María destroyed her home, taking her unbreakable spirit with it. Second, she and her mother are now stuck in Florida, which is nothing like her beloved Puerto Rico. And, third, when she goes to school bra-less after a bad sunburn, and is humiliated by the school administration into covering up, she feels like she has no choice but to comply. Ruby McAllister has a reputation as her school's outspoken feminist rebel. But back in Seattle, she lived under her sister’s shadow. Now her sister is teaching in underprivileged communities, and she’s in a Florida high school, unsure of what to do with her future,

A gorgeous own-voices love story with a twist - now with an additional swoony story set during a trip to California! Seventeen-year-old Sadie Wen is perfect on paper.It’s a reputation she’s fought hard to earn at the highly prestigious Woodvale Academy, and one she’s determined to maintain until graduation. The trick to keeping her model-student-smile plastered on her face at all times?She channels all her petty frustrations into her email drafts.One for the math teacher who refused to round her eighty-nine-point-nine percent up to ninety; one for the girl who blatantly copied her science project and took the credit for it. But most of her vehemently-worded emails are for her smug, infuriating co-captain, Julius Gong, who’s been the sharpest thorn in her side ever since they were kids.Sadie never meant for these emails to get out ... but now her whole life is about to change... From the author of THIS TIME IT'S REAL comes another own-voices love story with a high-concept twist, now wit

**The 5* escape of the summer!**‘So many twists and turns’ ⭐⭐⭐⭐⭐‘Full of such charm! ⭐⭐⭐⭐⭐'Had me gripped from the beginning' ⭐⭐⭐⭐⭐DO NOT DISTURB. WHODUNNIT IN PROGRESS…Molly the maid sees everything at The Regency Grand Hotel.So when a renowned guest drops very dead on the tearoom floor, sullying the hotel’s five-star reputation, it falls to Molly to sweep up the clues.An unfortunate accident? Or a murderous mess?The answers to the mystery lie behind one guest’s door – and only the maid holds the key…_________________________________________________________________Over a million readers have been swept away by Nita Prose's delightful mysteries:‘Excellent and totally entertaining … the most interesting (and endearing) main character in a long time’ STEPHEN KING‘This is phenomenal thriller. Maid or murderer or victim? Find out in the book’ READER REVIEW ⭐⭐⭐⭐⭐‘Gripping, deftly written, and led by a truly unforgettable protagonist in Molly. I'm recommending it to everyone I know' EMMA STO

For the past eight decades, we have lived in "the American Century" - a period during which the US has enjoyed unrivalled power - be it political, economic or military - on the global stage. Born on the cusp of this new era, Joseph S. Nye Jr. has spent a lifetime illuminating our understanding of the changing contours of America power and world affairs. His many books on the nature of power and political leadership have rightly earned him his reputation as one of the most influential international relations scholars in the world today. In this deeply personal book, Joseph Nye shares his own journey living through the American century. From his early years growing up on a farm in rural New Jersey to his time in the State Department, Pentagon and Intelligence Community during the Carter and Clinton administrations where he witnessed American power up close, shaping policy on key issues such as nuclear proliferation and East Asian security. After 9/11 drew the US into wars in Iraq and Afg

The Mob Squad enters a whole new dimension of danger in this official Minecraft novel! Things are changing in the town of Cornucopia. The mighty wall that kept the townsfolk sealed off from the outside world is wide open, and the world beyond beckons with the promise of new adventures. The Mob Squad were heroes not so long ago, but the adults are still in charge, and to them, even the most heroic kid is still just a kid. The Mob Squad's leader, Mal, is still milking cows and dreaming of the next adventure. Their sharp-eyed archer Lenna is learning everything she can about the Overworld, but the horizon is still far away. Fearless warrior Chug is running a store with his brother, but his reputation for breaking stuff has some folks still calling him a bad apple. And his inventive brother, Tok . . . Wait, where did Tok go?! When the fourth member of the Mob Squad vanishes in the night, along with most of the town's potions, Cornucopia's elders think they're dealing with a runaway thief.

TYLER'S STORY FROM THE SENSATIONAL DIMILY SERIES"And all that's left is me. The Tyler who doesn't know who he really is."At seventeen, Tyler Bruce is hot - a hot mess. His girlfriend is a knockout, his reputation untouchable, parties are nothing without him.Even his car is unreal. But inside Tyler is in ruins - and he'll stop at nothing to keep that a secret. Then one summer Eden comes to stay.She's upfront, sharp and far more enticing than a stepsister should be. She also sees straight through Tyler's bad boy facade ... to the vulnerable kid within.The quiet kid who took all the punches. As Eden draws Tyler in, his defences start to crumble around him. As irresistible and dazzling as its Californian backdrop, Just Don't Mention It is Tyler's story - his heart-stopping tale of past hurt, finding hope and figuring out who the hell he wants to be.Praise for Estelle Maskame"Estelle Maskame is a brilliant young author who can write a beautiful love story and has so much talent at such a yo

The perfect gift for the youngest of readers!With five tuggable felt flaps to lift, friendly characters and a surprise mirror ending, there's so much to discover in a Felt Flaps book!Stylish, fun and incredibly durable, the Where's Mr/s? books have earned their reputation as the must-have lift-the-flap series for babies and toddlers. In the super-festive Where's Mr Polar Bear?, little ones are on the look out for Mrs Walrus, Mr Hare, Mrs Reindeer and Mr Polar Bear. Other titles in the series include, Where's Mrs Doctor?, Where's Mrs T Rex? and Where's Mr Fire Engine?Where's Mr Lion? won Sainsbury's Children's Book of the Year 2017"The felt flaps in this sturdy board board are perfect for little ones to turn and tug, which means you can get even the tiniest tot into books and finding the activity fun.Ingela Arrhenius' illustrations are a real bonus. They are bright and retro and sure to capture your baby's attention. A perfect book to share with very little ones." BookTrust

多數孩子與青少年高度依賴社群媒體，網路資訊的正確性與網路活動的安全性是現今社會的重要問題。本書談及隱私權設定、網路霸凌及使用濾鏡影響對外表的認知。透過此讀本加強媒體識讀，提升使用社群的安全性。Empower your kids to stay safe online with this fun, comprehensive guide for kids aged 10+. Packed with entertaining illustrations alongside practical information, the Social Media Survival Guide answers questions about all aspects of social media - the good AND the bad - making it a must-have tool for young people (and parents) to help navigate the online world safely and confidently and learn the best approaches to taking care of themselves. Content includes:- In-depth coverage of a range of important a difficult issues young people face including: body image, appearance-enhancing filters, influencers, sexual content and mental health- Uses recognisable themes rather than platform specifics, making the content relevant long-term- Tips on how to set up accounts safely and best manage privacy and messaging settings- Addressing your persona, online reputation, and relationships- Understanding

Dugong. Coffin Ray. Convict Blenny. Vampire Squid. Whale Shark.Do these animals sound dangerous or endangered to you? Because of their common names, bizarre looks or large body sizes, some creatures have a bad reputation and possibly instil fear.But are they really dangerous? Are they endangered, too?Come discover the fascinating facts and stories of 25 marine creatures living across the oceans'' depths, from the shallow intertidal reefs to the deep abyssal trenches. Find out what makes them dangerous, endangered, or both!In This Book:Written and reviewed by marine biologists and reviewed by marine biologistsLife-like wildlife illustrations 儒艮。澳洲睡電鰩。白條錦鰻鳚。吸血鬼烏賊。鯨鯊這些動物對您來說聽起來危險嗎？由於其常見的名字、奇異的外觀或巨大的體型，一些生物名聲不好，甚至可能引起人們的恐懼。但它們真的很危險嗎？它們也瀕臨滅絕嗎？ 來探索 25 種生活在海洋深處（從淺的潮間帶珊瑚礁到深海海溝）的海洋生物的迷人事實和故事。找出是什麼讓它們變得危險、瀕危，或兩者兼具！ 在本書中：由海洋生物學家撰寫和審核，並由海洋​​生物學家審核栩栩如生的野生動物插圖

本書出自芬蘭最具代表性的童書作家 Mauri Kunnas，以「夢遊」為核心，展開一連串荒謬又迷人的冒險。克拉巴克先生在熟睡中走進城市各個角落，無意間製造混亂，也意外解決難題。摩托車貓幫、香腸工廠的河馬、遊樂園裡暴躁的公牛，在畫面中各自忙碌，形成層層堆疊的視覺敘事。作者擅長以漫畫感構圖與群像細節，讓讀者自行發掘故事線索。評論一致肯定本書的幽默與耐讀性，是能讓孩子與大人都投入其中、慢慢品味的作品。From the award-winning Mauri Kunnas, Finland's most celebrated children's author, a hilarious picture book which follows the adventures of a sleepwalking goat. Mr. Clutterbuck, a mild-mannered goat, sleepwalks his way into unimaginable adventures: one night the lead singer of a rock band, the next an entrepreneur, Mr. Clutterbuck soon finds himself the hero of his town. A book that will send readers of all ages into fits of laughter.Mr. Clutterbuck is blissfully unaware of his reputation as the busiest and loudest sleepwalker in town. Meek and mild-mannered when awake, at night Mr. Clutterbuck seeks thrills and adventures. Often the accidental instigator of chaos, Mr. Clutterbuck soon becomes the lead singer of a rock band, an entrepreneur, a disco king, and, eventually, the hero of his tow

努力、天分與運氣，往往被視為事業成功的重要條件。但除了這些因素，人們如何對待他人，也可能深深影響自己的發展。組織心理學家 Adam Grant 在本書中，透過華頓商學院的研究，以及來自好萊塢、歷史與職場的真實案例，探討付出與回報之間的關係。他指出，願意幫助別人的人不一定會吃虧，懂得掌握界線、選擇適當方式付出，也能建立長久而互惠的合作關係。本書是 Originals、Think Again 暢銷作者 Adam Grant 的出道作品，重新出版的版本增收全新後記。● Adam Grant 重要出道作品重新出版，特別增收作者全新後記 ● 以研究與真實案例分析成功因素，重新理解付出、互惠與職場競爭 ● 探討如何幫助別人又不委屈自己，適合關心職涯發展與團隊合作的讀者The transformative debut from the bestselling author of Originals and Think Again, reissued for a new audience with a brand-new afterword.PRAISE FOR ADAM GRANT'One of my favourite thinkers' – MALCOLM GLADWELL'One of the great social scientists of our time' – SUSAN CAIN'Has a deserved reputation as an original thinker' – Financial Times'We would all be better off if we took Adam Grant's wise counsel seriously' – YO-YO MAThe pioneering social scientist reveals the power of helping others as key to personal success and transforming organisations, in his debut book reissued with a brand-new afterword.Everybody knows that hard work, luck and talent each plays a rol

《Pax》作者Sara Pennypacker首部歷史小說，以納粹佔領下的法國為背景，描繪一名孤兒在動盪年代中尋得勇氣的過程。本書主角Lucas在孤兒院被嘲笑為「小閃電」，因為他心軟、不敢打架。戰火與佔領讓村莊籠罩陰影，他渴望證明自己。一次拯救小貓的行動，使他遇見藏匿小馬的英國女孩Alice。兩人從互不信任到並肩合作，也逐漸發現村中暗藏的抵抗行動：傳遞密碼的神父與女管家、疑似庇護猶太家庭的鄰居、為保護嬰兒鋌而走險的年輕母親。在流言指向盟軍登陸之際，Lucas必須衡量自己願意承擔多少風險。本書透過孩童視角呈現戰爭下的人性與選擇，是一部動人的成長故事。The acclaimed, New York Times bestselling author of Pax delivers an historical novel about an orphan during WWII who discovers unexpected courage within himself when he becomes involved with the Resistance. An orphan in Nazi-occupied France discovers unexpected courage within himself in the first historical novel from the acclaimed, bestselling author of Pax. For fans of Alan Gratz, Ruta Sepetys, and Kimberly Brubaker Bradley.Petit éclair. That’s what the other boys at the orphanage call Lucas DuBois. Too softhearted to play war, too cowardly to fight his bullies. He’s tired of his weak reputation, just as he’s tired of the war and the Nazi occupation of his French village. He longs for justice, a chance to show h

★巴菲特的價值投資實戰──波克夏★《巴菲特寫給股東的信》編者親訪巴菲特與關鍵人士，記錄股神57年內買進50家好公司，建立市值約8,800億美元的企業帝國，挖掘9大選股原則和波克夏永續發展的祕密。本書是唯二特別獲得巴菲特許可，在波克夏股東大會現場販售的書。市面上有很多書讓你了解巴菲特的人生故事和投資哲學，而本書直擊巴菲特如何打造出波克夏帝國。◎波克夏如何締造傳奇？波克夏如何從長日將盡的小紡織廠，成為聲名遠播的選股公司？巴菲特怎麼創造出20多年內，平均超過大盤2倍以上的獲利？◎掌握波克夏子公司和投資組合的共同點波克夏擁有超過67家重要子公司，雖橫跨金融、製造、民生、珠寶、化學、家族企業等眾多領域，卻能歸納出共通點。巴菲特看中的併購企業、投資標的的標準是什麼？◎學巴菲特選價值股的9大原則，了解波克夏（BERKSHIRE）的護城河‧原則一：精打細算（B，Budget-conscious）「蓋可保險」不同於業務員推銷，採用的是DM廣告行銷，把省下來的錢回饋給顧客，將省一塊賺十塊的節約精神展露無遺。‧原則二：真誠（E，Earnest）「全國產物保險」和「通用再保」做競爭對手不願或無力接手的生意，提供長期、良好的理賠頂級服務，將一諾千金轉化成利潤。‧原則三：信譽（R，Reputation）「克萊頓房屋」靠謹慎放貸度過金融危機，「班傑明摩爾油漆」為維護高品質，犧牲市占率也在所不惜。標榜童叟無欺、誠信至上會迎來高報酬。‧原則四：家族力量（K，Kinship）家族企業致力於永續經營，而波克夏賦予經營自主權，讓雙方惺惺相惜。巴菲特解決「內布拉斯加家具城」的家族糾紛，也讓「赫爾茲伯格鑽石」美夢成真。‧原則五：開創精神（S，Self-starters）為別人訓練飛行員的「飛安公司」；首創分時共享的「利捷航空」；以實驗精神製作冰淇淋的「冰雪皇后」，都是靠實驗、創新，白手起家大賺錢。‧原則六：不干涉原則（H，Hands off）波克夏秉持權力下放，但堅持不能破壞公司信譽。「頂級大廚」透過沒有固定上班時間，也沒有指定推銷區域的銷售團隊打天下，這群銷售團隊展現了充分授權有回報。‧原則七：精明投資（I，Invertor savvy）併購時，慎選對象和價格，創造無人能敵的成長率。「MiTek」同時採取補強型和增強形購併。「路博潤」靠併購強化內部技術和專利，並打開各方觸角。‧原則八：堅守基本產業（R，Ru