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Social Inclusion:Theoretical Development and Cross-cultural Measurements(電子書)
70 折
出版日:2022/12/20 出版社:香港城市大學出版社  裝訂:電子書
This book is a useful reference that introduces the social inclusion tools and standards, as well as elaborates the applications in and outside Asia. It enables readers to see how people in different cultures interpret the concept of social inclusion and how social inclusion is experienced among different disadvantaged groups in society.
優惠價: 7 666
實戰AWS雲計算.基礎篇(電子書)
80 折
出版日:2022/06/01 作者:李孟晃; 黃麗華; 黃乙瑄; 黃永玲; 陳縈璇  出版社:深智數位  裝訂:電子書
★ AWS 最精實完整的 combo ★ AWS雲計算知識養成 + 實務實戰體驗 ... [適合讀者群] ◆ 大學資工/資管學生 ◆ 非資訊科系背景但在資訊產業的就業人士 本書特色 ◆ AWS ACF 與 AWS Educate 課程銜接教材 ◆ 11 個主題實作了解 AWS 雲計算服務 本書於第三章到第十三章共規劃 11 個主題實作,透過實作過程掌握 AWS 初階全貌、觀察 AWS 內涵知識。主題涵蓋網站建構、Elastic IP、儲存範例-S3、資訊安全範例-IAM、PaaS 範例-使用 Elastic Beanstalk、Relational DataBase 服務範例-使用 MySQL、Non-Relational DataBase 服務範例-DynamoDB、serverless 架構範例-使用 Lambda、Content Delivery Network 範例-CloudFront、AI 人臉辨識範例-使用 Rekognition、成本分析及帳單管理。 ◆ AWS資源釋放 雲計算的按使用付費(pay as you go)固然有其優勢,然而若資源不用時卻不懂得釋放,真的花了冤枉錢。所以本書特別在附錄針對這 11 個主題實作完成後,該如何釋放使用的資源,提供詳盡步驟,希望讀者能注意。
優惠價: 8 440
Firebase開發實務(電子書)
出版日:2018/08/23 作者:Houssem Yahiaoui  出版社:碁峯資訊股份有限公司  裝訂:電子書
用Firebase建立即時web與行動app的70份食譜 你會不會在想到或聽到後端技術、身分驗證或部署等麻煩的工作時覺得力不從心?Firebase可以改變你的開發方式,讓app成為雲端的一級公民。本書用各種食譜來提供解決方案,協助你瞭解Firebase的功能,讓你在既有的網路與行動app中實作它們。 本書會先建立第一個Firebase app,並將它的服務整合到各種平台與環境,包括行動與網路app。接下來會探討Realtime Database與Firebase Storage,它們可讓你的使用者在各種裝備上輕鬆地存取資料。你會在閱讀各個章節的同時慢慢建立app的各個部分,包括以Firebase Rules保護資料,以及用OAuth驗證使用者。 本書也會探討各種現代的app開發技術,例如用Firebase Cloud Functions建立無伺服器加構,以及用Service工作來將傳統的app變成漸進增強式app。最後,你會知道如何建立跨平台行動app,整合Firebase與原生平台,以及瞭解如何使用AdMob來用Android和iOS行動app創造盈收。 你將學會: ‧使用Firebase的各種身分驗證系統 ‧使用Firebase存儲服務來整合簡便、安全的檔案承載 ‧使用Firebase Cloud Functions讓app成為無伺服器架構 ‧使用強大的Firebase Admin SDK來管理權限 ‧在跨平台的NativeScript app內使用Firebase ‧修改、架構、儲存與提供Realtime Database裡面的資料 ‧熟悉新增的Cloud Firestore,它是可供網路與行動app使用的可縮放資料庫
優惠價: 1 450
《云龙白曲残本》文字整理与研究(電子書)
70 折
出版日:2017/12/01 作者:韦韧  出版社:社会科学文献出版社  裝訂:電子書
方块白文是古代白族在长期使用汉语文的过程中,仿照汉字创制的一种民族文字,是一种既借用汉字又自造拼合字的意音文字。本书以目前已释读方块白文文献中自造拼合字数量最多的《云龙白曲残本》为基本研究材料,采用“结构-功能”分析法和现代系统论,利用Oracle Database数据库,运用语料库语言学知识,对研究材料《云龙白曲残本》进行数字化处理,并构建方块白文数据库系统,详细描写了方块白文的文字属性,细致分析、考释了《云龙白曲残本》中记录的每一个方块白文。
優惠價: 7 588
Scientific Feng Shui for the Built Environment:Theories and Applications(Enhanced New Edition)(電子書)
70 折
出版日:2015/03/01 作者:Michael Y. MAK; Albert T. SO  出版社:CityUniversityofHongKongPress  裝訂:電子書
Modern architecture has become increasingly concerned about the integration and harmony between the natural and built environments. Terms like environmental protection and management, energy conservation, renewable energy, sustainability and ecology have been pouring into our ears on a daily basis. In fact, all these concepts are not new from an ancient Chinese point of view; Feng Shui or more academically, Kan Yu, is exactly the traditional Chinese wisdom aimed at creating harmony between the environment, buildings and people. Feng Shui is the philosophy which has influenced traditional building design in China for thousands of years. Based on Scientific Feng Shui for the Built Environment: Fundamentals and Case Studies published in 2011, this enhanced new edition has further taken into account the enhancements and new inputs in theories and applications. Emphasis is placed on two themes, sustainability and science. New case studies regarding sustainable design as viewed from a Feng
優惠價: 7 669
A Complete Guide to Feng Shui(電子書)
出版日:2012/01/01 作者:Peter So  出版社:圓方出版社(香港)有限公司  裝訂:電子書
Renowned astrologist master Peter So invented his very own So Clan Feng Shui. Unlike any predecessor, he champions the re-interpretation of ancient wisdom with modern applications, earning recognition among countless clients. In this book, Master So handpicked the most popular subject matters and the most practical Feng Shui applications for his readers, such as how to choose and decorate a house and ways to ward off mishaps in an office. - Feng Shui implications of “missing corners,” floor number of a flat - Do’s and don’ts for decorating main entrance, living room, bedroom, kitchen, washrooms and offices - Feng Shui setups for boosting love luck, dissipating unwanted love luck, blocking leakage of wealth, notching up income and bringing in more people - Ways to overcome or dissipate negative energies from indoor or outdoor sources; elaborate explanations on every Feng Shui tool - Highlights include Feng Shui setups for keeping your job, finding a new job, getting a salary raise and
優惠價: 1 272
Information Systems in Developing Countries:Theory and Practice(電子書)
70 折
出版日:2005/01/01 出版社:CityUniversityofHongKongPress  裝訂:電子書
The digital divide and the inequalities of the availability and deployment of Information and Communication Technologies (ICTs) between developed and developing countries have long been a source of concern. Global institutions such as the United Nations, the International Telecommunications Union (ITU) and the World Bank, as well as regional and national level agencies, have set up task forces to investigate how ICTs can be enacted most effectively in developing countries. How this shared vision should be put into practice is a complex undertaking, but it is already taking place. In this volume, we go beyond the theoretical, the polemical and the philosophical to consider practical issues as they are encountered by stakeholders in the developing country context. 15 author teams explore key issues organized into four sections: (1) Theoretical Background and Culture; (2) Telecentres; (3) Applications; and (4) Key Concepts with Country Specific Studies. Examples of these applications are
優惠價: 7 336
網頁程式設計ASP.NET MVC 5.x範例完美演繹(適用Visual C# 2022/2019)(電子書)
出版日:2022/05/01 作者:聖殿祭司奚江華  出版社:碁峯資訊股份有限公司  裝訂:電子書
知名技術部落格「DotNet開發聖殿」以多年程式開發經驗,將業界的專業開發技巧融入於書中。 為MVC新手設計的絕佳教材,從精闢原理解說開始,再導引到實務範例。內容注重MVC範例展示,培養實作MVC程式的能力,而非讀完MVC理論,卻不知如何下手。或者您曾學過MVC或研讀過其他書籍,在技術與觀念仍無法領略MVC精髓,希望重奠根基,重理大腦完整思路,那麼這本書正可滿足您的需求。 精選內容,讓您Do Less, Get More,短時間內培養出即戰力,本書內容有: * Visual Studio 2022工具安裝、MVC開發環境建立與程式部署 * 介紹MVC架構如何三分天下,精解Model、View與Controller三者職責與運作 * View / HTML Helpers / Bundle & Minification / Layout功能大解析 * 全面掌握Razor語法,提升View頁面的智慧與判斷力 * 用開源Chart.js及JSON製作HTML5互動式商業統計圖表 * 以jQuery Ajax / Web API 2.0 / JSON三劍客建立輕量級高效能網站 * 以真實汽車銷售網站演示Routing路由大法,認識這位引導網站人流的大管家 * Entity Framework的Database First / Model First / Code First完全制霸 * 用單元測試提升MVC程式之品質 * 將MVC應用程式部署至Microsoft Azure雲端平台 * 將MVC延伸到ASP.NET Core,讓您掌握最新前沿技術的應用
優惠價: 1 660
国外英语语言文学研究前沿(2018)(電子書)
80 折
出版日:2021/06/01 作者:张旭春  出版社:北京大学出版社有限公司  裝訂:電子書
本書以述評形式介紹國外英語語言文學類重點學術刊物2018年度在英美文學研究、比較文學研究、文藝理論研究、認知語言學研究、翻譯學研究以及二語習得等方面的最新學術研究動態與研究成果。述評文章均選自相關領域期刊, 如Journal of Linguistics, Cognitive Linguistics, Studies of Second Language Acquisition, Language Learning, Language Testing, Comparative Literature, Boundary-2, New Literary History, American Literature, ELH, Target, Translation and Literature等。 重在述評,務求及時、準確、全面地把握國外研究界在上述各領域的最新研究動態,以期為國內英語學界搭建一座與當代國外英語語言文學研究前沿接軌的學術橋樑。特色在於以述評為重點,力求通過述評及時、準確、全面把握2018年度國外英語語言文學學界在英美文學、比較文學、文藝理論、認知語言學、翻譯學和二語習得等方面發表的最新研究成果。因此,本書將是國內英語學界的填補空白之作。
優惠價: 8 272
Guide for Design, Installation, and Assessment of Post-installed Reinforcements(電子書)
70 折
出版日:2020/12/01 作者:Ray K. L. Su; Daniel T. W. Looi; Yanlong Zhang  出版社:香港大學出版社  裝訂:電子書
Guide for Design, Installation, and Assessment of Post-installed Reinforcements sets out the installation, design, and assessment guidelines for post-installed reinforcements and fills a much-needed gap in the literature. The technology of post-installed reinforcement is growing increasingly important since reinforcing bars are being used frequently in horizontal, vertical, and overhead applications on the rehabilitation and strengthening of existing structures. Post-installed reinforcements are also used in specific situations in new construction to simplify construction procedures and provide flexibility in design and construction. This book has its main focus on Hong Kong but sets a standard that could be followed both in the Mainland and beyond.
優惠價: 7 784
Advances in Quantitative Analysis of Finance and Accounting (New Series) Vol. 17(電子書)
70 折
出版日:2020/01/01 出版社:CenterforPBBEFR&AinoscoPress  裝訂:電子書
Advances in Quantitative Analysis of Finance and Accounting (New Series) is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting as well as applications of quantitative methods to problems in financial management, financial accounting, and business management. The objective is to promote interaction between academic research in finance and accounting and applied research in the financial community and the accounting profession.
優惠價: 7 2240
Father Leadership:An Influential Biblical Style of Christian Leadership(電子書)
70 折
出版日:2019/09/01 作者:Thomas C.M. Chin  出版社:马来西亚浸信会神学院  裝訂:電子書
目錄 PREFACE INTRODUCTION SECTION A: BIBLICAL INSIGHTS OF FATHER LEADERSHIP 1. God as Father in the Old Testament 2. Father Leadership in the Trinity 3. The Father Leadership of Jesus 4. The Apost1e Paul as a Father Leader 5. The Father Heart of God SECTION B: CHARACTERISTICS OF FATHER LEADERSHIP 6. Relationship and Performance 7. The Care of Fathers 8. Giving of Corrections 9. The Glory of Fathers 10. Giving Sacrifices 11. The Father as Shepherd 12. A Father Figure 13. A Man of Influence SECTION C: APPLICATIONS OF FATHER LEADERSHIP IN THE CHURCH 14. Introducing Father Leadership to a Church 15. Testimonies APPENDIX BIBLIOGRAPHY
優惠價: 7 123
Advances in Quantitative Analysis of Finance and Accounting (New Series) Vol.16(電子書)
70 折
出版日:2018/01/01 出版社:CenterforPBBEFR&AinoscoPress  裝訂:電子書
Advances in Quantitative Analysis of Finance and Accounting (New Series) is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting as well as applications of quantitative methods to problems in financial management, financial accounting, and business management. The objective is to promote interaction between academic research in finance and accounting and applied research in the financial community and the accounting profession.
優惠價: 7 2240
SQL Server與R開發實戰講堂(電子書)
出版日:2017/09/27 作者:楊志強  出版社:碁峯資訊股份有限公司  裝訂:電子書
本書以企業現場常見的情境為例進行解說,幫助您快速解決SQL開發上的疑難雜症,學到資料庫與大數據整合的概念,進而開發出企業級的應用系統。 本書精采內容包括: .在4秒內將十年的微軟股價載入到資料庫 .報表服務整合SQL Server R語言 .直接輸出SQL Server R繪製圖片 .使用SQL Server R建立預測模型 .使用SQL Server R rxDTree演算法產生互動式決策樹 .透過SQL Server R與Database Mail遞送數據與圖表 .使用SQL Server R的資料採礦進行決策分析 .整合Power BI與SQL Server R服務呈現數據與圖形 .SQL Server直接產生XML與JSON資料格式 .不為人知的OPENQUERY秘密功能大公開 .如何在1秒內匯入40萬筆資料列 .利用簡單T-SQL作為網路爬蟲
優惠價: 1 680
Advances in Quantitative Analysis of Finance and Accounting (New Series) Vol.15(電子書)
70 折
出版日:2017/01/01 出版社:CenterforPBBEFR&AiritiPress  裝訂:電子書
Advances in Quantitative Analysis of Finance and Accounting (New Series) is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting as well as applications of quantitative methods to problems in financial management, financial accounting, and business management. The objective is to promote interaction between academic research in finance and accounting and applied research in the financial community and the accounting profession.
優惠價: 7 2240
Advances in Quantitative Analysis of Finance and Accounting (New Series) Vol.14(電子書)
70 折
出版日:2016/01/01 出版社:CenterforPBBEFR&AiritiPress  裝訂:電子書
Advances in Quantitative Analysis of Finance and Accounting (New Series) is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting as well as applications of quantitative methods to problems in financial management, financial accounting, and business management. The objective is to promote interaction between academic research in finance and accounting and applied research in the financial community and the accounting profession.
優惠價: 7 2240
Applied Molecular Biology(電子書)
70 折
出版日:2015/05/01 作者:Chao-Hung Lee  出版社:AiritiPress  裝訂:電子書
Even though molecular biology has long been a basic tool in biomedical research, scientists still face the question of why certain molecular biology methods are used for certain experiments. To unlock the mystery, one must first understand the principles behind the methods. Unfortunately, very few molecular biology books have successfully provided satisfactory explanations. This book intends to fill this void by offering topics ranging from basic knowledge to the current state of the art in applied molecular biology. The principles and applications related to each technique included in the text are all described in full detail.
優惠價: 7 1120
Advances in Quantitative Analysis of Finance and Accounting (New Series) Vol.13(電子書)
70 折
出版日:2015/01/01 出版社:CenterforPBBEFR&AiritiPress  裝訂:電子書
Advances in Quantitative Analysis of Finance and Accounting (New Series) is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting as well as applications of quantitative methods to problems in financial management, financial accounting, and business management. The objective is to promote interaction between academic research in finance and accounting and applied research in the financial community and the accounting profession.
優惠價: 7 2240
Advances in Quantitative Analysis of Finance and Accounting (New Series) Vol.12(電子書)
70 折
出版日:2014/01/01 出版社:CenterforPBBEFR&AiritiPress  裝訂:電子書
Advances in Quantitative Analysis of Finance and Accounting (New Series) is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting as well as applications of quantitative methods to problems in financial management, financial accounting, and business management. The objective is to promote interaction between academic research in finance and accounting and applied research in the financial community and the accounting profession.
優惠價: 7 2240
Advances in Quantitative Analysis of Finance and Accounting (New Series,2013) Vol.11(電子書)
70 折
出版日:2013/12/01 出版社:CenterforPBBEFR&AiritiPress  裝訂:電子書
Advances in Quantitative Analysis of Finance and Accounting (New Series) is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting as well as applications of quantitative methods to problems in financial management, financial accounting, and business management. The objective is to promote interaction between academic research in finance and accounting and applied research in the financial community and the accounting profession.
優惠價: 7 2240
Advances in Quantitative Analysis of Finance and Accounting (New Series,2012) Vol.10(電子書)
70 折
出版日:2012/12/01 出版社:CenterforPBBEFR&AiritiPress  裝訂:電子書
Advances in Quantitative Analysis of Finance and Accounting (New Series) is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting as well as applications of quantitative methods to problems in financial management, financial accounting, and business management. The objective is to promote interaction between academic research in finance and accounting and applied research in the financial community and the accounting profession.
優惠價: 7 2240
Advances in Quantitative Analysis of Finance and Accounting (New Series,2011) Vol.9(電子書)
70 折
出版日:2011/10/01 出版社:CenterforPBBEFR&AiritiPress  裝訂:電子書
Advances in Quantitative Analysis of Finance and Accounting (New Series) is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting as well as applications of quantitative methods to problems in financial management, financial accounting, and business management. The objective is to promote interaction between academic research in finance and accounting and applied research in the financial community and the accounting profession.
優惠價: 7 2240
Advances in Quantitative Analysis of Finance and Accounting(電子書)
70 折
出版日:2009/06/20 作者:Cheng F. Lee; Alice C. Lee  出版社:CenterforPBBEFR&AiritiPress  裝訂:電子書
Advances in Quantitative Analysis of Finance and Accounting (New Series) is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting as well as applications of quantitative methods to problems in financial management, financial accounting, and business management. The objective is to promote interaction between academic research in finance and accounting and applied research in the financial community and the accounting profession. The papers in this volume cover a wide range of topics including corporate finance and debt management, earnings management, equity market, auditing, option pricing theory, and interest rate theory. In this volume there are eleven chapters, five of them are corporate finance and debt management: 1. Liquidity and Adverse Selection: Evidence from the Five-or-Fewer Rule Change; 2. Changing Busin
優惠價: 7 2240
Applied Molecular Biology(電子書)
70 折
出版日:2009/06/18 作者:Chao-Hung Lee  出版社:華藝學術出版社(AiritiPressInc.)  裝訂:電子書
Even though molecular biology has long been a basic tool in biomedical research, scientists still face the question of why certain molecular biology methods are used for certain experiments. To unlock the mystery, one must first understand the principles behind the methods. Unfortunately, very few molecular biology books have successfully provided satisfactory explanations. This book intends to fill this void by offering topics ranging from basic knowledge to the current state of the art in applied molecular biology. The principles and applications related to each technique included in the text are all described in full detail.
優惠價: 7 840
Advances in Financial Planning and Forecasting(電子書)
70 折
出版日:2008/12/01 作者:Cheng F. Lee; Alice C. Lee  出版社:CenterforPBBEFR&AiritiPress  裝訂:電子書
Advances in Quantitative Analysis of Finance and Accounting (New Series) is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting as well as applications of quantitative methods to problems in financial management, financial accounting, and business management. The objective is to promote interaction between academic research in finance and accounting and applied research in the financial community and the accounting profession. The papers in this volume cover a wide range of topics including corporate finance and debt management, earnings management, equity market, auditing, option pricing theory, and interest rate theory. In this volume there are eleven chapters, five of them are corporate finance and debt management: 1. Liquidity and Adverse Selection: Evidence from the Five-or-Fewer Rule Change; 2. Changing Busin
優惠價: 7 2240
Visual C#程式設計經典:邁向Azure雲端、AI影像辨識與OpenAI API服務開發(適用C# 2022/2019/2017)(電子書)
出版日:2024/02/21 作者:蔡文龍; 何嘉益; 張志成; 張力元; 歐志信  出版社:碁峯資訊股份有限公司  裝訂:電子書
由微軟MVP、MCSD認證專家與大學教師共同編著,是一本適合大專院校教學,以及MTA、MCSD認證課程的先修教材。內容豐富從基礎到進階,從地端到雲端,進而邁向AI影像辨識與OpenAI API開發,範例解說詳細,讓初學者學習完全無障礙。 ■ C#物件導向程式設計篇 以深入淺出方式讓初學者具有物件導向的觀念,並以主控台專案介紹C#資料型別、流程控制、陣列與方法(函式)、類別與物件、繼承、多型、介面、檔案存取、例外處理…等,進而領會出物件導向程式設計的要領。 ■ 視窗應用程式設計篇 介紹視窗程式開發,例如清單與容器、對話方塊、鍵盤與滑鼠事件、功能表與工具列、多表單與MDI 多表單的應用,使初學者具備建構豐富的視窗應用程式。 ■ 資料庫程式設計篇 介紹ADO.NET資料庫存取、交易處理、預存程序等議題。同時介紹 LINQ 和 Entity Framework存取陣列、集合物件、DataSet、SQL 資料庫等資料來源。 ■ 網路應用程式與跨平台行動裝置網站設計篇 介紹 ASP.NET MVC Web應用程式開發,讓初學者理解MVC的開發方式,並透過jQuery Mobile整合ASP.NET MVC建置跨平台書籍管理系統與書籍查詢行動網站。 ■ Azure雲端服務、影像辨識與OpenAI API應用篇 介紹Microsoft Azure雲端運算平台、OpenAI API與C#整合,透過App Services部署雲端網站、建置Azure SQL Database雲端資料庫,使用Azure認知服務分析影像資訊與臉部偵測,以及利用OpenAI API開發ChatGPT聊天機器人與AI繪圖程式,進而建置智慧化的商用應用程程式。
優惠價: 1 750
New Challenges in Tertiary Foreign Language Teaching:Surviving and Thriving in Testing Times(電子書)
70 折
出版日:2021/05/01 出版社:輔仁大學出版社  裝訂:電子書
本書集結六篇論文(第一、三、四、六篇德文,第二篇西班牙文,第五篇義大利文),本書為因應時代變遷下的教育環境及學生職涯挑戰,在教學方法上所提出新的論述及建構。 This book contains essays by various teachers from different universities and departments with the aim of presenting modern teaching methods for the changed learning and study conditions on the basis of theoretical preliminary considerations. Language teachers at Taiwanese universities often encounter similar difficulties in designing lessons: students’ increasing frustration and lack of motivation. Many students experience a high level of frustration and demotivation; they cannot find future prospects in language studies. Confronted with reality of time-consuming internships, part-time jobs and life, many students become painfully aware that a linguistic degree won’t prepare them for later work or provides career opportunities. In addition, they realize their low language skills and life experiences. Aware of that problem, the language departments have to find new teaching methods and create curricula which
優惠價: 7 175
用數字做決策的思考術:從選擇伴侶到解讀財報,會跑Excel,也要學會用數據分析做更好的決定(電子書)
出版日:2018/07/31 作者:GLOBIS商學院  出版社:經濟新潮社  裝訂:電子書
數字力=和數字打交道的能力 從加減乘除到迴歸分析, 即使討厭數字的人, 也能輕鬆學會分析和比較的訣竅。 正確解讀數字,做好數據分析, 進而解決問題、做出決策。 人們常以「數字會說話」形容數字的重要,數字不僅是衡量事物的基準,也是一種溝通的「語言」。就像是語言會影響一個人的思考模式一樣,數字這種「語言」,也會影響我們的思考方式,像是分析數字時,我們用什麼比較基準來解讀,或是如何決定用什麼數字來比較。 然而,許多人害怕數字、討厭數字,導致無法正確解讀數字,甚至落入數字的圈套,輕則誤入陷阱,重則受騙上當。 作者日本GLOBIS商學院和鈴木健一(Kenichi SUZUKI)在書中指出,數字就像學習外語一樣,只要抓到竅門就能上手。書中以引用許多實際故事,帶領我們如何正確分析、比較和解讀數字,並且穿插常見的商用圖表,詳細解說如何將數字和圖表「翻譯」為有意義的資訊,導出正確的數據分析,做出更好的決策。 本書分為兩部分,第一部分說明「分析的觀念」,包括影響度、差距、趨勢、異質性和模式,並且說明選擇理想伴侶的戀愛方程式、從數據解讀超商等真實故事。第二部分拆解「比較的技術」,像是「要拿什麼跟什麼比較?」或是如何以圖表驗證「富豪會長壽」「幸福就會長壽」等假說(hypothesis)。 這是一本思考如何用數字做決策的故事集,也是職場工作者培養數字力必備的入門書,更是磨練假說思考、邏輯思考和圖表思考的案頭書。 【本書重點】 ►什麼是分析? ˙愛,值多少錢? ˙分析的本質在於「比較」 ˙戀愛方程式 ˙少即是多?人生不要比較會更好? ►要拿什麼跟什麼比較? ˙什麼是適當的比較? ˙挑戰者號太空梭事故 ˙轟炸機要如何強化? ˙A/B測試(A/B testing) ►分析與假說思考 ˙假說思考的工作進行方式 ˙假說思考的步驟 ˙管理顧問的假說思考 ˙什麼是「可行」的假說? ˙建構假說的能力:假說該怎麼產生? ˙演繹法與歸納法 ►數據蒐集的觀念 ˙數據蒐集的目的 ˙釐清缺少什麼數據 ˙蒐集既有的數據 ˙蒐集不存在的數據 ►比較的基準 ˙影響度 ˙差距 ˙趨勢 ˙異質性 ˙模式 ►活用圖表比較 ˙肉眼是最佳的分析工具 ˙圖表會說話 ˙製作圖表的三個步驟 ˙藉由分析發揮力量的圖表 ˙幾何平均
優惠價: 1 360
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