Behavior

Hitt's engaging book will help managers understand the linkage between managing behavior effectively and the organisation's ability to formulate and implement its strategy. It emphasises the relations

不論所要拓展的職業是商業、政府、教育或大眾服務領域，重要的是，個人已經準備好要在受不確定性所挑戰、被持續變遷所束縛，以及受高科技力量影響的組織中工作。學生不僅能夠利用他們的才幹塑造社會機構的貢獻，也能根本的改變全球所有人的生活。本書的目的是幫助今日的學生成為明日組織的領導人。

◎經典潮流並蓄 掌握核心議題 本書除涵蓋消費者行為學基本主題外，更進一步以專節篇幅詳細介紹饒富特殊消費意涵之消費者行為，如贈禮、收藏、綠色消費等。而因應網際網路時代的變化，更另闢專章介紹自媒體趨勢下的新消費者行為，例如擬社會互動、網紅類型和影響力，及網路口碑傳播等，皆是與讀者切身相關的新型消費脈動。◎三大獨家專欄 對接市場動向 「消費新動向」：提供時下引起消費者共鳴的新興消費議題；「消費新鮮事」：網羅和消費者息息相關的新消費新聞；「產業新視角」：結合理論，提出行銷實務面的重點。◎雙效複習導引 深植實戰實力 章末以簡單扼要之「觀念回顧」強化重要概念；以「應用討論」提供知識延伸與行銷面應用，提升讀者實務問題之分析及解決能力。◎核心論述精確 思維轉化敏捷 本書深入消費者行為各層次的核心概念，以言簡意賅的方式解說，引領讀者進入消費者行為學的領域。各章架構清晰，重要概念皆輔以實例、專欄與圖表說明，更能提引讀者閱讀與學習興趣。

Macroeconomics offers a modern and comprehensive introduction to the tools and methods that define contemporary graduate training in the field. Written for first-year PhD students and advanced MA/MS students, the book provides a rigorous yet accessible foundation in dynamic optimization, recursive methods, competitive equilibrium, stochastic modelling, and welfare analysis. It emphasizes clarity and intuition, guiding readers through the logic of intertemporal decision-making that underlies modern macro theory. A key feature of the text is its explicit connection to data. Throughout the book, theory is used to interpret empirical patterns, illustrating how macroeconomic models help us understand real-world behavior and policy-relevant facts. Quantitative and computational tools are integrated throughout to show how models are taken to the data. The book develops frameworks with heterogeneity and frictions, including incomplete markets, borrowing constraints, labor-market search frictio

The first major work of Yoruba mythology retells hundreds of traditional tales from West Africa, Cuba, and Brazil. Beautifully illustrated throughout. Yoruba mythology is sacred to the traditional Yoruba religion and culture of the Yoruba people of West Africa found primarily in Nigeria, B幯in Republic, and Togo. It is a community of more than 100 million practitioners, who can be found on every continent. An oral tradition, many of the stories revolve around Olodumare, a Supreme Being, and the source of all creation and a number of divinities, or Orisa, who control the elements of nature, events, and human behavior including Obatala (creation), Oduduwa (the warrior), Sango (lightning, fire, dance, and drumming), Oya (wind, storms, and thunder), Esu (chaos and trickery), Yamoja (motherhood and protection), and Iku (death), to name just a few. Yoruba Mythology is the first-ever full-scale collection of more than 300 myths of this ancient, profound, and beautiful storytelling tradition. A

This is an Open Access Book. In this landmark new work, the major authorities in the field from around the world present a wealth of research data, coverage of regulatory issues, and thinking about the effects of man-made noise on marine mammals, turtles, amphibians, fishes, and invertebrates. The various themes of the book were chosen to cover the wide range of basic and cutting edge information on this topic. They include the hearing abilities of aquatic animals; communication by means of underwater sound; the description of aquatic soundscapes; different sound sources and their characteristics; the effects of sound on behavior; and assessing, mitigating, and monitoring the effects of aquatic noise. Emphasis is on the cross-fertilization of ideas and findings across species and noise sources. With over 150 contributions from leading researchers, the sources of underwater sound and their effects are discussed in detail.

我們花了這麼多力氣在知識轉譯和教育推廣，為何人們的行為還是沒改變？若知識、勸說與善意並不足以讓人友善環境，能不能換個方向，從改變身邊的技術開始？《設計永續》就從這個轉向開始。如果技術不只是供人使用的工具，也會反過來塑造人的行動，問題很快就不再只是「如何讓人更環保？」作者洪靖以「行為嚮導技術」作為思索技術干預的起點，展開一連串直指根本的追問：技術介入是否侵犯自由？我們所說的自由預設了什麼樣的人？技術會不會本來就是政治的一部分？循著這些追問，本書從環境危機與行為改變出發，一路走向設計方案、人類圖像、民主政治，甚至重新檢視原本用來判斷「技術介入是否正當」的標準。本書藉由穿越技術哲學與STS、行為心理學、環境教育與設計，乃至政治理論的領域界線，將各自的觀點與方法融進一條由問題驅動的論證鏈中，並重新組構彼此的位置和功能。它並非以西方理論解釋東方經驗，也不是讓本土案例回過頭來補充既有理論，更非從東方的位置反省西方。反之，它直接進入西方思想內部，透過內在批判與理論重構，追問現代社會與思想中那些被視為理所當然的基本前提，逐步發展出一套新的思考框架與實作路徑，為重新安排人類與技術如何共同生活打開更多可能。