Doing

Debates about "natural food" have long stood in for broader confrontations about science, health, and power. These persistent tensions in American society can be illuminated by exploring the origins of a beloved consumer product: breakfast cereal. Shredded Wheat, Corn Flakes, and Grape-Nuts emerged in the 1890s with eye-catching packaging that promised clean, healthy, and natural contents. Producers of these and other early packaged foods developed marketing campaigns that reframed industrial food as the key to reforming capitalism's excesses. In so doing, cereal manufacturers became some of the world's largest food processors and, at the same time, among the nation's most prominent nature writers, health authorities, and social reformers. Fresh from the Factory shows that American consumption habits and beliefs about nature developed together. Cereal manufacturers gained influence by appealing to a widespread desire among a largely female consumer base for cleanliness, purity, and sim

【本書內容簡介】： 反向操作（reverse operation） 「反向操作」（逆勢操作）是一種利用群眾心理的過度反應的交易策略。反向操作的核心概念是在市場普遍看漲、氣氛狂熱時賣出或「放空」，或在市場普遍看跌、恐慌拋售時買進或「做多」。「反向操作」是立基於市場極端情況下──通常會出現修正的邏輯，操盤者企圖在物極必反時捕捉獲利機會。 「反向操作」的英文會依據情境使用不同詞彙。在日常事務中，最常見的說法是 reverse operation 或 reverse move。若是金融或策略行為，則常使用 reverse strategy、contrary move 或 doing the opposite。 【本書核心理念】發財與被愛： ‧"Success is not final, failure is not fatal: it is the courage to continue that counts." 「成功不是終點，失敗也不是致命的：最重要的是繼續下去的勇氣。」～～～～溫斯頓.丘吉爾（Winston Churchill） ‧"I have not failed. I've just found 10,000 ways that won't work." 「我沒有失敗，我只是找出了一萬種行不通的方法。」～～～～ 托馬斯.愛迪生（Thomas Edison） ‧"In order to succeed, your desire for success should be greater than your fear of failure." 「為了成功，你對成功的渴望必須大過對失敗的恐懼。」～～～～ 比爾.寇司比（Bill Cosby） ‧You are everything when you are with me, and everything is you when you are not. 「跟你在一起時，你是一切；你不在時，一切是你！」 ‧If I could rearrange the alphabet, I’d put y and I together. 「如果我能重新來排列字母，我要把y（你）跟I（我）在一起。」 ‧Love is not a matter of counting the days. It’s making the