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Business Ethics ─ A Contemporary Approach
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出版日:2014/12/31 作者:Gael McDonald  出版社:Cambridge Univ Pr  裝訂:平裝
Business Ethics introduces students to ethical issues and decision-making in a variety of contemporary contexts. It develops an awareness of the many ways in which ethical considerations can manifest in commercial domains, thereby helping prepare students for their professional careers. Business Ethics shows how theory works in practice. It includes hundreds of real-world examples that will help engage students. Examples draw on recent and emerging concerns, such as the moral implications of social media and the enforcement of codes of behaviour within industries. The book also addresses corporate social responsibility, stakeholder management and sustainability, reflecting the broad scope of business ethics today. Comprehensive online resources are available at www.cambridge.edu.au/academic/businessethics. Student resources include additional review questions and case studies, with answer guides, to help students reinforce learning and prepare for assessment tasks. Instructor resources
優惠價: 9 3217
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EXECUTIVE COMPENSATION
90 折
出版日:2014/12/10 作者:Gary Giroux  出版社:Cengage Learning  裝訂:平裝
The chief executive officer (CEO) of a corporation and her executive team are responsible for the management of the business and its continued financial success. This team is almost always highly comp
優惠價: 9 2428
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Handbook of Critical Incidents and Essential Topics in Pediatric Anesthesiology
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出版日:2014/11/30 作者:David A. Young  出版社:Cambridge Univ Pr  裝訂:平裝
This practical handbook is the first resource written by practicing pediatric anesthesiologists that provides the reader with a bedside reference for managing critical incidents and for effectively mastering the key topics within pediatric anesthesiology. The first main section of the book addresses critical incidents related to the anesthetic management of pediatric patients. Listed in alphabetical order to allow rapid retrieval by the reader, each Critical Incident follows a concise, standardized format, covering presentation, risk factors, differential diagnosis, pathophysiology, management, and prevention. The second section consists of nearly 100 Essential Topics. Bullet points, key phrases and tables provide a focused and efficient review format. Written and edited by experts from top children's hospitals, this is an essential resource for residents and fellows seeking to master the key topics, as well as a valuable quick-reference handbook for more experienced anesthesiologists
優惠價: 9 3334
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出版日:2014/11/15 作者:Cleo Condoravdi (EDT); Annie Zaenen (EDT); Valeria De Paiva (EDT)  出版社:Univ of Chicago Pr  裝訂:平裝
Linguistic Issues in Language Technology (LiLT) is an open-access journal that focuses on the relationships between linguistic insights and language technology. In conjunction with machine learning an
定價:1650 元
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The Entrepreneurial Arch ― A Strategic Framework for Discovering, Developing and Renewing Firms
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出版日:2014/10/31 作者:Timothy L. Faley  出版社:Cambridge Univ Pr  裝訂:精裝
As the number of universities offering entrepreneurial programs continues to increase, there is a growing need for a suitable framework for the teaching of entrepreneurship beyond the operational side of the business and the preparation of a business plan. This book offers a fresh approach to entrepreneurship by teaching readers how to discover and create a new firm, or grow an existing one, starting from a firm's or team's capabilities. The core methodology is based on the 'entrepreneurial arch' which provides a more holistic view of entrepreneurship by dividing the business development process into six distinct segments. An important feature of this model is the inclusion of learning units focusing on opportunity identification, business design and risk reduction before the business planning stage is attempted. Illustrated with various real-world examples, this structured and concise book will appeal to students, as well as to practitioners looking to develop their entrepreneurial sk
優惠價: 9 3509
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The Entrepreneurial Arch ─ A Strategic Framework for Discovering, Developing and Renewing Firms
滿額折
出版日:2014/10/31 作者:Timothy L. Faley  出版社:Cambridge Univ Pr  裝訂:平裝
As the number of universities offering entrepreneurial programs continues to increase, there is a growing need for a suitable framework for the teaching of entrepreneurship beyond the operational side of the business and the preparation of a business plan. This book offers a fresh approach to entrepreneurship by teaching readers how to discover and create a new firm, or grow an existing one, starting from a firm's or team's capabilities. The core methodology is based on the 'entrepreneurial arch' which provides a more holistic view of entrepreneurship by dividing the business development process into six distinct segments. An important feature of this model is the inclusion of learning units focusing on opportunity identification, business design and risk reduction before the business planning stage is attempted. Illustrated with various real-world examples, this structured and concise book will appeal to students, as well as to practitioners looking to develop their entrepreneurial sk
優惠價: 9 1579
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An Introduction to Sparse Stochastic Processes
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出版日:2014/10/31 作者:Michael Unser  出版社:Cambridge Univ Pr  裝訂:精裝
Providing a novel approach to sparsity, this comprehensive book presents the theory of stochastic processes that are ruled by linear stochastic differential equations, and that admit a parsimonious representation in a matched wavelet-like basis. Two key themes are the statistical property of infinite divisibility, which leads to two distinct types of behaviour - Gaussian and sparse - and the structural link between linear stochastic processes and spline functions, which is exploited to simplify the mathematical analysis. The core of the book is devoted to investigating sparse processes, including a complete description of their transform-domain statistics. The final part develops practical signal-processing algorithms that are based on these models, with special emphasis on biomedical image reconstruction. This is an ideal reference for graduate students and researchers with an interest in signal/image processing, compressed sensing, approximation theory, machine learning, or statistic
優惠價: 9 2164
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出版日:2014/09/30 作者:James C. Kaufman  出版社:Cambridge Univ Pr  裝訂:精裝
Are creative people more likely to be mentally ill? This basic question has been debated for thousands of years, with the 'mad genius' concept advanced by such luminaries as Aristotle. There are many studies that argue the answer is 'yes', and several prominent scholars who argue strongly for a connection. There are also those who argue equally strongly that the core studies and scholarship underlying the mad genius myth are fundamentally flawed. This book re-examines the common view that a high level of individual creativity often correlates with a heightened risk of mental illness. It reverses conventional wisdom that links creativity with mental illness, arguing that the two traits are not associated. With contributions from some of the most exciting voices in the fields of psychology, neuroscience, physics, psychiatry, and management, this is a dynamic and cutting-edge volume that will inspire new ideas and studies on this fascinating topic.
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出版日:2014/08/18 作者:John R. Schermerhorn; Daniel G. Bachrach  出版社:John Wiley & Sons Inc  裝訂:精裝
This package includes an unbound, loose leaf copy of ISBN 9781118841518 and a registration code for the WileyPLUS Learning Space course associated with the text. Before you purchase, check with your i
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出版日:2014/07/31 作者:Iram Siraj  出版社:Cambridge Univ Pr  裝訂:精裝
Social class is often seen as an intractable barrier to success, yet a number of children from disadvantaged backgrounds still manage to show resilience and succeed against the odds. This book presents the findings from fifty Child and Family Case Studies (CFCS) conducted with 13-16 year olds. The authors look specifically at the roles that people and experiences - at home, in schools and in the wider community - have played in the learning life-courses of these children; how these factors have affected their achievement; and explanations and meanings given by respondents to the unique characteristics, experiences and events in their lives. Featuring the voices of real parents and children, and backed up by a decade of quantitative data, this is a compelling record that will help readers to understand the complex nature of social disadvantage and the interplay between risk and protective factors in homes and schools that can make for a transformational educational experience.
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Geomorphological Hazards and Disaster Prevention
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出版日:2014/07/10 作者:Irasema Alcántara-Ayala  出版社:Cambridge Univ Pr  裝訂:平裝
Human activities have had a huge impact on the environment and landscape, through industrialisation and land-use change, leading to climate change, deforestation, desertification, land degradation, and air and water pollution. These impacts are strongly linked to the occurrence of geomorphological hazards, such as floods, landslides, snow avalanches, soil erosion, and others. Geomorphological work includes not only the understanding but the mapping and modelling of Earth's surface processes, many of which directly affect human societies. In addition, geomorphologists are becoming increasingly involved with the dimensions of societal problem solving, through vulnerability analysis, hazard and risk assessment and management. The work of geomorphologists is therefore of prime importance for disaster prevention. An international team of geomorphologists have contributed their expertise to this volume, making this a scientifically rigorous work for a wide audience of geomorphologists and ot
優惠價: 9 2573
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Predictive Modeling Applications in Actuarial Science
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出版日:2014/06/30 作者:Edward W. Frees  出版社:Cambridge Univ Pr  裝訂:精裝
Predictive modeling involves the use of data to forecast future events. It relies on capturing relationships between explanatory variables and the predicted variables from past occurrences and exploiting this to predict future outcomes. Forecasting future financial events is a core actuarial skill - actuaries routinely apply predictive-modeling techniques in insurance and other risk-management applications. This book is for actuaries and other financial analysts who are developing their expertise in statistics and wish to become familiar with concrete examples of predictive modeling. The book also addresses the needs of more seasoned practising analysts who would like an overview of advanced statistical topics that are particularly relevant in actuarial practice. Predictive Modeling Applications in Actuarial Science emphasizes lifelong learning by developing tools in an insurance context, providing the relevant actuarial applications, and introducing advanced statistical techniques tha
優惠價: 9 3568
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出版日:2014/05/27 作者:Carla Tyson-howard  出版社:Jones & Bartlett Learning  裝訂:平裝
This comprehensive review of health information serves as a personal tutor and is designed to assist students with navigating through Health Information Management (HIM) coursework and in passing the
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出版日:2014/05/02 作者:Roger Hussey  出版社:Palgrave Macmillan  裝訂:平裝
This book provides a firm grounding in management and financial accounting for MBA students and practising managers. It focuses on the 'why' as well as the 'how to', equipping managers with the tools
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出版日:2014/04/30 作者:Apostolos Ath. Gkoutzinis  出版社:Cambridge Univ Pr  裝訂:精裝
Tender offers, exchange offers and consent solicitations in connection with debt securities are important instruments of corporate restructurings, corporate rescues, recapitalisations and other types of liability management of public and private companies. Although tender offers for shares, stocks and other equity securities are covered by a vast literature on public mergers, takeovers and acquisitions, the literature on liability management transactions for debt securities is scarce. Law and Practice of Liability Management rectifies this by providing a systematic treatise of the law relating to this significant aspect of the global capital market. It guides students and professionals through the complex legal and regulatory requirements applicable to these transactions, the increasing regulatory interest by the world's leading financial regulatory authorities, and recent innovations in the structuring, legal techniques and execution of the relevant transactions in international capit
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出版日:2014/03/14 作者:Craig W Holden  出版社:Pearson College Div  裝訂:平裝
For courses in corporate finance or financial management at the undergraduate and graduate level. Excel Modeling in Investments, Fifth Edition approaches building and estimating models with Mic
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出版日:2014/03/14 作者:Craig W. Holden  出版社:Pearson College Div  裝訂:平裝
For courses in corporate finance or financial management at the undergraduate and graduate level. Excel Modeling in Corporate Finance approaches building and estimating models with MicrosoftR
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出版日:2014/03/07 作者:Yongchuan Tang  出版社:Springer-Verlag New York Inc  裝訂:精裝
Machine learning and data mining are inseparably connected with uncertainty. The observable data for learning is usually imprecise, incomplete or noisy.Uncertainty Modeling for Data Mining: A Label Se
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出版日:2014/02/28 作者:Joseph H. Kahn  出版社:Cambridge Univ Pr  裝訂:平裝
As the global geriatric population continues to grow, an increasing proportion of people reporting to emergency departments are elderly. The work-up of these patients uses more time and resources than that of younger patients, and is complicated by the fact that acute disease often presents more subtly, without the outward manifestations typically seen in younger patients. This volume focuses on the unique pathophysiology of the elderly, presenting guidelines for resuscitation, evaluation and management. The first section discusses general principles including demographics, pharmacology and pain management. The following sections cover high-risk chief presenting complaints and review geriatric emergencies. Finally, topics of particular relevance in the geriatric population are discussed, including functional assessment, end-of-life care, financial considerations and abuse. This book provides a comprehensive, practical framework for community and academic emergency medicine practitioner
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The Business Book: Big Ideas Simply Explained
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出版日:2014/02/17 作者:Inc. Dorling Kindersley  出版社:Dk Pub  裝訂:精裝
Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, The Business Book covers every facet of business management.Big ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, The Business Book is perfect for college students, would-be entrepreneurs, or anyone interested in how business works.The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred key quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics.
優惠價: 79 841
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Analysis of Multivariate and High-Dimensional Data
90 折
出版日:2013/12/31 作者:Inge Koch  出版社:Cambridge Univ Pr  裝訂:精裝
'Big data' poses challenges that require both classical multivariate methods and contemporary techniques from machine learning and engineering. This modern text equips you for the new world - integrating the old and the new, fusing theory and practice and bridging the gap to statistical learning. The theoretical framework includes formal statements that set out clearly the guaranteed 'safe operating zone' for the methods and allow you to assess whether data is in the zone, or near enough. Extensive examples showcase the strengths and limitations of different methods with small classical data, data from medicine, biology, marketing and finance, high-dimensional data from bioinformatics, functional data from proteomics, and simulated data. High-dimension low-sample-size data gets special attention. Several data sets are revisited repeatedly to allow comparison of methods. Generous use of colour, algorithms, Matlab code, and problem sets complete the package. Suitable for master's/graduat
優惠價: 9 3509
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Strong Managers, Strong Owners ─ Corporate Governance and Strategy
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出版日:2013/12/23 作者:Harry Korine  出版社:Cambridge Univ Pr  裝訂:精裝
The family firm preparing generational change, the partnership that welcomes new partners, and the shareholders of a firm that chooses to go public are making decisions that will have an impact on strategy and management. Conversely, a change in strategy such as a move to diversify or a decision to take on more risk in a business can make the firm more attractive to some shareholders and less attractive to others and is therefore not ownership neutral. Opening the black box of agency theory, Korine and Gomez show how management and ownership interact to shape the strategy of the firm. In their view, the critical question to ask is not what is the best strategy, but rather, who is the strategy for? With numerous detailed examples, Strong Managers, Strong Owners is an invaluable resource for company owners, board members and executives, as well as their advisors in strategy and governance.
優惠價: 9 1813
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出版日:2013/11/29 作者:Hiram Ponce Espinosa; Pedro Ponce-cruz; Arturo Molina-gutierrez  出版社:Springer-Verlag New York Inc  裝訂:精裝
This book describes the synthesis and use of biologically-inspired artificial hydrocarbon networks for modeling problems associated with machine learning, offers a novel algorithm for exploiting them
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Wealth Exposed: Insurance Planning For High Net Worth Individuals And Their Advisors
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出版日:2013/11/27 作者:Flood  出版社:John Wiley & Sons Inc  裝訂:精裝
Wealth Exposed provides insight on the personal risk management and insurance planning issues faced by high net worth individuals, the segment with one of the fastest growth areas and consumer need in
優惠價: 9 2052
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出版日:2013/10/31 作者:Michael B. Timmons  出版社:Cambridge Univ Pr  裝訂:精裝
Authors, educators and successful entrepreneurs wrote this textbook with the primary goal of maximising your chance of entrepreneurial success. It is designed to encourage those wanting to start a business and those who have already begun. It includes guidance, instruction and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a start-up company, beginning with an emphasis on constructing an effective business plan, including writing techniques to help convey your message, and preparing solid financial statements. This 'why' and 'how' of writing a business plan is followed by recommendations on raising outside capital. Important topics include developing your marketing strategy, recruiting and managing creatives and managers, and retaining effective employees. Legal structures, negotiation strategies, and economic evaluation of opportunities are also discussed. The book concludes with a chapter on project management. It includes many engine
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出版日:2013/10/31 作者:Sarah Boulter  出版社:Cambridge Univ Pr  裝訂:精裝
This volume presents eighteen case studies of natural disasters from Australia, Europe, North America and developing countries. By comparing the impacts, it seeks to identify what moves people to adapt, which adaptive activities succeed and which fail, and the underlying reasons, and the factors that determine when adaptation is required and when simply bearing the impact may be the more appropriate response. Much has been written about the theory of adaptation and high-level, especially international, policy responses to climate change. This book aims to inform actual adaptation practice - what works, what does not, and why. It explores some of the lessons we can learn from past disasters and the adaptation that takes place after the event in preparation for the next. This volume will be especially useful for researchers and decision makers in policy and government concerned with climate change adaptation, emergency management, disaster risk reduction, environmental policy and plannin
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The Entrepreneurial Engineer ― How to Create Value from Ideas
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出版日:2013/10/31 作者:Michael B. Timmons  出版社:Cambridge Univ Pr  裝訂:平裝
Authors, educators and successful entrepreneurs wrote this textbook with the primary goal of maximising your chance of entrepreneurial success. It is designed to encourage those wanting to start a business and those who have already begun. It includes guidance, instruction and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a start-up company, beginning with an emphasis on constructing an effective business plan, including writing techniques to help convey your message, and preparing solid financial statements. This 'why' and 'how' of writing a business plan is followed by recommendations on raising outside capital. Important topics include developing your marketing strategy, recruiting and managing creatives and managers, and retaining effective employees. Legal structures, negotiation strategies, and economic evaluation of opportunities are also discussed. The book concludes with a chapter on project management. It includes many engine
優惠價: 9 3041
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出版日:2013/09/09 作者:Christina Leb  出版社:Cambridge Univ Pr  裝訂:精裝
Climate change, population growth and the increasing demand for water are all capable of leading to disputes over transboundary water systems. Dealing with these challenges will require the enhancing of adaptive capacity, the improving of the quality of water-resources management and a reduction in the risk of conflict between riparian states. Such changes can only be brought about through significant international cooperation. Christina Leb's analysis of the duty to cooperate and the related rights and obligations highlights the interlinkages between this duty and the principles of equitable and reasonable utilisation and the prevention of transboundary harm. In doing so, she considers the law applicable to both international watercourses and transboundary aquifers, and explores the complementarities and interaction between the rules of international water law and the related obligations of climate change and human rights law.
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Treasury Markets and Operations
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出版日:2013/08/19 作者:HKIB  出版社:JOHN WILEY & SONS;LTD  裝訂:平裝
An in-depth look at how banks and other financial institutions manage treasury operationsCreated for banking and finance professionals with a desire to expand their management skillset, this book focu
優惠價: 9 1710
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出版日:2013/05/27 作者:W. J. Wouter Botzen  出版社:Cambridge Univ Pr  裝訂:精裝
In recent years, the damage caused by natural disasters has increased worldwide; this trend will only continue with the impact of climate change. Despite this, the role for the most common mechanism for managing risk - insurance - has received little attention. This book considers the contribution that insurance arrangements can make to society's management of the risks of natural hazards in a changing climate. It also looks at the potential impacts of climate change on the insurance sector, and insurers' responses to climate change. The author combines theory with evidence from the rich experiences of the Netherlands together with examples from around the world. He recognises the role of the individual in preparing for disasters, as well as the difficulties individuals have in understanding and dealing with infrequent risks. Written in plain language, this book will appeal to researchers and policy-makers alike.
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出版日:2013/04/22 作者:Alain Verbeke  出版社:Cambridge Univ Pr  裝訂:精裝
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
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International Business Strategy
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出版日:2013/04/22 作者:Alain Verbeke  出版社:Cambridge Univ Pr  裝訂:平裝
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
優惠價: 9 2456
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出版日:2013/03/29 作者:Gianluca Mattarocci (EDT); Alessandro Carretta (EDT)  出版社:Palgrave Macmillan  裝訂:精裝
During the crisis the asset management is affected by a lack of investors' confidence and an increase of risk exposure for all financial instruments traded and investor need more efficient solution fo
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出版日:2013/03/25 作者:Marie A. Moisio  出版社:Cengage Learning  裝訂:平裝
Prepare for career success with this trusted introduction to the world of health insurance billing and the dynamic, growing field of health information management. A GUIDE TO HEALTH INSURANCE BILLING,
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Case Studies in Neurological Pain
90 折
出版日:2013/01/31 作者:Claudia Sommer  出版社:Cambridge Univ Pr  裝訂:平裝
Pain is one of the most common symptoms of neurological disease and its appropriate management is essential to the effective care of patients. Neurological disorders differ in their specific pain phenotype, mechanisms and therapy. Case Studies in Neurological Pain addresses the specific pain issues, treatment and pathophysiology in patients with a wide spectrum of neurological disease. Clinical case studies have long been recognized as a useful adjunct to problem-based learning and continuing professional development. They emphasize the need for clinical reasoning, integrative thinking, problem-solving, communication, teamwork and self-directed learning – all desirable generic skills for health care professionals. Presenting real-life cases – covering conditions including diabetic and idiopathic polyneuropathies, focal neuropathies, multiple sclerosis and headache disorders – this book provides neurologists, neurosurgeons, pain clinic specialists and primary care physicians with an und
優惠價: 9 2222
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出版日:2013/01/01 作者:Lloyd G. Nigro; Felix A. Nigro; J. Edward Kellough  出版社:Cengage Learning  裝訂:精裝
Prepare for your career in public personnel management with THE NEW PUBLIC PERSONNEL ADMINISTRATION! With coverage of public policies, law rulings, and court rulings, this text gives you a solid found
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出版日:2012/11/30 作者:Akihito Asano  出版社:Cambridge Univ Pr  裝訂:精裝
An Introduction to Mathematics for Economics introduces quantitative methods to students of economics and finance in a succinct and accessible style. The introductory nature of this textbook means a background in economics is not essential, as it aims to help students appreciate that learning mathematics is relevant to their overall understanding of the subject. Economic and financial applications are explained in detail before students learn how mathematics can be used, enabling students to learn how to put mathematics into practice. Starting with a revision of basic mathematical principles the second half of the book introduces calculus, emphasising economic applications throughout. Appendices on matrix algebra and difference/differential equations are included for the benefit of more advanced students. Other features, including worked examples and exercises, help to underpin the readers' knowledge and learning. Akihito Asano has drawn upon his own extensive teaching experience to cr
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出版日:2012/11/30 作者:Giuliano Di Baldassarre  出版社:Cambridge Univ Pr  裝訂:精裝
Flood inundation models enable us to make hazard predictions for floodplains, mitigating increasing flood fatalities and losses. This book provides an understanding of hydraulic modelling and floodplain dynamics, with a key focus on state-of-the-art remote sensing data, and methods to estimate and communicate uncertainty. Academic researchers in the fields of hydrology, climate change, environmental science and natural hazards, and professionals and policy-makers working in flood risk mitigation, hydraulic engineering and remote sensing will find this an invaluable resource. This volume is the third in a collection of four books on flood disaster management theory and practice within the context of anthropogenic climate change. The others are: Floods in a Changing Climate: Extreme Precipitation by Ramesh Teegavarapu, Floods in a Changing Climate: Hydrological Modeling by P. P. Mujumdar and D. Nagesh Kumar and Floods in a Changing Climate: Risk Management by Slodoban Simonović.
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出版日:2012/10/31 作者:Balázs Vedres  出版社:Cambridge Univ Pr  裝訂:精裝
Network science is the key to managing social communities, designing the structure of efficient organizations and planning for sustainable development. This book applies network science to contemporary social policy problems. In the first part, tools of diffusion and team design are deployed to challenges in adoption of ideas and the management of creativity. Ideas, unlike information, are generated and adopted in networks of personal ties. Chapters in the second part tackle problems of power and malfeasance in political and business organizations, where mechanisms in accessing and controlling informal networks often outweigh formal processes. The third part uses ideas from biology and physics to understand global economic and financial crises, ecological depletion and challenges to energy security. Ideal for researchers and policy makers involved in social network analysis, business strategy and economic policy, it deals with issues ranging from what makes public advisories effective
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Travel Industry Economics
滿額折
出版日:2012/09/30 作者:Harold L. Vogel  出版社:Cambridge Univ Pr  裝訂:精裝
Each year, people around the world spend well over one trillion dollars on travel and tourism, making this sector the world's largest, with employment of 300 million people, one-tenth of the global workforce. In this book Harold L. Vogel examines the business economics and investment aspects of major industry components that include airlines, hotels, casinos, amusement and theme parks, and tourism. The result is a concise, up-to-date reference guide for financial analysts, economists, industry executives, legislators, regulators and journalists interested in the economics, financing and marketing of travel-related goods and services. The new edition expands coverage to airport management, Asian gaming, recreational resorts, restaurants, private jet services and advertising. Sections on the pricing and availability of oil and public policy issues such as antitrust and predation have also been added. A glossary, timeline diagrams and technical appendices enhance the book's appeal as a re
優惠價: 9 2515
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