Native Advertising

Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the

Native advertising impacts us all. If you own a smartphone, use social media or read content online, you will have been exposed to native advertising - often without even knowing it. Influenced by lea

An ad tech exec at Hearst reveals the next generation of marketing—and provides the insight you need to use it to beat the competition The Native Advertising Advantage reveals why native content is an

The How to Pass series of books aims to prepare candidates for the London Chamber of Commerce and Industry Examinations Board (LCCIEB) examinations. Each book in the series:‧ is written (or reviewed with a Foreword supplied) by the LCCIEB Chef Examiner of the subject covered‧ surveys the entire syllabus of the relevant qualification‧ is aimed at both native English speakers and those who use English as a second language‧ contains simple and comprehensive explanations of key topics‧ builds up knowledge of the subject gradually and systematically‧ is reviewed by experts‧ gives answers to questions, structured in the way required by Examiners‧ indicates key points In each of the suggested answers.How to Pass Advertising Third Level is an invaluable resource for those seeking to gain the internationally recognized ICCIEB qualification. Studying and understanding this comprehensive, focused and thoroughly relevant text will equip the candidate to pass the Third Level Advertising examination

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rel

Climate change. Telematic surveillance. The gig economy. Transgender rights at work. Food security. Native advertising. Now you can take a closer look at the hot topics impacting business law and ethi

Kahlil Richardson seems to have it all: a stellar career as a rising young advertising executive in his native Detroit, a serious commitment to community activism, a beautiful girlfriend to whom he's