Next-Generation MicroRNA Expression Profiling Technology

Step-by-Step, Full-Color Graphics! Here’s the fastest, easiest way to get up and running on your third-generation iPad. Color photos and screenshots on every page with clear instructions help you get

50年來最重要的創新聖經對「突破性科技」最深刻與完整的見解 《金融時報》、《紐約時報》、《富比士》、《商業週刊》、《華爾街日報》暢銷商管書，全球銷售至少10萬冊的商管書經典 「這是我書架上唯一的一本商業管理書」——史蒂夫．賈伯斯施振榮 宏碁集團創辦人／智榮基金會董事長、黃河明 悅智全球顧問公司董事長 專業推薦尤克強 元智大學管理學院前教授兼教務長 專文推薦何以成熟企業會喪失市場主導地位，輸給採用破壞性技術的新興公司？在「延續性科技」和「突破性科技」間的決策矛盾，即為創新的兩難。大企業遭淘汰的原因，竟是因他們精於管理，以及行事已久的傳統商業觀念，無法面對新市場和新的技術挑戰。作者於書中分析了HDD外接硬碟、汽車、零售、鋼鐵業等多項創新模式，從中發現原先遭主流客戶拒之門外的技術，逐漸成為主導市場的「破壞性創新」。要避免被對手顛覆，何時要使用哪種技術、如何不盲從於市場需求、何時發展低利潤的產品、何時成立獨立機構來制定新商業流程與觀念；《創新的兩難》提出的是每家企業都將面臨的成長困境。為什麼頂尖的企業無時無刻不保持警覺，專心聆聽客戶的聲音，積極地投資新科技，但是在面對科技與市場結構的變遷時，仍是喪失了既有的領導地位？本書即是要證明其中的原由以及如何避免類似的命運。作者認為，績優企業的經營原則——所有的投資與科技都集中在開發現有重要客戶最需要、可以創造最大利潤的產品上，但是這樣的經營原則事實上會削弱企業的競爭力。作者分析了多產業的創新模式，包括電腦、零售業、製藥業、汽車業和鋼鐵業，他發現真正決定企業存續的「突破性科技」（disruptive technology），常遭到主流客戶的排斥，使得客戶導向的企業無法專注於在策略面上具關鍵性地位的創新計畫。過度專注於客戶需求的企業無法開發新市場，也無法生產出未來的產品找到新客戶。這些企業在不知不覺中錯失了良機，讓那些具有創業家精神、掌握新一代產業成長趨勢的企業得以趁勢崛起。許多企業，不論他們是製造商或服務提供業者、高科技或低科技、變動快速的電腦業或變動緩慢的產業，都面臨了創新的兩難。接近客戶對現有的成功是非常關鍵的因素，但是長期的成長與獲利是依靠另一種完全不同的經營模式。本書將會協助經理人了解即將到來的變革，以及他們如何做出回應以獲得成功。 ※《創新的兩難》繁中版於2000年出版，今日依然是富

In modern life, technology is everywhere. Yet as a concept, technology is a mess. In popular discourse, technology is little more than the latest digital innovations. Scholars do little better, offeri

This textbook teaches the principles and applications of fermentation technology, bioreactors, bioprocess variables and their measurement, key product separation and purification techniques as well as

Generation Priced Out calls for action on one of the most talked-about issues of our time: how skyrocketing rents and home values are pricing the working and middle classes out of urban America. Telli

Over the past decade, an audacious program called Football Dreams has held tryouts for millions of 13-year-old boys across Africa looking for soccer’s next superstars. Led by the Spanish scout who hel

French architect Stephane Fernandez creates a 'silent architecture' that invests the landscape as much as it takes shape. He is a minimalist in expression and maximalist in attention to detail. He mod

Penguins relies on visual expression and the physical movement of his penguin characters, as well as the formal properties of sequential drawings (with figures routinely moving within and without each

Over the course of his twenty-five-year career, Jeffrey J. Kripal’s study of religion has had two major areas of focus: the erotic expression of mystical experience and the rise of the paranorma

The first major history of Germany in a generation, a work that presents a five-hundred-year narrative that challenges our traditional perceptions of Germany’s conflicted past.For nearly a century, hi

London, 1820. The British capital is a metropolis that overwhelms dwellers and visitors alike with constant exposure to all kinds of sensory stimulation. Over the next two decades, the city's tumult w

Since its launch in 1987, the History of Cartography series has garnered critical acclaim and sparked a new generation of interdisciplinary scholarship. Cartography in the European Enlightenment, the

A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era.In June 2017, Travis Kalanick, the hard-ch

In this graphic novel, more in love with the alluring properties of cement than he is with his girlfriend, Frunz’s overriding ambition is to become the next legendary architect. If only life was that

Advances in artificial intelligence (AI) highlight the potential of this technology to affect productivity, growth, inequality, market power, innovation, and employment. This volume seeks to set the a

With the advent of the internet and handheld or wearable media systems that plunge the user into 360º video, augmented—or virtual reality—technology is changing how stories are told and created. In th

From wood to coal to oil and gas, the sources of energy on which civilization depends have always changed as technology advances. Now renewables are overtaking fossil fuels, with wind and solar energy

Few American historians of his generation have had as much influence in both the academic and popular realms as Alan Brinkley. His debut work, the National Book Award–winning Voices of Protest, launch

This story is told in dual perspective by Miriam (a second-generation Iranian immigrant living in Edinburgh with her family) and George (a visitor from Wales). Their relationship throughout the decade

How digital technology is upending the traditional creative industries—and why that might be a good thingThe digital revolution poses a mortal threat to the major creative industries—music, publishing

One of the twentieth century’s most brilliant and unconventional thinkers, Alexandre Kojève was a Russian émigré to France whose lectures on Hegel in the 1930s galvanized a generation of French intell

Jung’s lectures on the history of psychology— in English for the first timeBetween 1933 and 1941, C. G. Jung delivered a series of public lectures at the Swiss Federal Institute of Technology (ETH) in

Almost fifty years ago, Jean-Louis Comolli and Jean Narboni published the manifesto “Cinema/Ideology/Criticism,” helping to set the agenda for a generation of film theory that used cinema as a means o

On the battlefields of World War II, with their fellow soldiers as the only shield between life and death, a generation of American men found themselves connecting with each other in new and profound

As the baby-boom generation reaches retirement and old age, bringing unprecedented challenges, this important study of aging could not be more timely. Historian Charlotte Greenhalgh uncovers ignored t

Previous studies have covered in great detail how the modern state slowly emerged from the early Renaissance through the seventeenth century, but we know relatively little about the next great act: th

Market globalization, technology, climate change, and postcolonial political forces are together forging a new, more modern world. However, caught up in the mix are some powerful religious narratives

In April 1859, at age fifty, Shinohara Chuemon left his old life behind. Chuemon, a well-off farmer in his home village, departed for the new port city of Yokohama, where he remained for the next four

A stunningly illustrated look at how Blake's radical vision influenced artists of the Beat generation and 1960s countercultureIn his own lifetime, William Blake (1757-1827) was a relatively unknown no

Information technology (IT) affects every aspect of modern society from daily communication to business models and politics. Developments in IT are especially important to business organizations. They

In the 1960s, a new addiction-treatment industry arose in America in response to an epidemic of drug use. Over the next five decades, its leaders made a relentless push to rehabilitate the casualties

Innovation at Work contains worksheets, questions, and case studies to inspire discussion as well as assessments for determining managers’ openness to innovation. Innovation isn’t just about the next

A century ago, discoveries in physics came together with engineering to produce an array of astonishing new technologies: radios, telephones, televisions, aircraft, radar, nuclear power, computers, th

The success of any architectural project depends on the architect’s ability to depict it. Conveying architectural ideas as drawings, pictures, or models is both a critical part of the process and one that can tell us much about the design itself in a particular time or place. Over the past two decades, major new trends in architectural representation have emerged in Japan, which have gained widespread attention in the western world.Pictures of The Floating Microcosm considers these trends and takes readers through their development to the present day. Olivier Meystre undertakes a critique of the design tools and mediation techniques that have been employed and reveals the very special ways of conceiving an architectural project, drawing on a wealth of new research and interviews with contemporary Japanese architects. His book is a fascinating testimony of an entire generation of architects’ complex approach to a project, where all attributes of space are questioned and redefined while

Pitt Minion Bibles are notable for their synthesis of function and style and have been a feature of the Cambridge list for many decades. In the current generation the text is presented in paragraph style, using a modern font that has many qualities in common with the traditional Bible typefaces. In the Pitt Minion design it delivers the characteristic combination of clarity with economy of form - producing a compact, slimline Bible that is exceptionally clear and easy to read. The NIV Pitt Minion Reference Edition now includes the New International Version text as updated in 2011, supported by cross-references, a concordance and maps. The words of Christ are printed in red and the Bible is printed on India paper with gilt edges and bound with a ribbon marker and presentation page in black calfsplit leather.

Pitt Minion Bibles are notable for their synthesis of function and style and have been a feature of the Cambridge list for many decades. In the current generation the text is presented in paragraph style, using a modern font that has many qualities in common with the traditional Bible typefaces. In the Pitt Minion design it delivers the characteristic combination of clarity with economy of form - producing a compact, slimline Bible that is exceptionally clear and easy to read. The NIV Pitt Minion Reference Edition now includes the New International Version text as updated in 2011, supported by cross-references, a concordance and maps. The words of Christ are printed in red and the Bible is printed on India paper with art-gilt edges and bound with ribbon markers and presentation page in black goatskin leather.

Pitt Minion Bibles are notable for their synthesis of function and style and have been a feature of the Cambridge list for many decades. In the current generation the text is presented in paragraph style, using a modern font that has many qualities in common with the traditional Bible typefaces. In the Pitt Minion design it delivers the characteristic combination of clarity with economy of form - producing a compact, slimline Bible that is exceptionally clear and easy to read. The NIV Pitt Minion Reference Edition now includes the New International Version text as updated in 2011, supported by cross-references, a concordance and maps. The words of Christ are printed in red and the Bible is printed on India paper with art-gilt edges and bound with ribbon markers and presentation page in brown goatskin leather.

The Letters of Ernest Hemingway documents the life and creative development of a gifted artist and outsized personality whose work would both reflect and transform his times. Volume 2 (1923–1925) illuminates Hemingway's literary apprenticeship in the legendary milieu of expatriate Paris in the 1920s. We witness the development of his friendships with the likes of Sylvia Beach, F. Scott Fitzgerald, and John Dos Passos. Striving to 'make it new', he emerges from the tutelage of Ezra Pound and Gertrude Stein to forge a new style, gaining recognition as one of the most formidable talents of his generation. In this period, Hemingway publishes his first three books, including In Our Time (1925), and discovers a lifelong passion for Spain and the bullfight, quickly transforming his experiences into fiction as The Sun Also Rises (1926). The volume features many previously unpublished letters and a humorous sketch that was rejected by Vanity Fair.

Pitt Minion Bibles are notable for their synthesis of function and style―of readable text, in compact form―and have been a feature of the Cambridge list for over 70 years.Recently, Cambridge has developed new Pitt Minion Bibles in a range of versions, all in the same elegant format as the original KJV editions of the 1930s. Now the KJV edition has been freshly typeset as part of the current generation of Cambridge Pitt Minion Reference Bibles. In these, the text is presented in paragraph style, using a modern font that has many qualities in common with the traditional Bible typefaces. In the Pitt Minion design it delivers the characteristic combination of clarity with economy of for – producing a slimline Bible that is exceptionally clear and easy to read. The edition includes 15 newly designed colour maps, and a Reader's Companion (combining some of the features of a traditional concordance and dictionary). This Bible is splendidly bound in brown goatskin leather and has art-gi

Pitt Minion Bibles are notable for their synthesis of function and style – of readable text, in compact form – and have been a feature of the Cambridge list for over half a century. In recent years Cambridge has developed new Pitt Minion Bibles in a range of versions, all in the same elegant format as the original KJV editions of the 1930s. Now the KJV edition has been freshly typeset as part of the current generation of Cambridge Pitt Minion Reference Bibles. In these, the text is presented in paragraph style, using a modern font that has many qualities in common with the traditional Bible typefaces. In the Pitt Minion design it delivers the characteristic combination of clarity with economy of form―producing a slimline Bible that is exceptionally clear and easy to read. The edition includes 15 newly designed colour maps, and a Reader's Companion (combining some of the features of a traditional concordance and dictionary). This Bible is splendidly bound in black goatskin leath