This book teaches franchisees how to write a powerful, seven-step marketing plan; prepare a successful marketing attack; and how to successfully launch and maintain an ongoing marketing attack.
Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. You
Robert Hargrove shares his secrets as a masterful coach with leaders of all levels: Coaching is about realizing an impossible dream and winning at the great game of business, not just about changing a
This is the fascinating, first-hand story of the groundbreaking invention by Nobel prizewinner Karl Ziegler and the patent fights between his research team at the Max Planck Institute of Carbon Resear
Readers can generate cash flow by investing in real estate and still keep their day jobs, says Blacharski (who has done it himself). In this book, he offers advice on strategically purchasing and mana
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner
Provides advice on selling merchandise on eBay, covering such topics as startup, building inventory, creating a Website, shipping, billing, and marketing products.
Type 2 diabetes is a social pandemic caused by toxic environments—high in stress and sugar, low in opportunities to exercise or feel good about yourself—and a lack of power. Millions are suffering and
When Jonathan West tells people he is in the oil businesshe likesto watch them silently count the dollars he's worth. But Jonathan isn't running ExxonMobil or Chevron--he's in the o
Lawrence Goldstone throws new light on the framing of the U. S. Constitution in this intriguing chronicle of the Constitutional debates, bringing to life the remarkable range of personalities and riva
Discover how Mike Butler managed 75 rental properties while working full-time as a police detective--before he hired any part-time help For many investors, landlording is a pain, but not for those
Pornography, on or off the stage, is an inflammatory issue, and one which is deeply linked to theatrical representation throughout history. But what happens to the notions of the pornographic when a f
Introducing a revolutionary trend visualization method and proven techniques for using it to boost the accuracy and profitability of your tradesThe result of decades of research and development by mar
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their indivi
This proven system will help you profit in any market environment while trading any financial instrument. Whether you're a seasoned professional trader or newcomer to the world of investing, you must
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process
Turn a hobby into a moneymaker! Turn your current crafts into a profitable business, or learn how to manufacture items such as soap, furniture, or silk-screened t-shirts quickly, easily, and right fr
In times of high anxiety, uncertainly, and confusion over what matters in marketing, real marketers turn to Kolter for insight and advances. In this state -of-the-art address, Kolter and his es
If a company changes a design after a product launch-and not during the concept stage-implementing the changes will cost 1,000 times more. Six Sigma, the near-perfect rate of only 3.4 defects per mil
This essential guide to a trading strategy offers a viable (and profitable) alternative to both day-trading and the buy-and-hold mentality. Swing Trading presents the methods that allow busy people t
In clear, simple language, this title will help you understand the complicated area of real estate investment tax law. It contains practice tax planning strategies, sample forms, and warnings about c
Secrets to Safely Growing Richer in Turbulent TimesIf continuing corporate collapses, Wall Street lies, and economic uncertainties have left you wondering whom to trust and what to do with your hard-e
Discover a practical trading strategy that combines options and ETFs.Create Your Own Hedge Fund explains how exchange-traded funds can be used in conjunction with an options strategy to attain steady
As financial and economic chaos increasingly threatens the entire world, its leaders have only one answer: rigid adherence to the neoliberal policies that have proved so disastrous over 25 years - whi
As financial and economic chaos increasingly threatens the entire world, its leaders have only one answer: rigid adherence to the neoliberal policies that have proved so disastrous over 25 years - whi
The author offers a brief new preface to this paperbound edition of his 2003 book. Having followed the use of scientific expertise for several decades, Krimsky (urban and environmental policy and plan
Carreira, a manufacturing and engineering consultant, brings principles of manufacturing to the shop floor in this accessible reference, describing essential tools that can help streamline operations
Learning Paths is a down-to-earth practical resource that is filled with illustrative examples, methods, techniques, strategies, processes, and tools for making company-wide, real-time training possib
The Canada Company was responsible for the opening and settling of over two million acres of land in Upper Canada. Author Robert C. Lee focuses his attention on the extensive parcel of land on the sho
An accessible guide to the pairs trading technique A leading arbitrage expert gives traders real tools for using pairs trading, including customizable Excel worksheets on CD. Mark Whistler (De
Schwartz''s photographs show the reality of life and death in this impoverished yet immensely resourceful part of the world. Supporting his images are documents, drawn from a wide range of authoritati
Learn the successful strategies behind hedge fund investing Hedge funds and hedge fund trading strategies have long been popular in the financial community because of their flexibility, aggressivenes
How to trade the markets by integrating Chaos Theory with market sentiment In the first edition of Trading Chaos, seasoned trader and psychologist Bill Williams detailed the potential of Chaos The
Expert techniques for designing your system to achieve maximum availability and predictable downtimeWith your company's reputation and profits at stake, downtime on your 24/7 web site is not an option
Having followed the use of scientific expertise for several decades, Krimsky (urban and environmental policy and planning, Tufts U.) has discerned significant changes in the culture, norms, and values
An in-depth examination of a powerful new trading strategy"Fischer provides an intriguing and thorough look at blending the Fibonacci series, candlesticks, and 3-point chart patterns to trade securiti
Written primarily for those responsible for the reliability of equipment and the production operation, this innovative book centers on developing and measuring true Overall Equipment Effectiveness (OE
