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Predictable Profits

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The Predictable Profits Playbook: The 7- and 8-Figure CEOs' Guide to Generating Consistent and Sustainable Growth
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訂閱變現:打造10萬潛在客戶,讓會員價值飆3倍!揭開高轉換率、高續訂率的祕密
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出版日:2025/08/09 作者:史都.麥克拉倫  出版社:商周文化  裝訂:平裝
利潤最大化、經營壓力最小化1個框架 X 2大行銷計畫 X 3類內容 X 4種會員制模式除了Netflix、微軟Office、Uber Eats,漢堡王也推咖啡會員制,你的產品、服務也可以!★亞馬遜電商類暢銷書、4.9星高分好評★你是否曾想過,可以不再追求單次的銷售業績,而是建立一個每月能帶來穩定收入與獲利的事業?擁有15年經驗的會員制專家史都.麥克拉倫(Stu McLaren),揭示如何透過會員計畫與訂閱制模式,從單次銷售轉型為穩定、可預測的經常性收入,讓獲利最大化,經營壓力最小化。除了你最想知道的經營祕訣:◎如何透過三個明顯的跡象,幫你辨別是否擁有完美的會員市場?◎如何輕鬆吸引新會員——即使你不喜歡「銷售」?◎為何停止招收會員反而能讓你的業務更快速、爆炸性成長?◎如何創造會員無法抗拒的方案,讓他們不斷回購?◎在前三十天該做些什麼,才能讓會員的終身價值增加三倍?書中內容更是詳細分為五個部分,完整涵蓋建立成功會員計畫的關鍵步驟:1. 奠定基礎:探討會員模式是否適合你的事業,如何進行市場調查了解顧客,並建立「訊息地圖」來描繪顧客從「現在」到「未來」的轉變旅程。2. 吸引會員:介紹「卓越循環」,透過幫助客戶取得成果來產生成功故事,進而吸引更多人加入。強調找到自己的「立場」與核心價值觀,並專注於一個主要平台來建立內容與受眾連結。提供內容創作技巧(如批次製作、多種格式、短小精悍、長效性)和吸引潛在客戶的工具(如懶人包PDF、問答指南)。有效的登陸頁面標題應具體並點出痛點。同時,鼓勵「借力使力」,善用他人的受眾來快速擴大自己的名單。3. 服務會員:介紹四種常見會員模式:知識型、產品型、服務型和社群型。指出人們退訂的主要原因之一是內容過多而感到不知所措。提出「成功之路」的概念,透過設定「階段」、「里程碑」和「行動項目」,引導會員逐步取得成果。成功的導入體驗對會員留存非常重要。4. 會員變現:討論如何打造「無法拒絕的提案」,包含吸引人的「鉤子」和策略性定價。常見定價模式包括月費和年費,建議新手從較低價格開始。有效的銷售文案應創造「現在」與「未來」的對比。銷售頁面需回答七個關鍵問題。提到兩種行銷計畫:開放式與封閉式,以及成功上線的五個階段:連結、認知、渴望、購買、驚喜。並分享不同的推出風格和推廣策略。5. 留住會員:強調提升留存率的重要性,即使只提高1%也能顯著增加利潤。關鍵在於促進
優惠價: 79 379
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Screw Business as Usual
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出版日:2013/04/04 作者:Richard Branson  出版社:Virgin Books UK  裝訂:平裝
'Doing good can help improve your prospects, your profits, and your business; and it can change the world. We must change the way we do business' - Richard Branson Can we bring more meaning to our li
優惠價: 79 651
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Splash (Key Stage 1/Pink - Band 1B/Fiction)
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出版日:2011/09/01 作者:Lucy Courtenay; Dave Hill  出版社:Collins Learning  裝訂:平裝
• Pink B/Band 1B books offer simple, predictable text with familiar objects and actions. • Children can re-cap the journey and the changing weather on pages 14–15. • Text type: A story with a predicta
優惠價: 66 181
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All About Short Selling ─ The Easy Way to Get Started
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出版日:2011/03/16 作者:TAULLI  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
Win the high-stakes game of short selling!Short selling is growing in popularity—and for good reason. A smart shorting strategy can yield impressive profits while decreasing portfolio risk.All About S
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Android Apps Marketing: Secrets to Selling Your Android App
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出版日:2010/09/20 作者:Jeffrey Hughes  出版社:Que Pub  裝訂:平裝
There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effecti
優惠價: 79 751
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Woody's Week (Key Stage 1/Red - Band 2B/Fiction)
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出版日:2004/09/20 作者:Michaela Morgan; Dee Shulman  出版社:Collins Learning  裝訂:平裝
• Red B/Band 2B books offer simple but varied text with familiar objects and actions, combined with simple story development and a satisfying conclusion. • Text type - A story with a predictable struc
優惠價: 66 181
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FAT AND MEAN: The Corporate Squeeze of Working Americans and the Myth of Managerial "Downsizing"
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出版日:1996/05/01 作者:David M. Gordon  出版社:Free Pr  裝訂:平裝
Since the early 1980s, economic experts have recommended "downsizing" as the best way for U.S. corporations to remain competitive. Reducing unnecessary staff would lower costs, increase profits, and t
優惠價: 79 751
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Geronimo Stilton Classic Tales: Around the World in Eighty Days
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作者:Geronimo Stilton  出版社:Scholastic Asia  裝訂:平裝
Gentlemouse Phileas Fogg is one of the most predictable mice in London. That is, until he bets his friends an enormouse sum of money that he can travel around the wolrd in just eighty days! Together w
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A Corner of the Universe (Scholastic Gold)
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出版日:2025/04/15 作者:Ann M. Martin  出版社:Scholastic  裝訂:平裝
Ann Martin's phenomenal Newbery Honor book, now in paperback.The summer Hattie turns 12, her predictable small-town life is turned on end when her uncle Adam returns home for the first time in over 10 years. Hattie has never met him, never known about him. He's been institutionalized; his condition involves schizophrenia and autism.Hattie, a shy girl who prefers the company of adults, takes immediately to her excitable uncle, even when the rest of the family -- her parents and grandparents -- have trouble dealing with his intense way of seeing the world. And Adam, too, sees that Hattie is special, that her quiet, shy ways are not a disability.
優惠價: 79 271
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Putting Auction Theory to Work
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出版日:2004/01/12 作者:Paul Milgrom  出版社:Cambridge Univ Pr  裝訂:平裝
This book provides a comprehensive introduction to modern auction theory and its important new applications. It is written by a leading economic theorist whose suggestions guided the creation of the new spectrum auction designs. Aimed at graduate students and professionals in economics, the book gives the most up-to-date treatments of both traditional theories of 'optimal auctions' and newer theories of multi-unit auctions and package auctions, and shows by example how these theories are used. The analysis explores the limitations of prominent older designs, such as the Vickrey auction design, and evaluates the practical responses to those limitations. It explores the tension between the traditional theory of auctions with a fixed set of bidders, in which the seller seeks to squeeze as much revenue as possible from the fixed set, and the theory of auctions with endogenous entry, in which bidder profits must be respected to encourage participation.
優惠價: 75 1900
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Alternative Scriptwriting: Successfully Breaking the Rules
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出版日:2006/09/12 作者:Ken Dancyger; Jeff Rush  出版社:Focal Pr  裝訂:平裝
本書是影像創作者與編劇領域中極具影響力的經典之作,致力於突破傳統好萊塢敘事公式,引導創作者思考「除了主流之外,還能如何說故事」。作者從結構、角色、時間、觀點與形式等面向出發,先清楚剖析主流敘事的運作方式,再進一步提出多元且具實驗性的替代路徑,說明不同選擇將如何改變觀眾的觀看經驗與作品的敘事力量。全書以清楚、理性的語言討論創作問題,不流於速成技巧或市場公式,而是鼓勵編劇與導演建立屬於自己的敘事判斷力。書中融合美國敘事工藝與歐洲藝術電影思維,適合希望深化劇本結構理解、挑戰既有規則、追求創作自由度的影像創作者閱讀。對於電影、電視、串流影集與影像藝術領域的學生與專業工作者而言,皆是不可或缺的重要參考。Alternative Scriptwriting 4E is an insightful and inspiring book on screenwriting concerned with challenging you to take creative risks with genre, tone, character, and structure. Concerned with exploring alternative approaches beyond the traditional three-act structure, Alternative Scriptwriting first defines conventional approach, suggests alternatives, then provides case studies. These contemporary examples and case studies demonstrate what works, what doesn't, and why. Because the film industry as well as the public demand greater and greater creativity, one must go beyond the traditional three-act restorative and predictable plot to test your limits and break new creative ground. Rather
優惠價: 75 1617
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Global Bargain Hunting: The Investors Guide to Profits in Emerging Markets
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出版日:1998/01/01 作者:Burton G. Malkiel; J.P. Mei  出版社:Simon & Schuster  裝訂:平裝
A RANDOM WALK AROUND THE WORLD With the same clarity and insight that made Burton Malkiel's enormously popular A Random Walk Down Wall Street an influential bestseller, Global Bargain Hunting shows
優惠價: 79 751
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INNOVATIVE PRICING STRATEGIES TO INCREASE PROFITS, SECOND ED
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出版日:2015/08/25 出版社:Cengage Learning  裝訂:平裝
According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing str
優惠價: 9 2428
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Guide to Grants Writing for Non-Profits
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出版日:2013/12/27 作者:Harriet Grayson  出版社:Createspace Independent Pub  裝訂:平裝
Guide to Grants Writing for Non-Profits is the reference book for any non-profit organization or individuals who wish to work with non-profits seeking grants. This book is a complete guide that explai
優惠價: 1 577
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INNOVATIVE PRICING STRATEGIES TO INCREASE PROFITS
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出版日:2012/08/30 作者:MARBURGER  出版社:Cengage Learning  裝訂:平裝
According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing str
優惠價: 9 2428
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Profits in the Long Run
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出版日:2009/02/19 作者:Dennis C. Mueller  出版社:Cambridge Univ Pr  裝訂:平裝
Profits in the Long Run asks two questions: Are there persistent differences in profitability across firms? If so, what accounts for them? This book answers these questions using data for the 1000 largest US manufacturing firms in 1950 and 1972. It finds that there are persistent differences in profitability and market power across large US companies. Companies with persistently high profits are found to have high market shares and sell differentiated products. Mergers do not result in synergistic increases in profitability, but they do have an averaging effect. Companies with above normal profits have their profits lowered by mergers. Companies with initially below normal profits have them raised. In addition, the influence of other variables on long-run profitability, including risk, sales, diversification, growth and managerial control, is explored. The implications of antitrust policy are likewise addressed.
優惠價: 9 2281
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MARKETING PLAN TEMPLATES FOR ENHANCING PROFITS
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出版日:2015/10/27 出版社:Cengage Learning  裝訂:平裝
This workbook presents 12 marketing strategies for enhancing profits with the 80/20 rule, including templates of marketing plans for a contractor, manufacturer, healthcare provider, non-profit, broker
優惠價: 9 2428
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出版日:2014/07/07 作者:Shannon Byrne Susko  出版社:Ingram Pub Services  裝訂:平裝
The Metronome Effect will guide you on your journeyto predictable profit. It will ensure the habituation that excellence isderived from is engrained in your organization. Every leader is empoweredto s
優惠價: 1 750
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Tax Strategies for the Small Business Owner ─ Reduce Your Taxes and Fatten Your Profits
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出版日:2013/01/03 作者:Russell Fox  出版社:Springer-Verlag New York Inc  裝訂:平裝
Tax Strategies for the Small Business Owner: Reduce Your Taxes and Fatten Your Profits will help the small business owner increase profits while feeling more comfortable dealing with taxes. It begins
優惠價: 9 1125
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出版日:2011/12/05 作者:Bart Gerardi  出版社:Springer-Verlag New York Inc  裝訂:平裝
No-Drama Project Management: Avoiding Predictable Problems for Project Success is a book for project managers who want or need to be more effective. Having a project crash and burn is never a great si
優惠價: 1 1140
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Technical Analysis And Stock Market Profits
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出版日:2005/04/30 作者:Richard W. Schabacker  出版社:Harriman House Pub  裝訂:平裝
Richard W. Schabacker's great work, Technical Analysis and Stock Market Profits, is a worthy addition to any technical analyst's personal library or any market library. His "pioneering research" repr
優惠價: 79 2162
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出版日:2005/04/01 作者:Francisco Ramfrez Cuellar; Aviva Chomsky (INT)  出版社:Consortium Book Sales & Dist  裝訂:平裝
The Profits of Extermination uncovers the costs of foreign investment, privatization and neo-liberalism in Colombia. US corporations have manipulated the law and worked hand in hand with right-wing de
優惠價: 1 897
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People, Power, and Profits : Progressive Capitalism for an Age of Discontent
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出版日:2020/04/14 作者:Stiglitz; Joseph  出版社:W W Norton & Co Inc  裝訂:平裝
“Urgent work, by the foremost champion of ‘progressive capitalism.’ ” ―The New YorkerAn authoritative account of the dangers of unfettered markets and monied politics, People, Power, and Profits shows
優惠價: 79 539
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People, Power, and Profits (平裝本)
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出版日:2020/04/09 作者:Joseph Stiglitz  出版社:Penguin UK  裝訂:平裝
We all have the sense that our economy tilts toward big business, but, as Joseph E. Stiglitz explains in People, Power, and Profits, a few corporations now dominate entire sectors, contributing to sky
優惠價: 79 478
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Frequent Frauds Found in Governments and Not-for-profits
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出版日:2018/05/08 作者:Lynda Dennis  出版社:John Wiley & Sons Inc  裝訂:平裝
Recognizing fraudulent or deceptive practices is not always easy. What common frauds occur in governments and not-for-profits and how can they be avoided? Illustrating common frauds that make headline
優惠價: 9 2890
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Non-profit Legends ― Comprehensive Reference on Community Service, Volunteerism, Non-profits and Leadership for Humanity and Good Citizenship
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出版日:2017/04/11 作者:Hank Moore  出版社:Morgan James Pub  裝訂:平裝
Non-Profit Legends is a comprehensive overview book on serving communities and motivating leadership for non-profits. Author Hank Moore has worked with and advised hundreds of non-profit organizations
優惠價: 1 758
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Designing Profits ─ Creative Business Strategies for Design Practices
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出版日:2016/01/26 作者:Morris A. Nunes; Andrew Pressman  出版社:Taylor & Francis  裝訂:平裝
A successful design practice requires principals and staff who are creative, technically proficient, and financially savvy.Designing Profits focuses on the last component—the one that is so elusive fo
優惠價: 9 2969
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Professional Property Management ― A Comprehensive Guide to Setting Up Systems and Procedures to Increase Productivity and Profits: Reference Tool for Managers: Training Resource
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出版日:2013/07/10 作者:Zenya Allen  出版社:Createspace Independent Pub  裝訂:平裝
Professional Property Management is a comprehensive guide on how to increase profits and productivity through an efficient and productive property management department that uses quality management pr
優惠價: 1 3712
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出版日:2013/04/17 作者:Shaun Buck  出版社:Createspace Independent Pub  裝訂:平裝
Insider Secrets to Using Newsletters to Increase Profits, Get More New Customers, and Keep Customers Longer than You Ever Thought Possible
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Harness the Power of Exceptional Customer Service ― Essential People Skills to Make Profits Soar
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出版日:2013/03/26 作者:Gaylyn R. Williams  出版社:Createspace Independent Pub  裝訂:平裝
Maximize Profits with Exceptional Customer ServiceIn today's fast-paced, customer-oriented business environment, people skills are vital for personal and professional success. First impressions—good o
優惠價: 1 867
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Linkedin for Business ─ How Advertisers, Marketers, and Salespeople Get Leads, Sales and Profits from Linkedin
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出版日:2012/08/11 作者:Brian Carter  出版社:Pearson P T R  裝訂:平裝
Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from LinkedIn. Top social m
優惠價: 79 1051
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Zilch ─ How Business and Not-for-profits Can Get More Bang With Less Buck
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出版日:2011/10/25 作者:Nancy Lublin  出版社:Penguin Group USA  裝訂:平裝
The CEO of Do Something explains what big businesses can-and should-learn from not-for-profits. Tough times have forced businesses to slash their headcount, marketing budgets, and other resources. M
優惠價: 79 759
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Playing (Key Stage 1/Pink - Band 1B/Fiction)
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出版日:2010/01/05 作者:Tim Hopgood  出版社:Collins Learning  裝訂:平裝
• Pink B level/Band 1B books offer simple, predictable text with familiar objects and actions • Text type: A story with predictable structure and patterned language. • Illustrations of each of the fou
優惠價: 9 293
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The Magic Egg (Key Stage 1/Red - Band 2A/Fiction)
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出版日:2010/01/05 作者:Vivian French; Karen Donnelly  出版社:Collins Learning  裝訂:平裝
• Red A/Band 2A books offer predictable text with familiar objects and actions, combined with simple story development. • Text type: A story with predictable structure and patterned language. • A circ
優惠價: 9 293
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Predictable Surprises ─ The Disasters You Should Have Seen Coming, and How to Prevent Them
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出版日:2008/03/19 作者:MAX H. BAZERMAN; MICHAEL D. WATKINS  出版社:Harvard Business School Pr  裝訂:平裝
Were the earth-shattering events of September 11, 2001 predictable, or were they a surprise? What about the collapse of Enron in bankruptcy and scandal? Max Bazerman and Michael Watkins argue that the
優惠價: 79 751
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Monster Mess (Key Stage 1/Pink - Band 1B/Fiction)
90 折
出版日:2007/09/01 作者:Tasha Pym; Olivia Villet  出版社:Collins Learning  裝訂:平裝
• Pink B/ Band 1B books offer emergent readers simple, predictable text with familiar objects and actions. • Text type - A story with predictable structure and patterned language. • Pages 14 and 15 fe
優惠價: 9 293
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Have You Ever? (Key Stage 1/Red - Band 2A/Fiction)
90 折
出版日:2007/09/01 作者:Tasha Pym; Antony Elworthy  出版社:Collins Learning  裝訂:平裝
• Red A/Band 2A books offer predictable text with familiar objects and actions, combined with simple story development. • Text type - A story with a predictable structure and patterned language. • A s
優惠價: 9 293
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Cat and Dog Play Hide and Seek (Key Stage 1/Red - Band 2A/Fiction)
90 折
出版日:2006/01/04 作者:Shoo Rayner  出版社:Collins Learning  裝訂:平裝
• Red A/Band 2A books offer predictable text with familiar objects and actions, combined with simple story development. • Text type - A story with a predictable structure and patterned language. • A s
優惠價: 9 293
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Three Colour Bears (Key Stage 1/Pink - Band 1B/Fiction)
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出版日:2006/01/04 作者:Tasha Pym  出版社:Collins Learning  裝訂:平裝
• Pink B/ Band 1B books offer emergent readers simple, predictable text with familiar objects and actions. • Text type - A story with predictable structure and patterned language. • Pages 14-15 provid
優惠價: 9 248
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