Principles

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and

Toxicoepigenetics: Core Principles and Applications examines epigenetics, including chromatin biology, DNA methylation and non-coding RNA, along with fundamental techniques and considerations for stud

Principles of Law and Economics, Third Edition provides a comprehensive yet accessible guide to the field of law and economics. With its focus on principles, and use of illustrative examples, this is

Mineral Exploration: Principles and Applications, Second Edition, presents an interdisciplinary approach on the full scope of mineral exploration. Everything from grass root discovery, objective base

This undergraduate civil engineering textbook explains structural design from its mechanical principles rather than design codes. These relatively simple techniques enable quick, early stage, 'ball-pa

This undergraduate civil engineering textbook explains structural design from its mechanical principles rather than design codes. These relatively simple techniques enable quick, early stage, 'ball-pa

Now in its fourth edition, Principles of Contemporary Corporate Governance offers comprehensive coverage of the key topics and emerging themes in private sector corporate governance. It explains both the principles of corporate governance systems and their real-world application in an authoritative and engaging manner. This fully revised and updated text has four parts: basic concepts, board structures and company officers; corporate governance in Australia; corporate governance in international and global contexts; and shareholder activism and business ethics. The coverage of international contexts includes sections on the US, the UK, Canada, South Africa, the EU, the OECD, Germany, Japan, China and Indonesia, plus new sections on New Zealand and India. A new chapter on business ethics and corporate governance presents contemporary discussions on the topic and explores some of the broader legal issues. Principles of Contemporary Corporate Governance is an indispensable resource for bu

This new and fully updated edition of Principles of International Environmental Law offers a comprehensive and critical account of one of the fastest growing areas of international law: the principles and rules relating to environmental protection. Introducing the reader to the key foundational principles, governance structures and regulatory techniques, Principles of International Environmental Law explores each of the major areas of international environmental regulation through substantive chapters, including climate change, atmospheric protection, oceans and freshwater, biodiversity, chemicals and waste regulation. The ever-increasing overlap with other areas of international law is also explored through examination of the inter-linkages between international environmental law and other areas of international regulation, such as trade, human rights, humanitarian law and investment law. Incorporating the latest developments in treaty and case law for key areas of environmental regul

This new and fully updated edition of Principles of International Environmental Law offers a comprehensive and critical account of one of the fastest growing areas of international law: the principles and rules relating to environmental protection. Introducing the reader to the key foundational principles, governance structures and regulatory techniques, Principles of International Environmental Law explores each of the major areas of international environmental regulation through substantive chapters, including climate change, atmospheric protection, oceans and freshwater, biodiversity, chemicals and waste regulation. The ever-increasing overlap with other areas of international law is also explored through examination of the inter-linkages between international environmental law and other areas of international regulation, such as trade, human rights, humanitarian law and investment law. Incorporating the latest developments in treaty and case law for key areas of environmental regul

Rheology of Emulsions, Volume 22: Electrohydrodynamics Principles studies phenomena at liquid-liquid interfaces, including finely dispersed particles or structures, in particular emulsions, double emu

Business Principles of Landscape Contracting, fully revised and updated in its third edition, is an introduction to the application of business principles of financial management involved in setting u

Business Principles of Landscape Contracting, fully revised and updated in its third edition, is an introduction to the application of business principles of financial management involved in setting u

The second edition of Principles of Seismology has been extensively revised and updated to present a modern approach to observation seismology and the theory behind digital seismograms. It includes: a new chapter on Earthquakes, Earth's structure and dynamics; a considerably revised chapter on instrumentation, with new material on processing of modern digital seismograms and a list of website hosting data and seismological software; and 100 end-of-chapter problems. The fundamental physical concepts on which seismic theory is based are explained in full detail with step-by-step development of the mathematical derivations, demonstrating the relationship between motions recorded in digital seismograms and the mechanics of deformable bodies. With chapter introductions and summaries, numerous examples, newly drafted illustrations and new color figures, and an updated bibliography and reference list, this intermediate-level textbook is designed to help students develop the skills to tackle r

The aim of this book is to provide insight into the principles of operation of the cerebral cortex. These principles are key to understanding how we, as humans, function.There have been few previous a

Principles of Hormone/Behavior Relations, Second Edition, provides an introduction to the underlying principles of endocrine regulation of behavior, a newly emerging area of research within neurobiolo

Offering exceptional resources for students and instructors, Principles of Finance with Excel, Third Edition, combines classroom-tested pedagogy with the powerful functions of Excel software. Authors

Update your understanding of lease accounting rulesAccounting for Leases: Fundamental Principles provides you with an overview of the complicated lease accounting rules that impact your transactions.

Social Media: Principles and Applications thoroughly examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Sheldon provides a must-have survival t

General Principles of Sacramental Theology addresses a current lacuna in English-language theological literature. Bernard Leeming's highly respected book Principles of Sacramental Theology was publish

This new work fills the gap for a much-needed clear, accessible and easy-to-use book on agency. It provides a useful reminder of the principles of agency law for experienced practitioners. It is also

Berkeley's Principles: Expanded and Explained includes the entire classical text of the Treatise Concerning the Principles of Human Knowledge in bold font, a running commentary blended seamlessly into

Berkeley's Principles: Expanded and Explained includes the entire classical text of the Treatise Concerning the Principles of Human Knowledge in bold font, a running commentary blended seamlessly into

Friction Dynamics: Principles and Applications introduces readers to the basic principles of friction dynamics, which are presented in a unified theoretical framework focusing on some of the most impo

Comprehensive, cutting-edge content prepares you for today's orthodontics! Orthodontics: Current Principles and Techniques, 6th Edition provides evidence-based coverage of orthodontic diagnosis, plann

Principles of Nuclear Rocket Propulsion provides an understanding of the physical principles underlying the design and operation of nuclear fission-based rocket engines. While there are numerous texts

Specifically written for paralegal students, CONSTITUTIONAL LAW: PRINCIPLES AND PRACTICE, 2nd Edition identifies and explains the concepts behind constitutional law and connects them to everyday exper

This second edition of Distributed Systems, Principles & Paradigms, covers the principles, advanced concepts, and technologies of distributed systems in detail, including: communication, replication,

Forensic Toxicology: Principles and Concepts takes the reader back to the origins of forensic toxicology providing an overview of the largely unchanging principles of the discipline. The text focuses

For Principles of Macroeconomics courses. Macroeconomics: Principles, Applications, and Tools, is also suitable for economists, financial analysts and other finance professionals. Questions that

Forensic Odontology Principles and PracticeEditors Jane A. Taylor Faculty of Health and Medicine, University of Newcastle, AustraliaJules A. Kieser (Deceased) Faculty of Dentistry, University of Otago

The description for this book, Invariance Principles and Elementary Particles, will be forthcoming.

Digital technology has transformed the way in which we socialise and do business. Proving the maxim that crime follows opportunity, virtually every advance has been accompanied by a corresponding niche to be exploited for criminal purposes; so-called 'cybercrimes'. Whether it be fraud, child pornography, stalking, criminal copyright infringement or attacks on computers themselves, criminals will find ways to exploit new technology. The challenge for all countries is to ensure their criminal laws keep pace. The challenge is a global one, and much can be learned from the experience of other jurisdictions. Focusing on Australia, Canada, the UK and the USA, this book provides a comprehensive analysis of the legal principles that apply to the prosecution of cybercrimes. This new edition has been fully revised to take into account changes in online offending, as well as new case law and legislation in this rapidly developing area of the law.

Digital technology has transformed the way in which we socialise and do business. Proving the maxim that crime follows opportunity, virtually every advance has been accompanied by a corresponding niche to be exploited for criminal purposes; so-called 'cybercrimes'. Whether it be fraud, child pornography, stalking, criminal copyright infringement or attacks on computers themselves, criminals will find ways to exploit new technology. The challenge for all countries is to ensure their criminal laws keep pace. The challenge is a global one, and much can be learned from the experience of other jurisdictions. Focusing on Australia, Canada, the UK and the USA, this book provides a comprehensive analysis of the legal principles that apply to the prosecution of cybercrimes. This new edition has been fully revised to take into account changes in online offending, as well as new case law and legislation in this rapidly developing area of the law.

Micro-electromechanical systems (MEMS) is a flourishing technology meaning that there is a need to ensure expansion in worldwide education and training.Understanding MEMS: Principles and Applications

The standard economics textbook for more than a generation, John Stuart Mill’s Principles of Political Economy (1848) was really as much a synthesis of his predecessors’ ideas as it was an original ec

Social Media: Principles and Applicationsthoroughly examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Sheldon provides a must-have survival to

The book introduces tourism earth-science as a new scientific discipline by applying the principles of earth-science in the study of natural and human tourism resources. It involves studying the geo-s

For graduate and undergraduate courses in Foundation EngineeringUnderstanding and Practicing Foundation Design PrinciplesFoundation Design: Principles and Practices includes the most noteworthy resear

Discover how readable and relevant cost accounting can be with PRINCIPLES OF COST ACCOUNTING, 17E. This edition packs the essentials you need to know in a unique 10-chapter format that is well organiz

BEHAVIOR MODIFICATION: PRINCIPLES AND PROCEDURES, Sixth Edition, uses a precise, step-by-step, scientific approach to explain human behavior. Case studies and examples illustrate key principles.