Reputation

This new 4-volume collection will include the seminal literature in corporate reputation, both foundational articles and state of the art research. The collection will bring together the distinctive p

Taking Robert Post's seminal article 'The Social Foundations of Reputation and the Constitution' as a starting point, this volume examines how the concept of reputation changes to reflect social, poli

What creates corporate reputations/ how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial/ or

This unique volume expounds on the nature of white-collar crime and examines its relationship with corporate social responsibility, governance and corporate reputation. Based on empirical study and ex

這是一本為你保護創意、守護夢想的法律指南！瀚草影視創辦人暨「合影視」執行長 曾瀚賢——專文推薦 專業律師團隊X藝術傳媒第一品牌角色原型來自真實人物，卻被控侵害肖像權，該怎麼辦？節目內容影射名人，被提告誹謗有罪，真的不能開玩笑嗎？創作靈感取自身邊故事，朋友不願被「借鏡」，這算侵犯隱私？遊戲角色設定與真實運動員過於相似，會踩到人格權紅線嗎？投身文創，你也曾為這些問題感到疑惑或焦慮嗎？從故事人物到行銷形象，從個資蒐集到網路輿論，只要與「人」有關，就可能觸及人格權的界線。本書帶你掌握創作與法律的灰色地帶，了解如何在尊重他人權益的前提下，放心創作、安心經營、聰明行銷！創作不怕踩雷，讓「人物靈感」成為你的創意資產！當故事中的角色、影像或真實事件與「人」相關，你可能同時面臨肖像權、名譽權、個資保護等法律風險。本書從文創產業的角度出發，以多個國內外實際案例解析從創作到行銷的每一個法律環節：・創作人物如何避免侵害真實人物人格權？・節目與影音內容如何拿捏言論自由與名譽界線？・個人資料在創作與行銷應如何合法運用？・當人格權成為商業利益的一部分，創作者又該如何自保？蕭家捷律師與賴文智律師以多年文創產業實務經驗，以最貼近創作者思維的方式，讓你在理解法律的同時，也更理解創作背後的風險與價值。在商業與人性之間取得平衡，這本書是你創作路上最值得信任的法律顧問——一本結合法律思維與創作現場的人格權實務指南！

Dugong. Coffin Ray. Convict Blenny. Vampire Squid. Whale Shark.Do these animals sound dangerous or endangered to you? Because of their common names, bizarre looks or large body sizes, some creatures have a bad reputation and possibly instil fear.But are they really dangerous? Are they endangered, too?Come discover the fascinating facts and stories of 25 marine creatures living across the oceans' depths, from the shallow intertidal reefs to the deep abyssal trenches. Find out what makes them dangerous, endangered, or both!In This Book:Written and reviewed by marine biologists and reviewed by marine biologistsLife-like wildlife illustrations

Dugong. Coffin Ray. Convict Blenny. Vampire Squid. Whale Shark.Do these animals sound dangerous or endangered to you? Because of their common names, bizarre looks or large body sizes, some creatures have a bad reputation and possibly instil fear.But are they really dangerous? Are they endangered, too?Come discover the fascinating facts and stories of 25 marine creatures living across the oceans'' depths, from the shallow intertidal reefs to the deep abyssal trenches. Find out what makes them dangerous, endangered, or both!In This Book:Written and reviewed by marine biologists and reviewed by marine biologistsLife-like wildlife illustrations 儒艮。澳洲睡電鰩。白條錦鰻鳚。吸血鬼烏賊。鯨鯊這些動物對您來說聽起來危險嗎？由於其常見的名字、奇異的外觀或巨大的體型，一些生物名聲不好，甚至可能引起人們的恐懼。但它們真的很危險嗎？它們也瀕臨滅絕嗎？ 來探索 25 種生活在海洋深處（從淺的潮間帶珊瑚礁到深海海溝）的海洋生物的迷人事實和故事。找出是什麼讓它們變得危險、瀕危，或兩者兼具！ 在本書中：由海洋生物學家撰寫和審核，並由海洋​​生物學家審核栩栩如生的野生動物插圖

★巴菲特的價值投資實戰──波克夏★《巴菲特寫給股東的信》編者親訪巴菲特與關鍵人士，記錄股神57年內買進50家好公司，建立市值約8,800億美元的企業帝國，挖掘9大選股原則和波克夏永續發展的祕密。本書是唯二特別獲得巴菲特許可，在波克夏股東大會現場販售的書。市面上有很多書讓你了解巴菲特的人生故事和投資哲學，而本書直擊巴菲特如何打造出波克夏帝國。◎波克夏如何締造傳奇？波克夏如何從長日將盡的小紡織廠，成為聲名遠播的選股公司？巴菲特怎麼創造出20多年內，平均超過大盤2倍以上的獲利？◎掌握波克夏子公司和投資組合的共同點波克夏擁有超過67家重要子公司，雖橫跨金融、製造、民生、珠寶、化學、家族企業等眾多領域，卻能歸納出共通點。巴菲特看中的併購企業、投資標的的標準是什麼？◎學巴菲特選價值股的9大原則，了解波克夏（BERKSHIRE）的護城河‧原則一：精打細算（B，Budget-conscious）「蓋可保險」不同於業務員推銷，採用的是DM廣告行銷，把省下來的錢回饋給顧客，將省一塊賺十塊的節約精神展露無遺。‧原則二：真誠（E，Earnest）「全國產物保險」和「通用再保」做競爭對手不願或無力接手的生意，提供長期、良好的理賠頂級服務，將一諾千金轉化成利潤。‧原則三：信譽（R，Reputation）「克萊頓房屋」靠謹慎放貸度過金融危機，「班傑明摩爾油漆」為維護高品質，犧牲市占率也在所不惜。標榜童叟無欺、誠信至上會迎來高報酬。‧原則四：家族力量（K，Kinship）家族企業致力於永續經營，而波克夏賦予經營自主權，讓雙方惺惺相惜。巴菲特解決「內布拉斯加家具城」的家族糾紛，也讓「赫爾茲伯格鑽石」美夢成真。‧原則五：開創精神（S，Self-starters）為別人訓練飛行員的「飛安公司」；首創分時共享的「利捷航空」；以實驗精神製作冰淇淋的「冰雪皇后」，都是靠實驗、創新，白手起家大賺錢。‧原則六：不干涉原則（H，Hands off）波克夏秉持權力下放，但堅持不能破壞公司信譽。「頂級大廚」透過沒有固定上班時間，也沒有指定推銷區域的銷售團隊打天下，這群銷售團隊展現了充分授權有回報。‧原則七：精明投資（I，Invertor savvy）併購時，慎選對象和價格，創造無人能敵的成長率。「MiTek」同時採取補強型和增強形購併。「路博潤」靠併購強化內部技術和專利，並打開各方觸角。‧原則八：堅守基本產業（R，Ru

Learn rigorous statistical methods to ensure valid clinical trials This Second Edition of the critically hailed Clinical Trials builds on the text's reputation as a straightforward and authoritative

Oxford Bookworms enjoy a world-wide reputation for high-quality storytelling and a great reading experience. Research shows reading a lot improves all your language skills. Experts recognize Oxford

Over three editions the Handbook of Diabetes has built a reputation as an essential practical manual on the assessment and management of patients with diabetes. Previously written by Gareth Williams

Written by authors with an international reputation, acknowledged expertise and teaching experience, this is the most up-to-date resource on the field. The text is clearly structured throughout so as

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Over three editions the Textbook of Diabetes has built a reputation as a book that is extremely well-organized and easy to navigate, with exceptional illustrations and an excellent blend of clinical

Dr. Sylvia Mader's succinct, precise writing style. Sylvia's writing is what has earned her a reputation as one of the most successful introductory biology textbook authors ever, and it is the most co

When Liu Bang, the eponymous protagonist of this novel, set out to conquer all under Heaven, he was already 47 years old. A medium-built, foul-mouthed peasant with a reputation as a ne’er-do-well, a w

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.

Brewer's Introduction to Managerial Accounting has earned a reputation as the most accessible and readable book on the market. Its manageable chapters and clear presentation point students toward understanding, just as the needle of the compass provides direction to travelers. However, the book's authors also understand that everyone's destination may be different. Some students will become accountants, while others are destined for careers in management, marketing, or finance. Not only does the Brewer text teach students managerial accounting concepts concisely, but it also asks students to consider how the concepts they are learning will apply to the real-world situations they will eventually face in their careers. This combination of conceptual understanding and the ability to apply that knowledge directs students toward success, whatever their final destination may be.

商譽，最被低估的一項企業資產！ 心臟病發讓我們學會要時時關照自己的身體；危機發生，教企業要更關心自家的商譽。 在作者顧問工作中，約有60％的時間花在處理企業的形象危機。飽受驚嚇的高階主管通常會在事發當下脫口表示：「沒想到我們會發生這種事！」或者「這真是天外飛來橫禍！」 就像忽然聽到自己得到絕症的病人，大部分的企業也從未預料到公司會成為負面新聞的主角人物，得面對公眾及媒體的無情夾擊。對商譽危機

名聲，比金錢更重要 名聲在21世紀的價值，將會超過20世紀的貨幣 本書先定義「名聲」是什麼，同時說明名聲與行銷、公關、品牌塑造、形象或地位的差異何在，以及為什麼要瞭解這些差異。 作者接著說明幾個與名聲相關的重要議題，包含：名聲如何塑造、如何維持、為什麼會遭到破壞、名聲破壞之後如何重建。還有，我們的名聲將如何在網路及社群網站上發揮影響力。 &nb

Facebook或任何網路社群上發表的個人資訊，是你未來潛在的包袱。故意、意外或未經同意的資訊，在網上流竄分享，而且永不消逝。網路能掩飾我們的身份還是揭露我們的身份？建立我們的人氣還是毀壞我們的名譽？使用網路越自由，越使我們深陷更多不自由。我們正處於網路青春期階段。網路像個十來歲的孩子，呈現所有青春期的性質：莽撞的、不受約束的、任性的、無懼的、實驗性的、不在意行為後果。網絡傳播資訊的自由越大，可能

不論您是不是公關人，本書告訴您最關鍵的公關要領：＊ 市場調查是既便宜又必要的一環。＊ 不要讓追求完美成為良好的敵人——在對手想到之前先讓產品上市。＊ 不要對社群媒體太興奮而忘記了傳統媒體。＊ 在危機之中，永遠都要保持在鎂光燈下的警覺。＊ 永不說謊，永不抱怨，永不預測未來。這是一本所有企業、政治人物、球星、名流都該看的一本書！NBA球星「小飛俠」布萊恩、高球名將老虎伍茲、英國石油、默克藥廠……在各種

This unique book is written by Barbara Bain, a leading haematologist with a reputation for her educational prowess in the field. It provides a concise overview of the haemoglobinopathies and focuses

最強雅思閱讀學習方式──收錄更多具高度整合能力的試題有效協助各考生釐清思路各閱讀文章亦附錄音 同步優化寫作實力閱讀和寫作一次就考取高分翻新試題並納入反覆出現的圖表考古題「魚的構造圖」強效「新舊合併」考點納入亂序摘要題出題、《劍16》考點和隱晦的填空題答題※ Hewes & Associates, based on its reputation can hire lawyers with 5.___________ or better capability.，這部分可以對應到But Hewes & Associates, based on its reputation, can have anyone whether it is a seasoned senior lawyer or a newly graduate whose ability is better than Ellen.，better capability對應到whose ability is better than，所以空格處要對應到or前面的敘述部分，並藉由seasoned推斷出要有經驗的，故答案要填experience。這題稍難。 ※ Eventually, Ellen has a 7.___________ schedule for the next interview because her sister’s wedding is on the same date.這部分對應到Ellen is astounded to hear the date because her sister’s wedding is on the same date. How to choose between a lucrative job that everyone is dying to get in and attending her sister’s wedding is what allures audiences to continue watching till the end of the first episode.所以可以反推出Ellen跟下次面試的時程是conflicting的，答案要選conflicting。（更多非傳統找到對應點和同義字就馬上答對的試題，請見書籍內容...

●第一本從產業出發，結合旅遊、文化、生活的城市產物誌！●2022年新竹男孩必讀的潮流指南書●看新竹潮街―勝利路，如何掀起街頭滑板風潮新竹潮．潮新竹你知道新竹市當地有一條號稱「潮街」的地方嗎？這裡孕育出新竹最早的滑板文化，之後將更多街頭、嘻哈的元素帶入，成了年輕人認識潮流趨勢的集散地。本期，我們將介紹新竹勝利路三間風格獨特的店家，分別是滑板專門店BAMBOOtique、老屋改建的潮牌店DEBAUCH以及自創品牌發展跨界合作的Reputation，跟著我們的腳步，找到適合你的穿搭風格吧！新竹市新鮮事★梁氏甜點―享受一段溫暖、療癒的午後時光★飽足感(創意*乳清飲品專賣)―手搖飲也是你的健身好夥伴？！

★《紐約時報》暢銷書★《大數據》作者、LinkedIn執行長等名人齊聲推薦 過去──傳統的個人風評，搬家就可以重新做人。現在──數位足跡，會一步不漏，刻在大數據裡！未來──大家不用認得你本人，卻能對你瞭若指掌！ 網路上，你值多少錢？你在網路上的每個行為都會被評分，影響層面涉及：求職、教育、交友、愛情、消費、信貸、生活…… 當所有行業都用大數據來做大分析，你的數位足跡將決定你的社會階級！ 在網路上，

Series: Routledge Library on Southeast AsiaThis volume examines how the concept of reputation changes to reflect social, political, economic, cultural and technological developments and is a central c

Eric Widmaier (Boston University), Hershel Raff (Medical College of Wisconsin), and Kevin Strang (University of Wisconsin) have taken on the challenge of maintaining the strengths and reputation of Va

Eric Widmaier (Boston University), Hershel Raff (Medical College of Wisconsin), and Kevin Strang (University of Wisconsin) have taken on the challenge of maintaining the strengths and reputation of Va