USC football coach Pete Carroll's powerful leadership advice that is just as effective for your business and community as it is on the football field Pete Carroll is one of college football's most successful coaches. He is also one of the smartest and most philosophical. He calls his coaching approach "Win Forever" and preaches it not just on the field, but to local kids and business audiences in the off-season. While his book has plenty of behind-the-scenes stories featuring some of the most famous names in sports, it's really about Carroll's immensely effective approach to leadership. He shows readers how to: A Develop a vision that others can internalize and take a stake in A Embrace competition, not competitiveness A Practice so that game day is the easiest day of the week A Learn to play in the absence of fear A Make the conflicting pulls of "what you want" and "who you think you are" one and the same Carroll takes his philosophy well beyond the football field, whether he's organi