The Timid Corporation - Why Business Is Terrified Of Taking Risk

本書探討當代企業管理風格的轉變，特別是「避險」思維如何逐漸取代「冒險」精神。作者深入分析企業在法規限制、媒體監督與社會輿論壓力下，為何傾向保守決策，並指出這種趨勢可能削弱創新能力與技術發展動能。全書結合理論觀點與實際案例，反思企業如何在穩健與創新之間找到平衡。文字冷靜、分析透徹，是研究企業文化與創新策略的重要讀物。

This book looks at changing managerial styles in business and the predominance of risk aversion behavior over risk taking behavior. The author explores the various reasons (regulation and media scrutiny among them) that corporations are becoming more timid and analyzes the consequences this could have on the future of innovation and technological development in the business future.

Benjamin Hunt is an independent journalist and researcher. He has written for several national newspapers, including Wall Street Journal and Guardian, and numerous specialist journals. He was a contributor to both the Financial Times Mastering Risk series, where he presented his research into the rise of risk management, and the Financial Times Mastering Management series. He has conducted research for a range of clients in the professional services sector, in business, finance and technology fields.

"…Hunt’s book is recommended – and his rallying cry against risk aversion is attractively original…" (IT Week, 21 March 2003)
"…a penetrating new book…" (Morningstar, 17 April 2003)
"…Hunt does a good job of taking apart many of the assumptions that inform current business practice…" (Spiked-risk, 29 May 2003)
"…remarkable…contains some thought-provoking moments…" (Supply Management, 3 July 2003)
"…this book aims to provide reassurance…" (Gulf Business, August 2003)
"…Hunt has made a provocative case that business today is quite timid…" (Wall Street Journal, 27 August 2003)
"…Hunt is on to something: Most companies are shrinking back from bold moves…" (www.conference-board.org, September 2003)
"…Hunt has hit on a highly provocative theme.." (European Business Forum, Autum 2003)
"…Hunt is absolutely right…" (Ethical Consumer Magazine, October 2003)

Acknowledgements.
Introduction: The Rise of the Cautious Manager.
PART ONE: THE RE-REGULATION OF THE CORPORATION.
The New Dynamic of Regulation.
Self-Regulation: Entrenching Caution.
The Rise of Risk Management.
Managing for Shareholder Value: The New Financial Risk Aversion.
PART TWO: A TIMID APPROACH TO MARKETS.
Industry in Defensive Mode.
The New Obsession with the Customer.
The Dumbing-Down of Innovation.
Fear of Growth.
PART THREE: EXPLAINING AND CHALLENGING RISK AVERSION.
A Crisis of Self-Belief.
Conclusion: Challenging the Culture of Risk Aversion.
Bibliography.
Index.