商品簡介
Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management.
Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage
Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia
Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more!
Order your copy today!
作者簡介
NERMIEN AL-ALI is a professor at the Franklin Pierce Law Center in Concord, New Hampshire, where she designed and teaches a course on intellectual capital management, the first of its kind at a U.S. law school. She began her career as the managing attorney of the Intellectual Property Department at Ibrachy Dermarkar, one of Egypt’s leading law firms, where she counselled multinational clients on IP issues.
目次
Foreword by Gordon Smith.
Preface.
PART ONE. INTELLECTUAL CAPITAL MANAGEMENT.
Chapter 1. Intellectual Capital Management and the Knowledge Economy.
Chapter 2. The Intellectual Capital Model.
Chapter 3. Intellectual Capital Reporting.
Chapter 4. The Comprehensive Intellectual Capital Management (CICM) Approach.
PART TWO. THE THREE STAGES OF INTELLECTUAL CAPITAL MANAGEMENT.
Chapter 5. The Knowledge Management Stage and Organizational IQ.
Chapter 6. The U.S. Navy Knowledge Management System: A Case in Point.
Chapter 7. The Innovation Management Stage.
Chapter 8. The Intellectual Property Management Stage.
Chapter 9. The Pioneers of Intellectual Capital Management—Skandia and Dow Chemical.
PART THREE. STEP-BY-STEP GUIDE TO THE CICM MODEL.
Chapter 10. First Get Your Act Together.
Chapter 11. Implementing Knowledge Management Under the CICM Model.
Chapter 12. Implementing Innovation Management Under the CICM Model.
Chapter 13. Implementing Intellectual Property Management Under the CICM Model.
Chapter 14. IC Strategy and Customizing the CICM Model.
Appendix A. Mini Master's of Business Administration (MBA).
Appendix B. Mini Master's Intellectual Property (MIP).
Index.
